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The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands. That appears to be the strategy with the latest release from startup DreamWorld AR and its most recent device — the DreamGlass Air. Don't Miss: DreamGl ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector. RealWear is among the smartglasses makers capitalizing on enterprise AR, and the comp ...more

Popular chat apps like Messenger allow us to communicate with friends and family across iOS and Android phones alike. However, that interconnectivity doesn't mean both apps are the same. While Facebook has made strides to close gaps between these two platforms, chat heads rema ...more

After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding. Speaking of smartglasses, Google will continue to court businesses over consumers, as the tech giant announced its next-generation of Glass ...more

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more

The camera punch hole on the S10 has gotten our creative juices flowing more than any notch ever could. First, we saw wallpapers that served to camouflage the cutout or even accentuate it. Now, if you want to go the opposite direction and highlight your S10's camera hole, ther ...more

Compared to the original AirPods, Apple's second-generation AirPods have better battery life, Hey Siri support, a more stable connection, faster switching between devices and call connections, less latency for gaming, and an optional Wireless Charging Case. If you plan on preo ...more

When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live. The free app downl ...more

The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0. The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experienc ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability. So when you hear that a Norwegian company called Ludenso is offer ...more

Though not as popular as Super Mario or Zelda, Konami's Contra nevertheless remains as one of the greatest titles that helped put Nintendo on the map. This retro shooter is set to make a comeback, and has been soft-launched in select Asian countries ahead of a worldwide releas ...more

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. On Tuesday, the company launched 8th Wall Web, a platform that adapts the company's own environmental- ...more

Massive multiplayer shooters like Fortnite have become all the rage, as mobile gamers duke it out in long, protracted battles that can often be as excruciating as they are thrilling. If you're yearning for a more fast-paced shooter on iOS, Nitro Games has you covered, and has ...more

Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in app ...more

The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility. While previous generations of Moverio smartglasses have been tethered to Android-based controllers, the Moverio BT-35E ...more

As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12. In addition to persistent and shared experiences, ARKit 2.0 will bring improved face tracking, more re ...more

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences. Announced today at the Augmented World Expo in Santa Clara, the new ve ...more

Android has gotten significantly better at handling intrusive ads over the years. Things have gotten to the point to where these nuisances are largely a non-issue for most of us. However, there are still a few ad-laden apps that fall through the cracks — particularly the kind ...more

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication. The Moverio BT-300 smartglasses now support PalmID, a biometric authentication platform from Redrock Biometrics, for device unlocking. Using the front ...more

With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there. If you're new to the user-generated ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC. The app, built by Nexus Studios, is available now on the App ...more

Apple's Animojis took the world by storm with their ease of use and fluidity. They added new life to your emojis by mapping your face with the technology that lives inside the iPhone X. Now, Samsung is also adding new life to emjojis with the introduction of AR Emojis in the G ...more

If you're not looking closely, it's easy to mistake last year's Galaxy S8 for the brand new Galaxy S9. Design, build materials, screen size, software — it's all virtually identical, save for a few exceptions. But those minor differences can add up. We made a chart highlightin ...more

The S9 and S9+ are both fantastic phones. However, there's no getting around the fact that the S9+ has its advantages. In fact, it's an objectively better smartphone than its smaller counterpart — Samsung has given the S9+ features not found in the S9, meaning you'll be missin ...more

With the Galaxy S9 finally making its debut, flagship season is officially underway. But even though Samsung's latest offerings are the newest phones out there, they already face some stiff competition — namely, the LG V30. The LG V30 has only been on the market since Septemb ...more

In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones. In a blog post on Friday, Google promoted its augmented reality toolkit for Android from deve ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application. While services like Turbosquid and Sketchfab, websites ...more

Thanks to Metaverse, it has never been this easy to create your own AR game. The platform gives users a web-based tool for building interactive AR experiences, with no coding knowledge necessary. Via a link or QR code, users can then share their project with others, who can v ...more

One of the best parts of being an Android user is the countless awesome features. Many of these features are well-known and user-facing, like custom icon packs and launchers, but some get lost in the shuffle. Back at Google I/O 2016, Android Instant Apps were introduced to dev ...more

The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping ...more

Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app. The company's new app, AR City, gives users overlay directions for walking routes as well as points of interest. The app is available vi ...more

With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, ge ...more

Razer, the company known for PC peripherals and laptops, is joining the smartphone industry with a new device. Rumors have been swirling since they announced an event on November 1 at 4 PM EDT, but now, we have our best look yet with a leaked promotional video before the actua ...more

If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house th ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

Ever since iOS 11, there's been a little drawer at the bottom of conversation threads in the Messages app. That drawer houses what Apple calls "iMessage apps," even though they also work in regular text messages. These apps are convenient for various reasons, but if you don't ...more

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more

One of the best features in Super Mario Run is a multiplayer race that lets you test your skills against other players. Toad Rally, as it's called, pits you against other players in a battle for Toads. The more Toads you collect, the easier it is to build your kingdom and coll ...more

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more

Typing out thirty hashtags on Instagram is always such an annoying process. Figuring out the best hashtags to use to get more likes is also tricky. You can't just keep copying and pasting the same hashtags on every post — that's like attacking the same tribe every time. You go ...more

It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially. Recently, two developers came up with some rather unique ways to apply AR to familiar mobile applic ...more

With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did no ...more

Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice". According to Gadgets360, the release of this new series comes off of a failed attempt at smartphones back in 2014 when Ama ...more

Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from ...more

Buying a smartphone used is an excellent way to save money, but those savings come with a risk that your seller isn't as forthcoming as they claim. You don't want to end up buying a stolen smartphone because it might not work correctly ... and, you know, it's wrong. Luckily, t ...more

The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players. Bloomberg reports that there here are currently 5,000 job openings in software and electronics product development in the Motor City a ...more

Even though your phone has a built-in media player, it's got nothing on VLC. The popular third-party video player supports virtually every codec and file format, and even better, you can use it to stream movies, shows, and other video files from your computer to your phone. I ...more

Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply ...more

It's 2017 and finally ordering "fries with that" at McDonald's is an even easier prospect for all you lovers out there ball and chained to the fast food game. The great big golden arches are moving one step closer to making your order as golden as it ought to be through a mobi ...more

If you have a long commute, it only makes sense to catch a bit of shuteye while you're headed to work on the train or bus. The only problem with this is that, if you're napping a little too hard, you might end up oversleeping and missing your stop when the subway pulls into yo ...more

One of the biggest things that differentiates Android from iOS is the app drawer. Instead of the operating system just tossing all of your app icons into a cluttered heap on your home screen, most can be tucked away neatly in the app drawer, which, in essence, is very similar ...more

When you're sitting at your desk trying to get some work done, your Android device can be a big distraction. If a text comes in, you have to pick up your phone, unlock it, then respond with the clumsy touch screen keyboard—and by then, you've probably forgotten what you were d ...more

This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in ...more

In case you didn't know, Google has an awesome app that gives you free money to spend on apps, games, movies, books, and virtually anything you can buy on the Google Play Store. The app is called Google Opinion Rewards, and all it asks in exchange for the Play Store credit is ...more

Google makes Android, but now, Google makes its own phones, too. Until this point, they've always stayed on the software side of things and let Samsung and friends handle the hardware, but their new Pixel phones are changing all of that. Related: The Pixel Exemplifies Google' ...more

Many midrange phones are being manufactured without a gyroscope sensor—the Moto X Play, third-generation Moto G, and several of Samsung's Galaxy Grand models, among others. It's not exactly an essential smartphone sensor, and leaving this out keeps the phone's price point down ...more