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The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative. On Tuesday, it was revealed that the company has acquired a London-based r ...more

After a lengthy video and a series of leaks got us a good look at what we can expect from the new HTC One, codenamed M8, the guys over at GSMArena have brought it full circle. The New HTC One's Design Not only did they get their hands on the full spec sheet, but also what ap ...more

San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app. The LUNAR Pro has already surpassed its listed flexible goal of $36,000 on IndieGoGo. With two w ...more

Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers. In its quest to make augmented reality development easier, Unity has l ...more

You don't want to miss this animation. The overall concept -particularly the color, movement and sound- is beautiful. The piece is entitled "Box Animation, performed by Mike Edel, and created by Jordan Clarke. Via Clarke: "3D animation presented as an event installation usin ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing ...more

With non-fungible tokens (NFTs), particularly those that are 3D in nature, holographic displays are becoming more indispensable for those looking to show off their valuable works of art. Now, Japanese electronics maker Ricoh, a name typically associated with printers and copi ...more

If you have a great idea for a TikTok, you probably need to take your time to execute it perfectly. But what if something crazy and unexpected is happening in front of you, perfect for an impromptu video? You don't want to miss the action, but getting all the way to TikTok's c ...more

When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item. When iOS 11 drops, the updated Pixie app will guides users with comp ...more

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat's popular AR Lenses to many users of its Viber messaging a ...more

Back in November I visited The Hollywood Wax Museum on Hollywood Blvd. After pacing through the entire museum, I was bothered deep down in the guch area that there were no Jackass wax mannequins! So I took the liberty of making my own Johnny Knoxville mannequin. The plan was t ...more

This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to lever ...more

There's something special about Laika Inc.'s Paranorman... Hey! Did you love Coraline? Are you interested at all in stop-motion animation? Well, watch this feature on Laika Inc.’s new film, Paranorman. Holy freakin’ cow, amirite? Let alone the fact that we now live in a world ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you. Gizmodo has obtained documents which appear to confirm that the tec ...more

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more

Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads. Here are a ...more

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps. The 6DoF Blaster (6DoF refers to "six degrees of freedom"), a ...more

While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more

Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. ...more

In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens. In the article, "How We Created a Virtual Cr ...more

The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin. Rec ...more

As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well. One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is Toronto-based NexTech AR. ...more

Weapons Plus Mod Weapons Plus Mod 1.7.2 This mod adds a lot of new weapons to the game, such as guns, swords, and more. Destroy buildings, even whole biomes with this mod! All guns have 3D Item Renderers and Models! This mod also uses 32×32 textures. Download Weapons Plus Mod ...more

There is now another way for doctors to use augmented reality in operations. This time, it's for plastic surgery — Specifically facial surgery. The HoloLens has been used in operations before, notably for spinal surgery. Don't Miss: Two Doctors Simplify Spinal Surgery with t ...more

During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything." At Amazon, that change occurred in the form of a new tool that could truly democratize AR development. At Apple, that change looks to manifest itself in how future iPhones ...more

It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that does ...more

Virtual reality holds the promise of electronically visiting distant places we'd otherwise struggle to reach, but that teleportation-esque ability isn't possible without the right content. YouVisit created a platform that makes it easy for almost anyone to create immersive 360 ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more

We usually focus on augmented reality here, but when something important in VR happens, we highlight it as part of the overall immersive computing story. In this case, the momentous event is the debut of a fully developed VR game experience from none other than Netflix. • Do ...more

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popular ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more