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With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest. Microsoft CEO Satya Nadella told the Nikkei Asian Review that Toyota is now ...more

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019. The announcement came onstage ...more

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape. On Wednesday, the Massachusetts-based company officially unveiled its partnership wit ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron. In particular, Chevron has benefited from using ...more

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of th ...more

Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work. The version of the Project North Star h ...more

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine. At the Augmented World Expo today, the smartglasses maker announced that it will pair its wa ...more

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more

At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom. The company showcased a number of ARKit-enabled apps that promise to make learning more immersive. For example, the AR mo ...more

The Galaxy S9 is a great phone powered by the Android ecosystem. This includes Google's family of apps — many of which overlap with Samsung's in functionality. This can lead to redundant apps that siphon resources from your phone, but fortunately, there's a way to dull some of ...more

It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company. In an article posted late on March 2, Business Insider claims to ...more

In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others. The report was surfaced by MacRumors, which translated a MacGeneration post o ...more

While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000. To give customers another option to work wi ...more

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more

If you're like me, your iPhone has way too many Safari tabs open. Links from other applications open up new tabs automatically, it's too easy to open up new tabs to search, and sometimes you're skittish about closing pages you don't want to forget about. This all creates a mas ...more

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today. A r ...more

If you've read our list of the best email clients for iOS, you'll know Apple's Mail app doesn't cut it when it comes to third-party integration. If you want to use some of your favorite apps directly in your mail client's calendar, go with Outlook. Outlook will let you connec ...more

Your email is just that — yours. You shouldn't have to worry about other people gaining access to it on your iPhone. Fortunately, Outlook agrees, and has included a way for you to protect your messages with one of two keys no one possesses but you — your face or fingerprint. ...more

On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens. Available for free on the Microsoft Store, Buggy Blasters is a real-time strategy game in which players place and navigate armies of virtual remote control cars. Using ...more

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X f ...more

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus. HoloPlayer One (see what they did there?), from Looking Glass Factory, consists of a light-field display, such as those rumored to appear in Magic Leap's devic ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more

Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets. The announcement was made on Wednesday, Nov. 1, in conj ...more

As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models. Typica ...more

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities. Like ...more

The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store. Since ARKit is compatible with the popular AR development tools, namely Unity and Unreal, the learning curve is not very steep for developers. However, that ...more

Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more

The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia. Sponsored by The Pew Center for Arts & Heritage, Enhancing Views of History: Terracotta War ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality. The startup, birthed at the University of Michigan, takes a machine learning platf ...more

Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more

The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads ...more

A spokesperson from the Nissan and Renault Alliance told Driverless the group is testing self-driving electric "robo-vehicles" for future mobility services and is "not ruling out anything" for future services the group might offer, as the alliance widens its driverless busines ...more

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more

This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its ...more

While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor. Rothenberg Ventures Leads AR/VR Investors According to CB Insights, Rothenberg Ventures ...more

One thing that annoys the hell out of me is when a popup appears on my iPhone in an app I'm using asking me for a rating or review on the iOS App Store. I like to share my opinion on applications just as much as the next person, but I want to give stars when I'm good and ready ...more

The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more

The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video. In the video, A ...more

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more

Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms. With an embedded dual-lens camera, uSens Fingo attains accurate inside-out 6D ...more

The Galaxy S8 continues to be a treasure trove of hidden features that, with a little digging and experimenting, can be easily unlocked to further enhance your overall experience with the device. DPI scaling, or the ability to adjust the size of on-screen content, is among the ...more

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a compa ...more

Anyone who needs to use their iPhone hands-free knows how useful Siri can be. If you can't look at your iPhone, but still need to read and reply to messages, Siri has your back. Third-party applications have traditionally been unable to utilize this feature, but now that luck ...more

Even though the Galaxy S8 and S8+ are only just now being released to the public, the software leaks have been rolling in for a while. Everyone seems to have gone crazy for the new look Samsung is pushing out with Samsung Experience, the successor to TouchWiz. As a result, the ...more

Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its rea ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more

Soon, users will no longer need an expensive headset or even a smartphone to experience mixed reality. The new Microsoft update will be bringing mixed reality applications to every Windows computer next month. This new upgrade to Windows 10 named the Windows 10 Creators Update ...more

Bitmoji has experienced explosive success this year thanks to Snapchat. The app allows users to create their own personal emoji and send responses to other friends, and even though it's only two and a half years old, this customizable emoji app is growing at an impressive pace ...more

Autonomous vehicles, aka self-driving cars, are not yet available to the public (at least not ones SAE Level 3 and higher). However, this doesn't make the jobs any less in demand. In fact, if you meet the right qualifications, you could make a lot of money in this industry. A ...more

The photo-centric Instagram app is a great way to share "evergreen" pictures and videos when compared to Snapchat and Facebook's new Messenger Day feature. But like all social media, keeping the account secure is an essential aspect, as it restricts unwanted viewers from seein ...more

This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, ...more

Sky Zhou, also know as Matrix Inception on YouTube, is no stranger here on NextReality. We loved his Pokémon concept game for HoloLens, as well as his D3D Keyboard that lets HoloLens users leave notes around the house. He just can't seem to stop creating cool mixed reality app ...more

A scary piece of malware just got a lot more terrifying this week. Security firm Comodo reports that "Tordow," a banking Trojan first uncovered in September 2016, received a massive update this December. The new "Tordow 2.0" hack stands out among other types of malware becaus ...more