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When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro. At least that's our initial take after sampling the company's new AR app, called Bentley 10 ...more

Apple's scheduled to show off the first look of iOS 13 at WWDC 2019 on June 3, but what will the new operating system hold for iPhone? Rumors suggest that many features initially planned for iOS 12 will show up in iOS 13, codenamed "Yukon," and dark mode will be the big ticket ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses. There's just one problem: these smartglasses don't present any visual content whatsoever. The wearable is asso ...more

The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram. This week, an auction will be held to sell off a unique 3D presentation, accompanie ...more

Apple is planning to completely overhaul its Apple Music streaming service this summer, and is expected to unveil the changes at its Worldwide Developers Conference in June, according to reports from Bloomberg and 9to5Mac. The service was originally launched last summer, but ...more

While Apple keeps the Pro and Pro Max iPhone models nearly the same this year, there are still a few differences between the iPhone 16 Pro and iPhone 16 Pro Max. Knowing them may help you decide which Pro model to get. Usually, the Pro Max has better camera specs than the Pro ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more

Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more

There's good news for iOS 11 beta testers — Apple just dropped the fourth version of the iOS 11 developer beta today. That means the newest iOS 11 public beta 3 will be released in a day or two. Betas can be a fun way for users to test out the newest versions of their favorit ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching. A couple of weeks ago, Chris Black, the head of content and communications at Vizrt, demoe ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so. Amitabh Varshney, a computer science professor and director of the Augmentarium facility at the University of Maryland, along wit ...more

With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner. Likewise, with the annual Pokémon GO Fest, typically an exclusive gathering of playe ...more

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University's Stress, Trauma, and Anxiety Research Clinic ( ...more

Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device. Check out the features in this video from Lenovo: V ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower. This week, Double Robotics unveil ...more

The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking. Don't Miss: Hands-On with the Nreal Light, Sma ...more

Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships. One of those partnerships is Disney World, but if you weren't paying close attention, you might have missed how exactly you can bri ...more

Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person. That being the case, Google can now bring those landmarks to you in augmented reality. Don't Miss: Hands- ...more

Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more

After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens. During a pre-show event at the Mobile World Congress in Barcelona, Spain, HoloLens inventor Alex Kipman, along with Microsoft CEO Satya Nadella and Julia White, ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

Opioids, or narcotic painkillers, serve as our primary method for alleviating physical distress. They also happen to be a leading cause of death due to their addictive nature. AppliedVR hopes to introduce a safer alternative: virtual reality gaming. They utilize the existing S ...more

If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper. On Wednesday, app developer 2020CV released InstaSaber on the iOS App Store. The ...more

The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap. In an Apple-style "one more thing" moment during the Snap Partner Summit keynote on Thursday, CEO Evan Spiegel revea ...more

Self-driving vehicles may be the apex of safe driving, taking human error out of the equation. Until then, augmented reality can help reduce accidents by improving driver awareness. This week, Mitsubishi Electric Corporation introduced its EMIRAI 4 concept car, which uses aug ...more

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets. The company announced on Wednesday, April 11, an update to the OpenVR camera API that will enable developers ...more