Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal. On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content for AR and VR experiences. ...more
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem. This week, Snap confirmed its acquisition of Vertebrae, an AR and 3D e-commerce startup with offices in Los Angeles and Austin, fo ...more
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe. However, the two titles do have another thing in common: Marvel Studios de ...more
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. ...more
PUBG is currently taking the mobile world by storm, and it's easy to see why. The game has breathed much-needed life to the multiplayer shooting genre, primarily by adding an element of sheer terror as you scavenge for weapons in a hostile environment. With new players continu ...more
Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone wi ...more
"Unfortunately, no one can be told what the matrix is, you have to see it for yourself." That's the line just before Morpheus gives Thomas Anderson (aka Neo) the red pill, finally opening his eyes to the tapestry of code that has veiled his eyes for his entire life. It's a se ...more
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to th ...more
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest. From the launch of a new US government initiative to secure augmented reality experts, to the US Air Force deploying a cutting-edge immersive solution, work ...more
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with ...more
With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, ...more