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Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape. On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEMs (original equipment make ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality. Following our 2018 and 2017 editions of the biggest AR investments, we've expanded the list to include the top 25 this year. While there are many familiar names at the ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR exp ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR. Chrome 81, which was released in beta on Thursday, brings support for augmented reality content via the WebXR Device API, the acce ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more

Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace. And while the technology still has yet to ...more

Thanks to improvements in technology, AR has become more prominent on our phones. With all the power of the Galaxy Note 10 and Note 10+, Samsung decided to add some pretty nifty AR features. One of these is the new AR Doodle mode, a feature that will make your videos pop. AR ...more

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR. GV (formerly known as Google Ventures), the investment arm of Google parent com ...more

With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall. Shared experiences, persistent content, and 3D object recognition will enable more social, transcendent, and immersive experiences for ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone wi ...more

As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology. Last month, the AR/VR advisors at Digi-Capital tallied $2.5 billion in investment ...more

Apple's iOS 12 has finally landed. The big update appeared for everyone on Monday, Sept. 17, and hiding within are some pretty amazing augmented reality upgrades for iPhones, iPads, and iPod touches. We've been playing with them ever since the iOS 12 beta launched in June, and ...more

Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test. Among the new capabilities supported by Unity's cross-platform mobile AR framework include face tracking and 2D image tracking, m ...more

Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. Clues found in the code for the next major version of Apple's mobile operating system point to an app with the codena ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR. After the 2018 edition of Samsung Unpacked cast augmented ...more

As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it. On Wednesday, Apple announced an award of $410 m ...more

Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant. A new report reveals that Apple is already hard at work on a rear-facing 3D sensor for the iPhone that would vastly expand the iPhone's AR capabi ...more

Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated. The managing partner at Loup Ventures published a report on Thursday regarding Apple's new product cate ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny. Niantic will now join forces with toymakers Hasbro and Tomy and dev ...more

Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost. Documentation of the latest internal build of iOS 13 reportedly includes references to ...more

The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming. That was not the case last week when I got my hands on the Varjo XR-1 Developer Edition head ...more

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more

Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture. Last year, the company closed a Series B round of funding led by strategic investors Boeing HorizonX and GE Ventures, who ...more

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapc ...more

Though the Microsoft HoloLens' release to the consumer market is still a distant thought at the moment, Ubisoft is preparing for the future with the unveiling of AR video game prototypes. The French video game publisher revealed the AR prototypes at a talk called 'AR Prototyp ...more

The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception. While the overall dollar value of this year's top 10 investments wa ...more

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. During the keynote presentation at the WWDC 2021, Craig Federighi, senior vice president of software engineer ...more

We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly bu ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but w ...more

Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine. The company is looking to dominate the 'new' reality market, no doubt ...more

While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training. Los Angeles-based ...more

In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting ...more

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers. A ...more

It's about that time again: Facebook has announced the dates for its annual Facebook Connect (formerly known as Oculus Connect until last year). Once again, the event will be held virtually, allowing all registrants to attend from the comfort of their home or office. • Don't ...more

Rumors around Apple's not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view. The latest leaks give us not only specifications but also an artist's renderi ...more

As we aim for a wireless world, technology's reliance on cloud computing services is becoming more apparent every day. As 5G begins rolling out later this year and network communications become even faster and more reliable, so grows our dependency on the services offered in t ...more

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're ai ...more

If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top. One of the companies investing in AR, Qualcomm, announced its new chipset fo ...more

The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective. Magic Leap and Niantic, the industry's startup unicorns, ...more

In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act. On Tuesday, Lisa and Jisoo, two members of one of the biggest K-Pop groups on the ...more

Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday. But the company did continue to move in the direction of AR wearables. Here's how... Don't Miss: Here's What You Need to Run ARKit 3 ...more

There are hundreds, if not thousands, of programming languages and variations of those languages that exist. Currently, in the augmented reality space, it seems the Microsoft-created C# has won out as the overall top language of choice. While there are other options like JavaS ...more

If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use. Apps supporting the toolkit ...more

The realm of science fiction isn't all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind. Now, in a bid to promote the second season of the space-based series, Apple has launched a new a ...more

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more