Augmented Reality

Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh aw ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

Augmented/Views is a member contributed news spin site dedicated to news, happenings and discussion in the realm of Augmented Reality for Augmented Reality enthusiasts. Submit your own stories and save interesting stories to your personal profile. Join in, it's FREE!

This is some current research BMW is doing in the Augmented Reality field. Imagine that, without much training, you could accomplish almost any task easily with this type of Augmented Reality. "I know kung fu" Neo - The Matrix

Remember, in the Terminator movies, when Arnold's field of vision is superimposed with all sorts of data? Sci-fi writer Vernor Vinge also described electronic contact lenses, technology that "projects" information right before the eyes. Introducing augmented reality contact l ...more

Creepy crawlers. I'd say I'm not an extremely girly-girl. But (much to my embarrassment) bugs still have the capacity to make me shriek. Solution? A new study suggests that augmented reality could be used to cure cockroach phobia. Via Neo-Academic: "...You sit at a desk, wea ...more

What if everything in life was controlled by augmented reality? Keiichi Matsuda imagines: "The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital i ...more

Another innovative use of augmented reality - we've seen transparent walls, t-shirts that play Rock, Paper, Scissors, an iPhone operated video game drone; and now, a tattoo that comes to life. Just tattoo a simple "barcode", point a webcam at it, and a flying animated dragon w ...more

Check this out! It is a music synthesizer that you can create sounds & music with just your webcam. You can also print out some 'Markers' to create even more unique sound. It is interesting that a gum product is creating music mixing software & Augmented Reality toys... Go to ...more

This augmented reality tattoo can be read by the new Nintendo 3DS. It's pretty awesome! Via Gizmodo.

Here is a good talk about some of the possibilities of Augmented Reality. For more information visit http://.www.hiddenltd.com

Here is a little fun someone had with the new 3ds & the augmented reality cards.

Designer Mike Clare (of my own alma mater, RISD) has extended the augmented reality mania (1, 2, 3) to baked goods. Thanks to the crowd and Josh Delcore at AR World for the find. Here's how it works, via Design Boom: "The cookies are made with standard dough in two colours ma ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

Very slick and nicely done.

Now you can play by yourself!

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more

If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below… Meitu Launches Look ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality. A while back, we reported that Snapchat might have been quietly developing augmented reality glasses, as seen on the CEO while out and about. However, these glasses turn ...more

Some great work coming from Qualcomm's AR Developer Challenge 2010!!! I hope they make these available on iPhone and Android devices soon.

Here are the instruction on how to download and get started: http://www.usatoday.com/marketing/brand_mkt/landing/junaio/index.html This is a pretty cool app for the android. It is actually a panoramic view of the Super Bowl stadium & a few special rooms (ie locker rooms...). ...more

Recipe is available. I didn't really get it until a commenter explained: "the orientation of the cookie (apart from distance-to-camera which is only relative) can be easily determined from the marking, which lets one match up graphics to it". Via BoingBoing.

Layar is cutting edge AR technology for the mobile phone. Currently for the Android devices and the iPhone 3GS. http://www.layar.com/

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more

The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more

The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the f ...more

Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer. TechSee Secures $7.5 Million to F ...more

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more

The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application. Elsewhere in the augmented reality space, Merge begins selling their augmented reality toy, ...more

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a compa ...more

If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition. On Wednesday, at the Augmented World Expo (AWE) in Santa Clara, California, the 3D content provider unveiled ARsenal, an e-commerce software tool th ...more

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more

Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence. One new film wants to inspire the same fear over augmented reality. Don't Miss: Keanu Reeves Does AR Kung Fu in New Sci-Fi Fi ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new cam ...more

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more

With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines The company has been granted an augmented reality patent, w ...more

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to l ...more

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novic ...more

With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field alr ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available. The company recently added the "View in Room" augmented reality tool to its iOS app, enabling users to preview approximately 250 million images o ...more

Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based N ...more

While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings. Casanova has worked at Apple for about 30 years, most recently as the leader fo ...more

Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now ...more

Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the ...more

We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more

Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. Augmented Reality Digital Placement (ARDP) delivers content to smar ...more

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. To commemorate the 60th anniver ...more

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past. On Thursday, to recognize the 400 year anniversary of the first African slaves arriving in North America, U ...more

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. Available until April 10 in the 7-Eleven app for iOS and Android, the pai ...more

Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home. Now, it looks like checking luggage dimensions for carry-on eligibility is another volumetric problem inc ...more

It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially. Recently, two developers came up with some rather unique ways to apply AR to familiar mobile applic ...more