You can create a lot of impressive effects by stacking or layering photos, whether you do it in a darkroom or with Photoshop. The Harris shutter effect makes your photos super colorful, and double exposing or stacking negatives makes for some crazy looking portraits. But, if ...more
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday. The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users wi ...more
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more
With the holidays over, a lot of people with shiny new Google Homes are getting their first chance to explore the new Google Assistant. Before the Google Home's release, the Assistant was only available for the Google Pixel and Pixel XL, or in a text-based form with Google All ...more
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities. That's why any new exploration into exposing the augmented reality ma ...more
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook. On Snapchat for iOS and Android, fans can don virtual glasses painted with their team' ...more
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list. So it's fitting that the fashion tastemaker has now updated its iOS app with an AR camera effect ...more
Move over, Spike Jonze; Microsoft has published a mixed reality music video featuring holograms of Reggie Watts filmed through a HoloLens. With HoloLens, the user in the video places various holograms of the musician and trippy visual effects on location. The images run the s ...more
Apple introduced iMessage effects in iOS 10, which offer creative ways to send messages to other iPhone users. These effects can either be applied to the screen, like seeing an explosion of confetti falling down the display, or to the message bubble itself. iOS 11 brings two n ...more
E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch. Video: . Some of the most anticipa ...more
In this video , I shall share with you girls a very simple and fun way to go glitter nails to get a gel like effect and a framed look for this glitter ! Check out the video and you will be surprised how easy it is to get these simple and clean lines on the nails ! Video: . You ...more
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook. First, Slipknot has published an AR experience via Facebook's Spark AR platform to promote the ...more
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect. "Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy" is a new exhibit at the Petersen Automotiv ...more
On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis. During the broadcast, two iPhone X commercials ran that showed off how TrueDepth camera, in combination ...more
Facebook's camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift's new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from ...more
Despite a rocky start with plenty of feature disparity, the Google Assistant now provides a pretty consistent experience regardless of what device you're using it on. Be it Android, iPhone, or Google Home, the AI behind the Assistant is virtually identical — including its quir ...more
The mysterious Magic Leap just partnered up with Lucasfilm's ILM xLAB to bring Star Wars to their mixed reality headsets. Based on the video demo making its way around the internet, it looks pretty impressive. Video: . We don't know much about Magic Leap and what form its head ...more
If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for you ...more
Mascara application for me is not only for the eye lashes, but also for the water line and eye lids. Through the different techniques I tried, I can certainly and undoubtedly say that it works like a charm and is truly two-in-one. The only thing I applied to my eye was just m ...more
There are plenty of ways to create decent looking special effects on a budget. You can use basic, inexpensive materials to make ground explosions or realistic looking alien landscapes. But nothing says Hollywood quite like your own green screen. Turns out, it's actually prett ...more
Stunt fighting. It ain't rocket science. There's no way this Star Trek scene between Captain Kirk and this dino-monster could be worse. It's plain awful. Come on Shatner, we know you can fight! No excuses. Stunt fighting. It ain't rocket science. There's no way this Star Trek ...more
If there's any silver lining to being stuck at home right now, it's the fact that many of us have way more time to take care of those things that have been sitting on our back burner for ages, like beefing up our resumes. If you're looking to add a more creative spin to your ...more
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire. On Wednesday, Ronson and Sony Music release ...more
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return. Don't Miss: Sn ...more
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more
Apple released Portrait mode for the iPhone 7 Plus in the iOS 10.1 update, which creates a simulated bokeh effect that blurs out the background and makes the subject pop out in the scene. It's still technically a beta feature since Apple does have some kinks to iron out, but i ...more
The inclusion of the parallax effect caused a shitstorm amongst iPhone users when it was released in iOS 7, especially when it came to creating custom wallpapers. It was hard to control, and even disabling it didn't fully get rid of it, making it one of the most hated new feat ...more
Night Shift, Dark Mode, Reduce White Point, and Zoom's Low Light Filter all help reduce the harmful effects on your body's clock that bright iPhone and iPad screens have at night. But there's another option on iOS and iPadOS that turns your entire display red, and it's useful ...more
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more
The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. Don't Miss: Hands-On with the HoloLens 2, the New ...more
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences. On Friday, the promotional partners launched the "Art of W ...more
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more
Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun. There are a ton of them too, ranging from filters, to AR masks, to reactions. Reactions can be found by clicking on the 'thumbs up' icon at t ...more
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android. Meitu has now added over 20 augmented reality filters to the app, which already was able to do smart reto ...more
I loved the original Star Wars trilogy when I was a kid, but loathe all of the current DVD, Blu-ray, and streaming versions available today. Ever since 1997, every version of A New Hope, The Empire Strikes Back, and Return of the Jedi has had horrendous CGI effects added in th ...more
The Cheshire Cat isn't like other famous cartoon cats: he's brilliantly purple and hot pink, ever smiling and entirely unnatural. However, he makes for a perfect Halloween costume, with his bright, neon appearance and mysterious nature. With this step-by-step makeup tutorial ...more
Google I/O may still be a couple of months away, and although we don't expect anything groundbreaking—no new Android versions, just fixes to KitKat—we could be treated to some new apps. No, not Pokémon inspired Maps, rather new versions of Google's Calendar and Gmail apps. Ge ...more
There are many things Apple doesn't tell you about its products, and that's definitely the case when it comes to its Messages app. Hidden features lurk in your SMS and iMessage conversations just waiting to be found, and we've unearthed some of the most secret ones. Instead o ...more
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapc ...more
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more
The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's o ...more
Zenge came to my attention as a free game on the Google Play store — it will remain free until midnight, so anyone catching this review on the 25th, download it ASAP — but I imagine it would be worth the typical $0.99. While it can be mentally-frustrating to purchase a game — ...more
You may or may not have heard the term "greebles" or "kit-bashing" before, but if not, they may sound like nonsense. Particularly 'greebles', which sounds more like the name of a small, gremlin-like creature. However, I assure you that they are very important in prop-making, a ...more
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is ...more
The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't s ...more
A new case of the still-mysterious Bourbon virus was confirmed in Missouri, likely originating within the state, local authorities said in a June 30 press release. The virus, which researchers think is spread by ticks, was unknown until 2014, and both knowledge and treatment ...more