Augmented Reality

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public onc ...more

Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future. Dr. Katsunori Okajima, ...more

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognitio ...more

Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe. Apple fi ...more

While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality. Available in the NY Times mobile ...more

We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality. There is a chance you've heard the phrase thrown ar ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

Where To?, the well-known points of interest finder for iPhone, has been updated to a new version including an Augmented Reality view. Where To? 3D addresses several usability problems found in AR implementations currently on the market. In the blog post, the developer descri ...more

Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer. On Wednesday, noted TF Securities analyst Ming-Chi Kuo published a report that Apple's 2020 hardware lineup will include an iPad Pro w ...more

A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses. Called AR Poser, the prototype experience relies on image recognition to anchor ...more

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a ...more

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokespe ...more

To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel. The experience, initially launched via Snapcode on Aug. 8, begins in the front-fac ...more

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. After webbing up a web-based augmented reality experience to promote the theatrical release of Spider-man: Into the Spider-verse, So ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination. Along those lines, a new Microsoft HoloLens 2 promotional spot ...more

With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission. To remind us about just how monumental the first landing was, the John F. Kennedy Library Foundation h ...more

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion. On Wednesday, Moschino and H&M held a fashion show in New York City that, in addition to the traditional runway model vam ...more

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses sma ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom. But now, one of India's leading telecom companies has joined forces with a much lesse ...more

In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn. That's why ...more

When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro. At least that's our initial take after sampling the company's new AR app, called Bentley 10 ...more

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality. Available now in the App Store, AR Lyrics recognizes your music a la Shazam and displays the lyrics in your immediate su ...more

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyp ...more

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One. However, the company's path to success in the US may not be as smooth as it first seemed, as gaming giant Epic Games has lodged a ...more

Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs? Luckily, Microsoft has laid bare the full specifications for its next-generation headset. Let's dive in and s ...more

Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena. A $40 Bluetooth-connected, infrared sensor-equipped device called the Interceptor converts your standard iPhone or Android smartp ...more

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more

On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality. In a segment on the new HBO documentary news series from Axios, Cook invited two of the site's journal ...more

The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games. On Friday, a court issued a permanent injunction against Apple that now allows developers to direct customers to outside payment systems. • Don't Miss: Epic Ga ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist. Alas, many ca ...more

First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return. Don't Miss: Sn ...more

One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all? A new project from Google c ...more

While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality. A new app called A.R.tist, created by Nova Fleming, allows user ...more

This week, developer Niantic began rolling out a new feature called AR Mapping to Pokémon GO that has bigger implications on the realism of augmented reality in mobile gaming and beyond. AR Mapping is a Field Research task type that players unlock by spinning PokéStops that c ...more

In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage. Nevertheless, amid th ...more

Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing. And while it has been 50 years since man first visited the moon, no human has set foot on its surface since 197 ...more

Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities. Between AR Emojis, Bixby, and ARCore, the Galaxy S9 and S9+ offer more native AR software features than any other device. AR is s ...more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, ...more

The NFT space is moving so fast that if you're not already engaged, you've probably already missed several history-making events. One of those events happened this week with the sale of Mars House, a virtual home that sold for over $500,000, which is more than many real-world ...more

Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio. In short, Helio is how Magic Leap One users can browse the web in augmented reality, something we've seen ...more

Alongside the launch of Android 11, Google added a new feature to Live View, the augmented reality mode for walking navigation in Google Maps, that helps you find friends in AR. But even if you're not trying to meet up with somebody, you can easily access the AR mode and orien ...more

One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality. The Acute Art app's latest example of this comes from the likes of BMW and its stable of fine artists who have spent decade ...more

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls. In this tutorial, you'll learn how to make your augmented ...more

For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-si ...more

Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, f ...more

In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018. Alex Kipman, the Technical Fellow for new device categories for Microsoft's Windows and De ...more

With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet. However, a pair of reports today signal that investors should remain happy for the foreseeable future. Both repor ...more

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more

This is one of my favorite (vaporware) videos on Augmented Reality! It shows the possibilities as well as the draw backs that it could have. Look for the 'Sims' like graphs showing that he has to 'Liquid Waste' to attend to, classic.

The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncer ...more

A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the grow ...more

Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences. In a blog post on Tuesda ...more

Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap ...more

When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to gro ...more

Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun. Trying to sor ...more

In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR ...more