Watchmen

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid. Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media company Outfront Media used the cover of night to add Watchmen-inspired augmente ...more

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

Watchmen may be old(ish) news, but cheap and legit costumes never go out of style. Easily the most sought after character for Halloween (it might be a little cold outside if your hoping to pull off Dr. Manhattan), Rorschach with his trench coast and splotch-filled mask make fo ...more

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more

Kick Ass Review Part 3: Conclusions [Spoiler Alert! Plot points are discussed from the movie and comic in this section!] Big Daddy as a selectable character presents problems for the story in the game. In the movie and in the comic, Bid Daddy dies. As a playable character th ...more

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to the public, and we got a sneak peek at how it works just b ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disne ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snap ...more

With the recent release of both Watchmen and X-Men Origins, convincing a drunken buddy at the bar that you've got slightly super human lifting abilities isn't completely out of the question. Brian Brushwood delights in exploiting the gullible bar flies with his magic show, Sc ...more

The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm. But one layer above the technology tools are the users, the real stars of any platform. Without passionate u ...more