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If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy. For product manufacturers, apps can be used to sell anything from drinks and chips (by way ...more

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mob ...more

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books. On Monday, Blippar confirmed via a blog post that it has entered administration, the UK equivalent of bankruptcy in the US. The announcement c ...more

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects. The Game Developers Conference, which is holding its annual event in March in San Francisco, recently surveyed about ...more

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target's new See In Your Space Tool, shoppers can visualize more than 200 f ...more

The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more

Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a ser ...more

For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops. On Friday, Snap introduced Snap Camera, an app for PC and Mac that gives users access ...more

The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan. With barely a mention of augmented reality throughout its annual unveiling of the Galaxy S line of smartphones, Samsung showed off its forthcoming 5G version of the Galaxy S10, whi ...more

The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pok ...more

In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation. Both ARKit and ARCore can recognize horizontal and vertical surfaces in their current versions, but ...more

In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $ ...more

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're ai ...more

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app u ...more

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can. After four films, the dystopian horror The Purge is jumping to the small screen on USA Networks as a television se ...more

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but w ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps. The 6DoF Blaster (6DoF refers to "six degrees of freedom"), a ...more

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for ...more

Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering. Two of those releases come from VR giant HTC Vive, ...more

As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well. One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is Toronto-based NexTech AR. ...more

We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed realit ...more

With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall. Shared experiences, persistent content, and 3D object recognition will enable more social, transcendent, and immersive experiences for ...more

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience ...more

We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem. Earlier this week, Microsoft published a new extension for Unity and the Mixed Reality Tookit that enab ...more

If you've ever organized an event, you know how chaotic it can be. Event planners are essential, but even so, taking the time to make sure it's organized and everyone is getting what they want can be stressful. Especially when you have to account for what every person is eatin ...more

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the ...more

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year. Available now for iOS and Android using their respective AR toolkits, Thyng enables user ...more

With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, ge ...more

Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool. AR Tribe al ...more

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more

Mobile augmented reality developer Blippar has updated its mobile app for iOS and Android with an augmented reality face profiles feature based on the company's real-time facial recognition engine. Dubbed Halos, Blippar users can open their own AR face profile and connect wit ...more

One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world. An update of Nickelodeon's Sky Whale, available now on the App Store and Google Play renders the game's oceanic environment and i ...more

It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.) But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app ...more

One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases. The latest example comes from Qualcomm and Accenture, who have collaborated on ...more

If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled. While mobile gaming has moved on to bigger things, those who still yearn for simple games with a dose of the future can now play ...more

I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds rig ...more

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age. On Thursday, app developer Within released "Willowcrest Manor," the sixth story for its Wonderscope mobile AR ap ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer. Called "Shaping Magic," the body recognition effect uses artificial intelligence to modify the width of the user's body or selectiv ...more

To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana. At first blush, the latest title from Halfbrick Studios, mak ...more

It's long past time to face the facts: farts are funny. The first fart joke dates back nearly 4,000 years to the ancient Sumerian people. References to flatulence were also found in ancient Greece within the works of Aristophanes. (More like Aristo-fannies, am I right?) A sta ...more

In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences. "ARKit apps still have the same problem as every other m ...more

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's ...more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Ha ...more

The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands. That appears to be the strategy with the latest release from startup DreamWorld AR and its most recent device — the DreamGlass Air. Don't Miss: DreamGl ...more

Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform. With Harry Potter and the Cursed Child returning to Broadway this f ...more

So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability. So when you hear that a Norwegian company called Ludenso is offer ...more

If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai. The 6D.ai video is titled "What is Occlusion in AR, and Why Does it Matter?" For the ...more

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps. Emerging from stealth mode on Tuesday, Illumix has closed a seed funding round of $8.6 mill ...more

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Along with its AR development partner, Sweden-based Resolution Games, the publisher is following up Angry Birds FPS: First Person S ...more

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR. After the 2018 edition of Samsung Unpacked cast augmented ...more

If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything ...more

With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier. During the keyno ...more