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In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

Your Skype contact list might contain a sea of names that make it tough to find a specific person you're trying to reach. The same goes for your loved ones and colleagues, especially if you have a common name like Jennifer or John. Knowing that, you might want to change your S ...more

Talking Tom has long been mesmerizing children of all ages with his ability to repeat words and phrases and encourage touch interactions. Now, the lovable cat and his band of cuddly friends have ventured into the endless runner genre as heroes bent on saving Angela and their c ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device. This week, North released the latest set of new functions designed to keep users enter ...more

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

The OnePlus 7 Pro is definitely a beast on paper. With a specs page that ticks virtually every box and a price point that undercuts the competition by hundreds of dollars, it's hard to overlook this phone. But before you get too excited, know that OnePlus has repeatedly shown ...more

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app fo ...more

According to App Annie, the average person's phone contains 60–90 apps. Such a large amount can easily crowd an app drawer, especially since the same source states that only about 30 are used in a month. Having a way to organize apps in the app drawer can help you avoid wastin ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

In an ongoing effort to improve its services and become more accessible to users from all regions, Facebook has released a streamlined version of its social media app. Though the leaner Facebook Lite is only officially available in Turkey for now, there's a simple workaround y ...more

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year. Available now for iOS and Android using their respective AR toolkits, Thyng enables user ...more

The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more

Space Ape has soft-launched Go Race: Super Karts, giving you a fresh take on mobile racing games by blending in elements found within the classic Mario Kart series and RPGs for some seriously addicting gameplay. And while it's only available in Australia, Netherlands, and Phil ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million. Led by Benchmark and Index Ventures, the latest ro ...more

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more

On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year. Introduced in Unity 2018.1 as a preview feature, the Scriptable Render Pipeline (SRP) enables developers ...more

Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies. Available now, ZapWorks Studio 5 brings a new feature called Actions that enables users to build AR ...more

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition. Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Falle ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters. When it comes to mapping the world, Niantic does not have the fleet of mapping cars that its former parent company, Google, has at its disposal. But it does have a com ...more

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games? Exhibit A: Forensic Detective: Inside the Crime Scene, a new, iOS-only mobile game for iPhones and iPads, that will be availab ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device. The updated version of the Jedi Challenges app now lets iPhone and iPad users running iOS 11 to pla ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices. Compatible with ARKit, ARCore, and other computer vision systems, YOUAR's UberCV system uses comput ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers. In a Twitter post, the company announced that it has made the "technica ...more

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content. The Thyng app for ARKit-compatible iPhones and iPad ...more

Thanks to Samsung Experience 9.0 on the Galaxy S8 (AKA TouchWiz Oreo), we know the upcoming Galaxy S9 is going to enjoy some of the new keyboard changes coming to Samsung's iteration of Android 8.0. Those who preorder the device on March 2 or pick it up on March 16 can expect ...more

A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content. In a post on its developer's blog on Tuesday, the company announced that it has adopted the industry-standard gITF 2.0 format for 3D posts on i ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad. A new app called Word Vomit 3D uses the speech recognition API of iOS to take in what the user says and regurgitate it into the rea ...more

While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience. The makeup giant just made its virtual try-on mirror, featuring 29 cu ...more

If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds. That new platform is called AirCraft, and it's available as a beta fe ...more

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home. While the Swedish furniture monger did not make an appearance ...more

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popular ...more

A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi. Between Sept. 1 and 3, participants are tasked with finding Find the Force ...more

One of the best features in Super Mario Run is the ability to unlock other notable characters from the classic series on iPhone or Android. Each playable character in Super Mario Run has a slightly different skill set — be it speed or jumping — which can come in handy in certa ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone. Duolingo is a free app that lets you learn other languages using fun mini-games and writing tests while also allowing you to collaborate with and compete against other ...more

Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sun ...more

This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its ...more

From Instagram bot farms in China all the way to vending machines in Moscow that promise to sell you fake followers — the Facebook-owned empire is attracting the attention of the world around. When it comes to Russia especially, the country seems to be developing a little crus ...more

You were the chosen one, Snapchat! The new download numbers for the social media app show just how hard it will be to bring them back to the light after the rise of the Instagram empire. Last month we reported that Snapchat's Download numbers had fallen 16%, bringing the num ...more

Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event. Updates will arrive shortly after the a ...more

You're working on your iPhone or playing an awesome game when you receive a notification. You take too long to look up from your activity, so before you get a chance to see what's up, the notification is gone. Persistent notifications won't disappear on you like the default di ...more

A new dating advice site, WittyThumbs, launched today that lets users offer advice to others as well as seek it; the site combines that collaboration with advice from designated dating experts. WittyThumbs lets you upload screenshots of messages to their site and crowdsource ...more