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The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app fo ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

Ever since JamCity dropped the first trailer for Harry Potter: Hogwarts Mystery, fans have been eager to get their hands on the game. What Harry Potter fanatic wouldn't want to live out their own Hogwarts adventure on their iPhone or Android device? Well, we now know when the ...more

Swipe actions are an integral multitasking feature of any good email client, and Outlook is no exception. The application allows for two swipe actions at a time, but offers seven total options for those actions. We'll show you how to choose which actions go with which swipes t ...more

In a era where cyber security is becoming increasingly important, Comcast has decided to use its customers' routers to provide hotspot access to the public. A new program, outlined by Dwight Silverman over on the Houston Chronicle website, seeks to provide Xfinity customers wi ...more

If you're entirely new to smartphones, Android's share menu can seem like a foreign concept at first glance. In reality, it's one of Android's most central and unique features, and with a little experience, it can make your smartphone a lot easier to use. Don't Miss: More And ...more

Google just released Android 9.0 Pie, but the Android community is already working its magic. Developer Quinny899 quickly ported the updated Pixel Launcher from the new build, so you can try it out on other phones right now. The only requirements here are that you're running ...more

If you scan the notification panel on your Samsung Galaxy smartphone daily, all those red circles with numbers that litter the apps on your home screen and app drawer can feel like persistent nagging and unnecessary clutter rather than friendly reminders to check your app aler ...more

Slack recently released a dark mode for its Android and iOS apps, and for the most part, it works great. Super dark gray backgrounds and light gray fonts, which is much easier on the eyes than blinding white backgrounds and black text. But there's one thing that is not affecte ...more

If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything ...more

Signal, the encrypted messaging app, has seen 1.4 million downloads in just the first quarter of 2017—roughly twice the downloads it received in the same period last year. Rani Molla at Recode attributes this to Donald Trump's inauguration, as the private messaging service saw ...more

Deep down inside, Kindle Fires are actually Android tablets — the only trouble is, Amazon has layered so much of a skin on top of it all that you can't normally use Android's main app store, the Google Play Store. The Amazon Appstore, which comes bundled with Kindle Fire devic ...more

One of the biggest things that differentiates Android from iOS is the app drawer. Instead of the operating system just tossing all of your app icons into a cluttered heap on your home screen, most can be tucked away neatly in the app drawer, which, in essence, is very similar ...more

Whether if it's to play games or watch Netflix or YouTube, children love using our smartphones and tablets. As an uncle of many, I don't mind my nieces and nephews using my gear, but I do mind them opening apps they have no business being in, like my photo gallery or messaging ...more

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook. On Snapchat for iOS and Android, fans can don virtual glasses painted with their team' ...more

Good news for those of us who are both directionally impaired and like to hold our own concerts while driving: Waze and Spotify are teaming up to make your drive easy to navigate with a sweet soundtrack. The new Waze and Spotify update gives you the option of getting directio ...more

With most of HTC's staff working on getting Sense updated to Android Lollipop, their piecemeal approach to individual app updates now comes to their Gallery app. The new update is available for all HTC devices running KitKat, but if you have the HTC Service Pack installed, it ...more

Almost 20% of the US population (about 60 million Americans) live in rural areas where mobile reception is weak or nonexistent. In times of crisis, these Americans can't rely on the internet to communicate with loved ones or receive new information. This is why being able to i ...more

As of May 27, HBO Max is taking over your HBO Now or HBO Go account. If you have your devices set up to auto-install new app updates, you should pause it right now if your HBO app hasn't been updated yet. There's one thing you'll want to do before you make the leap. However, y ...more

Regardless of how great your friends and family are, they'll more than likely go through your photographs if they had the chance. Hell, if my friend were to leave his/her phone lying around, I'd go through it—no doubt. So, if you want to protect yourself and your embarrassing ...more

Your S10's notification panel can quickly fill up with alerts about incoming messages, emails, weather reports ... the list goes on and on. If that weren't enough, those notifications are accompanied by badges that pop up as tiny numbered circles overlaid on icons within your ...more

As the world becomes increasingly more connected, there's been a rise in translation solutions. Whether it's Google Translate or Word Lens, there is an ever-growing need to understand and be understood, no matter what your native tongue is. There are plenty of extensions you c ...more

We've talked before about EXIF data—or metadata—attached to photos and how it can expose information about your location, what type of device you're using, and even the device or camera's unique identification number. If you think it's not that big a deal, just ask John McAfe ...more

Depending on what mobile device you own, you'll see something that says "via device name" next to the date of your post on Facebook. If you're device is not recognized, you'll simply see a "via Mobile" note, which is what happens when I post from my phone. If you allowed your ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

Your email inbox is a treasure trove of personal data. The people you contact, your writing style, which messages you flag as spam — all of this information and more can be used to paint a clear picture of you. Google knows this as well as anybody, so they use this data to con ...more

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content. The Thyng app for ARKit-compatible iPhones and iPad ...more

If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media's new augmented reality mobile app promotes the new series "Happy!" on the SYFY channel. The app brings to life the title charact ...more

Augmented reality could come in very handy for those of us prone to losing things—namely, our wallets. Pixie Technology, a company from Los Altos, California, has developed a way to locate your lost wallet and keys using AR technology and tracking chips, a platform they call t ...more

It can be hard to get all of your friends, family, coworkers, and acquaintances to jump on board with the more-secure email system ProtonMail, but that doesn't mean you can't still send them encrypted emails. Best of all, they won't even have to install any other apps or exten ...more

If there was anything missing from the notorious YO app, it was Aaron Paul's character from Breaking Bad, Jesse Pinkman, calling me by his signature catch phrase—you know the one. With constant and overwhelming requests from the vastly popular show's fans requesting for Aaron ...more

On June 7, Apple will reveal to developers what's in store for its upcoming operating systems, but anyone can watch the livestream to see all the new features coming this fall to iOS 15, iPadOS 15, macOS 12, tvOS 15, and watchOS 8. For the second year in a row, Apple's Worldw ...more

HBO Max is finally here, all while unlimited cellular data plans have never been more available. The two seem like a perfect pair, but you might find that you can't binge "Friends" or "Westworld" on the go. At least, not without downloading episodes beforehand. Fortunately, th ...more

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020. The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal ...more

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. This week, the publication ran an investigative story by reporter Brett Murphy that uncovered ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost. Wi ...more

Editing photos on a phone, while not as good as editing on a desktop, is getting better and better with powerful tools to whip photos into shape. But sometimes you just want a simple edit, like making a color photo black and white. Instead of downloading a separate app to fine ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

When Stardew Valley launched back in 2016 on Steam for PC, it was instantly deemed a success for steering the RPG farming simulator genre back on the right track. Before its release, we hadn't seen too much in this particular field of games that caught the eye of the general p ...more

While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality. Available in the NY Times mobile ...more

It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform. Available in the Snapcha ...more

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks. To show just how perilous the largely unchartered cave was, The New York Times has transported its readers into an aug ...more

The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month. Through the NY Times app for iOS and Android, readers can walk around a truck in the villag ...more

One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR. To expe ...more

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise. Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challenger ...more

Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits. The retrospective showcases four iconic Bowie costumes, includi ...more

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform. AR experiences for the movies Ready ...more

Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the ...more

It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.) But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app ...more

HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences. Launched earlier this year, MR Studio enables enterprises to created ...more

While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR exp ...more

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were ...more

Whether you're anxious to tune into this Sunday's Super Bowl 50 to see Cam Newton and the Carolina Panthers take on Peyton Manning and the Denver Broncos, or to see if you win some money on your silly prop bet, or just want to tune in for the commercials, there are a handful o ...more

Cortana, Microsoft's voice-activated personal assistant, originally launch on Windows Phone, but is now built directly into Windows 10 complete with "Hey Cortana" voice search (take that, Apple). It can help you locate files, set up reminders, control music. Don't Miss: How t ...more

They're finally here — Samsung has officially revealed the Galaxy S9 and S9+, which run Android Oreo out of the box. Since we've spent plenty of time with the Oreo beta for the Galaxy S8, we already know about some of the best new software features coming to the Galaxy S9. Lik ...more

Auto manufacturers are slowly starting to debut models with Google's new Android Auto software baked into the dashboard console. Starting with the 2016 model year, we should see vehicles from Honda, Ford, Chevrolet, and many others sporting the new software. Now, many manufac ...more

Lots of Google apps are getting dark mode. Google Drive has had it on Android 10 for a few months. But it hasn't been accessible to all Android users until now. With the latest update, there's a manual dark mode switch you can turn on regardless of what OS version you have. D ...more

Android Pie has finally made its way to signature Galaxy devices like the Note 9, S9 and S8. As you all know, Samsung Experience got a major makeover and has been renamed to One UI, featuring significant aesthetic changes to many of its native apps. The Phone app, in particul ...more