Apple

Apple staff will be put through their paces now that the company's "Automated System" for driverless cars is in motion. Earlier this month, it emerged that the notoriously secretive Apple received a permit from the California DMV, which costs a small fee but requires at least ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sket ...more

One of the many great reasons to use Apple Maps is to find fun food options, chill cafes, enlightening museums, cute gift shops, and other interesting businesses that you might otherwise overlook, as well as must-see places of interest. But after a while, you might forget abou ...more

It's a strange time for us iOS beta testers. While Apple prepares for the general release of iOS 13 on Thursday, it's also beta testing that software's successor, iOS 13.1. An iPhone updated to iOS 13 on Sept. 19 will only have 11 days before seeing 13.1 in its Software Update ...more

The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole. First, we discovered that Magic Leap has pawned its patent portfolio as collateral in preparation for a Series E funding round. Second, word leake ...more

Sometimes the demos for Apple's ARKit are so good that it almost looks like magic. A recent demo, in particular, shows exactly what kind of magic tricks you can perform using the ARKit. The demo was posted by @LaanLabs on Twitter. Laan Labs creates apps and are known for thei ...more

Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype. The company partnered with digital media company Tosolini Productions to create an immersive virtua ...more

Apple seeded developers the second iOS 14.6 beta today, Friday, April 30. The update (build number 18F5055b) comes four days after the launch of iOS 14.5, which introduced over 60 new features and changes to iPhone, and eight days after the first 14.6 beta hit developers' iPho ...more

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak. But Nreal wasn't the only company dealing with the virus, as some of ...more

This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China. But what seems to have surprised many on Wall Street are the stro ...more

In a surprising move, Apple just released iOS 10 developer beta 7 and public beta 6, just four days after releasing the last betas. Apple hasn't pushed out this many betas since iOS 5, and they're on pace to break that record. From the update notes, there doesn't seem to be a ...more

Most people say art is meant to be seen. Museums are a good way to do that, but they aren't always accessible to everyone. Those who miss out on the chance to see fantastic pieces of art at museums might now be able to get close to them thanks to Apple's ARKit. BEEVA Labs, a ...more

Apple released the second beta for iOS 15 on Thursday, June 24. The update includes FaceTime's "SharePlay" feature for the first time, a new Maps icon, updates to Focus mode, in addition to many other changes and bug fixes. SharePlay, one of iOS 15's most ambitious new featur ...more

Apple found itself in serious trouble last week when a teenager discovered a critical FaceTime bug that threatened the security of nearly every iPhone user. The bug enabled a user using Group FaceTime to access either the microphone or the camera of a recipient before they ans ...more

Apple released the first developer beta for iOS 13.5.5 on Monday, June 1. The update comes on the same day Apple released iOS 13.5.1 to the public, which patched the unc0ver jailbreak, and 12 days after iOS 13.5, which introduced COVID-19 exposure notifications, in addition to ...more

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more

The first thing most of us noticed after Apple announced plans for its wearable—the Apple Watch—was the importance and focus they placed on its interface. Starkly different from their Android Wear counterparts, the Apple Watch's interface has applications scattered around the ...more

Apple released the first public beta for iOS 14.3 today, Friday, Nov. 13. The update includes ProRAW support for iPhone 12 and 12 Pro, upgrades to air quality in Weather, support for the PS5 controller, among other new features and changes. Apple released the first developer ...more

Apple released iOS 14.2.1 for iPhone today, Thursday, Nov. 19. The update includes fixes for a bug where some MMS messages might not be received, an issue where iPhone 12 mini lock screens would be unresponsive, and a problem where "Made for iPhone" hearing devices would have ...more

I love Luxirare. They always instill a sense of true decadence in their recipe photo essays. Their latest project, Apple Napoleon, is no different. This one has a real sense of drama - I love the smoke & the last shot is not to be missed!  AND the money shot!: Click through ...more

Apple's spring event, where the company will announce a new iPad model, is just around the corner. We also expect to see the long-awaited Apple Pencil (3rd generation), also known more simply as Apple Pencil 3, with several significant enhancements that promise to make it an i ...more

With all of the hype around the new iPhone 13 series and new iPad and iPad mini unveiled this week, it would be easy to overlook a very critical update for the device you already have in your pocket. Apple just released iOS 14.8 and iPadOS 14.8. While the company is proud of ...more

Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week. Meanwhile, we had the opportunity to check out two newish AR offe ...more

After the iPhone X eclipsed the $1,000 mark, phone prices skyrocketed. Android OEMs like Samsung started putting out phones in the same price bracket that were crammed with expensive parts. To appease the folks that didn't want to drop over a grand on even the nicest phones, a ...more

Apple Maps just received a major upgrade in its latest software update, and some of its new features are perfect for urban explorers, national park adventurers, and everyday travelers alike. Some of these enhancements provide more personalized and precise guidance, making ever ...more

Apple released the fourth beta for iOS 14.7 today, Tuesday, June 29. The update comes 15 days after iOS 14.7 beta 3, and restores battery service messages that may have disappeared after reboot on some iPhone 11 models. Apple released this update to registered iOS developers ...more

Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, ...more

Who's ready for another beta season? We beta testers have had quite the break: Apple released the fourth public beta for 13.2 on Oct. 23, and since then, two full weeks have gone by without a shred of beta news. It seems this Wednesday, Nov. 6 is our lucky day, as Apple just r ...more

Apple shocked us all yesterday when it released iOS 13.1 developer beta 1. It was an unprecedented move since iOS 13.0 is still in beta testing and since Apple has never pushed out a "point" beta release before the stable base version. And now, you can get your hands on iOS 13 ...more

This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

Furniture arranging apps have been rolling out on different platforms for a while now thanks, in no small part, to augmented reality. However, people have been waiting to see what the first room arranging app was going to be with Apple's ARKit. Most of the signs pointed to it ...more