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To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store. In addition, one by one, NFL teams are taking a pass at augmented reali ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past. On Thursday, to recognize the 400 year anniversary of the first African slaves arriving in North America, U ...more

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed ...more

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X f ...more

I still have hope that this will be a good World Cup... This article aggregates a lot of things that have been said about the World Cup experience this year (South Africa's infrastructure, low scoring games, uninteresting first round match-ups, etc). I've noticed in a few bro ...more

At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade sho ...more

Cancer is a complicated illness, but the more we understand it, the likelier we are to beat it. The 3D Visualisation Aesthetics Lab at the University of New South Wales took to virtual reality to help improve our odds by allowing scientists to walk through virtual representati ...more

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teami ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

It's no secret that MoviePass is a shell of the service it once was. The primary $9.95/month plan for three movies each month is inconsistent and can change drastically depending on your location. Thankfully, MoviePass isn't the only movie ticket subscription service available ...more

The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service. Now, in response to this general shift, smartglasses maker Epson and remote assistance platf ...more

Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers. On Wednesday, the company launched a new Focals Showroom iOS app that leverages the TrueDepth FaceID camera on iPhone X, XR, XS, XS Max, 11, 11 Pro, and 11 Pro Max s ...more

In 1965, the world was a different place. There was no Google yet. Or Yahoo. Or Stumbleupon, for that matter. In 1965, the year of your birth, the top selling movie was The Sound of Music. People buying the popcorn in the cinema lobby had glazing eyes when looking at the pos ...more

One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will ...more

While many of the features in the iPhone 16 and 16 Pro series build on what we've seen in previous iPhone models, Apple has packed the 2024 lineup with iOS 18 and plenty of fresh upgrades worth considering. The iPhone 16 Pro and 16 Pro Max boast several groundbreaking feature ...more

IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage? Edmunds offers the solution with their iOS app, updated to version 12.0 for iOS 11 and ARKit. The AR feature is found unde ...more

Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days. Model S and Model X Tesla models the electric car firm began to make October 16 last year lacked certai ...more

The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads. Using ARKit, the app places a miniature race track on a floor or tabletop. The game includes n ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city. Nonetheless, the games seem set to go on, and USA Today has published two AR experiences highlighting two new ...more

We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality. There is a chance you've heard the phrase thrown ar ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

Lenovo is teaming up with Google to debut the first Project Tango smartphone, which uses 3D sensors to map the world around it. The Tango phone will be able to give directions without the need for GPS, and it can augment reality to bring things like dinosaurs and cars into you ...more

Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC. Blackley, best known for leading development of Microsoft ...more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more