After Effect Lens

In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways. New to t ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love. After marking Black History Month and Valentine's Day in AR, you can also try out another ground-breaking filter from Snapchat's creative team and embody ...more

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote th ...more

When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show. But Facebook also had an interesting feature that mostly flew under the ...more

When it comes to filters, Snapchat is no slouch. The chat app's array of effects rivals even the fiercest competition from filter masters like Instagram. Now, the company has a new trick up its sleeve that adds depth to your selfies (and even more new filters), and that featur ...more

Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them. Available now in via Facebook on iOS and Android, the Avengers: Infinity War A ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more

Thanks to HTC's new policy on updating their apps through Google Play, we can now get new features without having to wait for a full Sense OS update. Today brought the introduction of a new UFocus tweak that allows you to adjust the amount of blur you want added to your photo ...more

According to a statement on its website, Quest Visual, the company behind the highly-regarded live translation app Word Lens, has been purchased by Google. This news has ripple effects across both the Android and iOS platforms, as it is likely Word Lens will be discontinued in ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices. The first two generations of Spectacles functioned merely as face-mounted cameras, but Spectacles 3 ...more

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot. This time around, content creator Arno Partissimo has brewed up a version of the filter for Harry Potter fans via Spark AR, Facebook' ...more

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy. And there's little surprise that augmented reality is part of ...more

The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. We're not sure where the idea for the new Posemoji app came from, but ...more

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users ...more

It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes. On Wednesday, Fac ...more

What many thought was inevitable, based on recent hints, has been revealed to be in the planning stages: Snapchat is working on smartglasses. The surprising information came out on March 2 in a report that also claims Snap Inc. is planning to release version two of its Spectac ...more

Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more

If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats. The Facebook app for iOS and Android, and its Messenger companion (also for iOS and Android), offer up mor ...more

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks. Universal Studios is famous for attractions based around major pop culture hallmarks like Harry Potter, Jurassic Park, and Despicable Me. It was originally only 'Unive ...more

Apple released Portrait mode for the iPhone 7 Plus in the iOS 10.1 update, which creates a simulated bokeh effect that blurs out the background and makes the subject pop out in the scene. It's still technically a beta feature since Apple does have some kinks to iron out, but i ...more

Replacing your wallpaper is one of the easiest and quickest things you can do to keep your device from going stale, but it goes way beyond just picking an image from your gallery. If you use the Google Camera, you can create some really awesome 3D lens blur backgrounds, but wh ...more

Last year, Lytro released their first light field camera to help photographers have more control over focusing. This innovative and revolutionary camera allows users to change the depth of focus of a photograph after the picture is taken. Video: . These depth-of-field-changeab ...more

During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone. But buried i ...more

The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality. On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spec ...more

The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event. But that's exactly what the South Korean company did late Monday when it unveiled a proto ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

If you have a modern iPhone, you have an excellent video recorder at your disposal. Every iPhone since the 6S has the ability to shoot in 4K resolution, and each new iteration has brought new capabilities to the table. But even the best mobile shooter can use a little extra he ...more

Portrait mode works with any dual-lens iPhone, as well as the single-lens iPhone XR, and lets you take impressive portraits with blurry, bokeh-filled backgrounds. Portrait selfies, on the other hand, are only available devices with Face ID. But that's only for Apple's Camera a ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today. With CrazyTalk Animator 3, users can now add animation to virtually any image, bringing it to life with motion effects ...more

Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference ...more

Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof. On Wednesday, the group released a music video for its latest single, "Wait," and it's shot entirely in Snapchat. (Travis Schn ...more

It looks like the dust is finally starting to settle on Google's POLED PR nightmare. The Pixel 2 XL — one of the most hotly-anticipated phones of the year — has been plagued by screen issues and worries. While it is certainly not without its faults, Google has created several ...more

Arguably the most impressive aspect of the iPhone 7 Plus is its dual-lens camera, or better yet, the Portrait mode that comes with it. This mode creates a dramatically shallow depth of field behind a subject, and was pretty impressive as is. Now, in iOS 11, Apple is making it ...more

There are plenty of ways to create decent looking special effects on a budget. You can use basic, inexpensive materials to make ground explosions or realistic looking alien landscapes. But nothing says Hollywood quite like your own green screen. Turns out, it's actually prett ...more

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo p ...more

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities. ...more

You see them all over your Instagram Stories feed — post after post, video after video of dramatic, silly, or otherwise fun zooms. Your friends are showing off their lives through the lens of a Hollywood blockbuster, and you can do the same. Luckily, it's quite easy to accompl ...more

Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance. Mall mainstay Swarovski has partnered with AR developer Perfect Cor ...more

3D has been all the rage for the past few years. It seems like every other film has a 3D aspect to it, our TVs have 3D capabilities, and we can even print functional objects using increasingly affordable 3D printers. And after some trial and error (ahem, Evo 3D), it's finally ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

In these times of social distancing, video calling is becoming the technological substitute for face-to-face connections. For those who carry an iPhone, the art of video calling defaults to FaceTime, the native app on iOS that is exclusive to Apple devices. But what do you do ...more

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat's popular AR Lenses to many users of its Viber messaging a ...more

The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more

UPDATE: The OnePlus 8 Pro has been released! Check it out on the official OnePlus website or read through the rumored specs we've left below for posterity. Even though OnePlus no longer uses the motto, they still embody the spirit of "Flagship Killer." OnePlus is known for of ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

With all the controversy around the Pixel 3 XL, the regular-sized Pixel 3 might be the phone of choice for most users. Thanks to the huge boost in screen size, the little brother is now an easier pickup for those who like a bigger screen. And once more, the internals are the s ...more

The "controversial" Pixel. No phone in the history of Google's Pixel lineup deserves this title more than the Pixel 3 XL. For some (including myself), the design is a welcome change that embodies the modern design of 2018 flagship phones. For others, it has an ugly huge displa ...more

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more

It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more