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You can never replace the skills and expertise of a professional graphic designer, but Canva comes pretty damn close. It's ridiculously easy to use the drag-and-drop design tool for both professionals and people like me who don't have the need (or knowledge required) to use mo ...more

After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community. ...more

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform. On Thursday, Blippar revealed that an update of its Blippbuilder AR platf ...more

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet. So it's either unfortunate timi ...more

I am often asked about getting started with HoloLens development and most of the time my answer, in short, is: Install Unity, install Visual Studio, install the HoloLens emulator, and make something. I suspect most of the time this advice is ignored, since the idea of develop ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app u ...more

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envi ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

With all the time most of us spend on our phones each day, wouldn't it be great if we could get rewarded for our addiction? Well, we can, thanks to various iPhone apps out there that can help us make a quick buck, earn cash back, donate freebies to charity, get complimentary c ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together? That's the gist behind Tilt Five, an augmented reality headset that projects 3D content onto a game board. Players interact with the games via ...more

It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company. On Tuesday, the United States District Court for the District of Delaware granted a permanent injunction against Meta Company and its found ...more

Augmented reality gaming startup Tilt Five is ready to reinvent old school Dungeons & Dragons-style games for the modern age with its augmented reality headset and tabletop game system. The company showed off the gaming headset, along with the wand controller and game mat tha ...more

The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices. The Archer, P.I. app allows fans to sleuth alongside the alcoholic playboy spy-turned-pri ...more

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of th ...more

Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing. • Don't Miss: Facebook CEO ...more

As we aim for a wireless world, technology's reliance on cloud computing services is becoming more apparent every day. As 5G begins rolling out later this year and network communications become even faster and more reliable, so grows our dependency on the services offered in t ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily. This week, Amazon revealed that its AR and VR development platform now supports physically-based rendering (PBR), a ...more

We've seen a few snapshots and a handful of blurry videos, but the latest leaked footage of the hyped Sony Ericsson Xperia PlayStation phone demonstrates the playing of Resident Evil 2 and Rage Racer. . On the edge of your seat? Don't worry- looks like the hype will deliver. ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more

The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR re ...more

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog. By hovering their smartphones over the catalog's pages, prospective students are able to view ...more

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content. The Thyng app for ARKit-compatible iPhones and iPad ...more

Apple officially announced iOS 15 at WWDC Monday, June 7. With that announcement, we got our first look at brand new features like redesigned notifications, FaceTime screen and music sharing, and Focus modes in Do Not Disturb. All of these new iPhone features are available to ...more

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry. However, this year, some of the biggest business news came from outside the conference, as ownership of two of ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camer ...more

Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingr ...more

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers. Hold my beer, says Torch 3D, Inc. On Monday, the company introduced a new T ...more

Google Poly, a repository of 3D objects for use in AR and VR experiences, is the latest Google offering to fall victim to the company's habit of axing products and services, regardless of popularity. Sensing an opportunity, competing 3D content marketplace Sketchfab has swoop ...more

After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences. Arriving via Wednesday's release of Lens Studio 4.1, the Upper Gar ...more

Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard. And professional drone operators sweat bullets when their drones hover too close to their clients' things — especially their expensive things. ...more

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google. Now, Google is making it easier for enterprise customers and developers to acquir ...more

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses. Now, North's Focals may be about to have even more in common with Vaunt, as the startup has a ...more

The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner. In the latest legal filing, representatives for Meta Company have asked the court to vacate the default judgment against the company Next Reality repor ...more

Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless comp ...more

After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets. Hilco Streambank, who also administered the patent sale of former smartglasses maker Osterholt Design Group (ODG), and Rock Cre ...more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, ...more

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company. On Thursday, the judge overseein ...more

At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community. The unifying theme for Lens Studio ...more

Andrew Mucci, a New Jersey-based vlogger who is also Social Media Coordinator at Sennheiser, likes to use Instagram not only as a platform for the brand but also as a place to experiment with content on his own account. Sennheiser, the German-based company that specializes in ...more

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books. On Monday, Blippar confirmed via a blog post that it has entered administration, the UK equivalent of bankruptcy in the US. The announcement c ...more

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote th ...more