Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh aw ...more
Augmented Reality Tutorials
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below… Meitu Launches Look ...more
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new cam ...more
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer. TechSee Secures $7.5 Million to F ...more
Market Reality : Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more
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This is some current research BMW is doing in the Augmented Reality field. Imagine that, without much training, you could accomplish almost any task easily with this type of Augmented Reality. "I know kung fu" Neo - The Matrix
Remember, in the Terminator movies, when Arnold's field of vision is superimposed with all sorts of data? Sci-fi writer Vernor Vinge also described electronic contact lenses, technology that "projects" information right before the eyes. Introducing augmented reality contact l ...more
Creepy crawlers. I'd say I'm not an extremely girly-girl. But (much to my embarrassment) bugs still have the capacity to make me shriek. Solution? A new study suggests that augmented reality could be used to cure cockroach phobia. Via Neo-Academic: "...You sit at a desk, wea ...more
Another innovative use of augmented reality - we've seen transparent walls, t-shirts that play Rock, Paper, Scissors, an iPhone operated video game drone; and now, a tattoo that comes to life. Just tattoo a simple "barcode", point a webcam at it, and a flying animated dragon w ...more
What if everything in life was controlled by augmented reality? Keiichi Matsuda imagines: "The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital i ...more
Check this out! It is a music synthesizer that you can create sounds & music with just your webcam. You can also print out some 'Markers' to create even more unique sound. It is interesting that a gum product is creating music mixing software & Augmented Reality toys... Go to ...more
This augmented reality tattoo can be read by the new Nintendo 3DS. It's pretty awesome! Via Gizmodo.
Here is a good talk about some of the possibilities of Augmented Reality. For more information visit http://.www.hiddenltd.com
Here is a little fun someone had with the new 3ds & the augmented reality cards.
Designer Mike Clare (of my own alma mater, RISD) has extended the augmented reality mania (1, 2, 3) to baked goods. Thanks to the crowd and Josh Delcore at AR World for the find. Here's how it works, via Design Boom: "The cookies are made with standard dough in two colours ma ...more
Very slick and nicely done.
Now you can play by yourself!
Some great work coming from Qualcomm's AR Developer Challenge 2010!!! I hope they make these available on iPhone and Android devices soon.
Here are the instruction on how to download and get started: http://www.usatoday.com/marketing/brand_mkt/landing/junaio/index.html This is a pretty cool app for the android. It is actually a panoramic view of the Super Bowl stadium & a few special rooms (ie locker rooms...). ...more
Recipe is available. I didn't really get it until a commenter explained: "the orientation of the cookie (apart from distance-to-camera which is only relative) can be easily determined from the marking, which lets one match up graphics to it". Via BoingBoing.
Layar is cutting edge AR technology for the mobile phone. Currently for the Android devices and the iPhone 3GS. http://www.layar.com/
Market Reality : Augmented & Virtual Reality Represent Leading Growth Segment in Entertainment & Media
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the grow ...more
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application. Elsewhere in the augmented reality space, Merge begins selling their augmented reality toy, ...more
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field alr ...more
This is one of my favorite (vaporware) videos on Augmented Reality! It shows the possibilities as well as the draw backs that it could have. Look for the 'Sims' like graphs showing that he has to 'Liquid Waste' to attend to, classic.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to l ...more
Market Reality : Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset maker ...more
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price ...more
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results. Survey Says Interest in Augmented R ...more
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet. However, a pair of reports today signal that investors should remain happy for the foreseeable future. Both repor ...more
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a compa ...more
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future ...more
News : Mozilla Wants to Make Firefox Reality Your Web Browser for Augmented & Virtual Reality Headsets
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences. In a blog post on Tuesda ...more
In this video, viewers learn how to create augmented reality applications, using Papervision 3D version 2.0. Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with virtual computer-generated imagery - ...more
Searching for some new new in Augmented Reality Apps I came across Augmented GeoTravel. I would have loved to have this app when I went to Europe. Being able to travel and hold up the camera & get more information on cool places I was seeing would have been awesome. It is like ...more
The yet-to-be released Augmented Reality Cinema app is sure to make avid movie fans across the world drool. The concept is genius and appears to be quite seamless as well: Simply install the app on your iPhone, take a stroll through your city (supported cities have not yet bee ...more
Augmented reality comes to the iPhone at least in the Yelp application. Check out this video iPhone tutorial and learn how to turn on this handy function. Now you can use Yelp on the go. Follow along with the steps and learn how to use the iPhone's Augemented Reality Yelp appl ...more
Augmented Steps This "haptic" floor can mimic the look and feel of sand. Credit: Yon Visell Researchers at McGill University in Montreal, Canada have developed floor tiles that can simulate the look, sound and feel of snow, grass or pebbles underfoot. Such a tool could perhap ...more
Here is a quick demo showing the potential of watching how-to's with Augmented Reality and a smart phone. I bet we will see much more of this when the smart phone is common place. One idea that would be cool, is to be able to point your cameras phone at a piece of equipment a ...more
Augmented Reality, or just AR, is a combination of graphics overlaid onto the real world. Think of it as a cross between Virtual Reality (VR) and Real Reality (RR). Some good examples are Esquire's AR issue, eLearning video & GE's AR. AR is still in early phases of developmen ...more
The Nintendo 3DS comes with six AR cards that allow you to play the augmented reality games packaged with the device. Of course, if you were to lose the fragile paper cards or damage them in some way, you would be unable to continue playing them. It's easier and safer to carry ...more
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, f ...more
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality. A while back, we reported that Snapchat might have been quietly developing augmented reality glasses, as seen on the CEO while out and about. However, these glasses turn ...more
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the f ...more
News : Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more
News : PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines The company has been granted an augmented reality patent, w ...more
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more