Augmented Reality

Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ... The patent application, which was filed by the company in 2015 and published on May 4, 2017, indicates that Snap, Inc. plans to ...more

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney s ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $ ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age? All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxe ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality. On Monday, concurrent with the kickoff its annual Adobe Max conference, Adobe's Project Aero officially graduated to public release, but Adobe a ...more

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year. Now, after Facebook added ModiFace to its AR platform earlier this year, online retail behemoth Amazon is following suit and ...more

Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers. With all 435 seats in the House of Representatives, 35 seats in the Senate, and 36 governor off ...more

Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion? After previously working together to create a web-based a ...more

Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features. On Tuesday, Facebook unleashed a cornucopia of new features and functionality for the video calling device, including new AR content for the St ...more

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer. According to a company spokesperson, Snapchat now offer ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News. A new update to the ABC News iOS app brings a blue-blooded augmented reality experi ...more

Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more

Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world. The latest effort in this area features blockchain startup WAX, ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA). Lockheed Martin, Caterpillar, and Procter & Gamble were credited with shaping the future of AR te ...more

Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, ...more

If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles. Capital One plans to shift its customers' preconceptions of AR in cars to the purc ...more

The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-game ...more

When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books. Not only did Facebook finally launch its AR-precursor smartglasses with Ray-Ban, it turns out tha ...more

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. This week, the publication ran an investigative story by reporter Brett Murphy that uncovered ...more

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020. The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal ...more

In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software. With the addition of a "Publish to Xtended Reality" feature in Soli ...more

After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age. On Thursday, app developer Within released "Willowcrest Manor," the sixth story for its Wonderscope mobile AR ap ...more

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. Included in an update ...more

Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip. Instead of hosting AI in the cloud, the Kirin 970 has an integrated neural network processing unit (NPU) for proces ...more

San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app. The LUNAR Pro has already surpassed its listed flexible goal of $36,000 on IndieGoGo. With two w ...more

Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star? London-based rapper Tino Kamal recently released a music video for his single "V.I.P." that features volumetric video filmed with Microsoft Mixed Reality Capture techn ...more

Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps. The latest Spectra ISP, which controls the speed at which the camera modu ...more

While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and it ...more

The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices. The Archer, P.I. app allows fans to sleuth alongside the alcoholic playboy spy-turned-pri ...more

A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2 ...more

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers. Meanwhile, Apple cont ...more

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses. There's just one problem: these smartglasses don't present any visual content whatsoever. The wearable is asso ...more

As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week. Enterprise augmented reality software and hardware makers were served notice by Microsoft when the company strengthened its own offerin ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top. One of the companies investing in AR, Qualcomm, announced its new chipset fo ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reali ...more

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets. How do you sell the devices? For Magic Leap, the answer may include physical ret ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did no ...more

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy. For product manufacturers, apps can be used to sell anything from drinks and chips (by way ...more

The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirag ...more

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue c ...more