Augmented Reality

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example. Google does have its own smartglasses in the wild, but it is squarely focu ...more

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it! ...more

They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures. One of Magic Leap's legal foes, Nreal, is already seeing brighter days, with Epic Games workin ...more

Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples. On the 5G front, Verizon's acquisition of Jaunt XR adds anothe ...more

Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor. On Monday, in a bid to facilitate further innovation and spread its physical footprint, Magic Leap revealed a new Center of Excellence in Lausanne, Sw ...more

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak. But Nreal wasn't the only company dealing with the virus, as some of ...more

The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to ...more

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly. Magic Leap is not ...more

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more

We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed realit ...more

If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99. Even better, Star Wars fans who order one today at standard shipping will likely receive t ...more

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup fin ...more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more

Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market. In the meantime, Microsoft has decided to introduce a new package called the HoloLens 2 Deve ...more

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel. Don't Miss: Mag ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now). Nearly two years after refocusing Glass on the business sector with its Enterprise Edition, on Monday, Google unveiled the sequel ...more

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks. Universal Studios is famous for attractions based around major pop culture hallmarks like Harry Potter, Jurassic Park, and Despicable Me. It was originally only 'Unive ...more

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sket ...more

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more

We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our ...more

We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months. However, these apps have largely been siloed to on ...more

The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup. While most of the augmented reality industry was knee-deep in technical discussions about the future AR and new product reveals, Ultrahaptics quietly acquired Leap Motion on ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater. The lens is simple yet effective. A white bar floats over the user's head, showing a rating of one through 1 ...more

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film). According to Danish new ...more

Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat! The new Lenses for cats and their humans reside in the carousel alongside all of ...more

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. Now, newly revealed images from the US Army show exactly how the HoloLens 2 is being used during training exercises as the militar ...more

Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year. So it makes sense that the company would add some new tools to Lens Studio as 2019 enters the home stretch ...more

The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. Don't Miss: Hands-On with the HoloLens 2, the New ...more

Most augmented reality experiences are purely visual, with spatial audio gaining in popularity to make visual experiences more realistic. However, leveraging the sense of touch may be the next frontier for AR experiences. This week, researchers at the School of Engineering an ...more

Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship. On Thursday, at the Augmented World Expo ...more

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment. This week, Spatial announced that its 3D remo ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can rep ...more

After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space. On Thursday, the AR smartglasses maker began taking pre-orders for the Nr ...more

After leveraging the well-known intellectual property of Rovio's Angry Birds for its first game for the Magic Leap One, Resolution Games is singing a new song with a familiar refrain for its next game for the augmented reality headset. On Thursday, the game developer unveiled ...more

Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung. However, Samsung is actually betting on a few different horses in this race. One of those recent be ...more

Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices. During ...more

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. On Thursday, BoxyCharm, a cosmetics subscription service, unveiled a partnership with app developer Lightricks that will bring cosme ...more

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year. On Tuesday, European Space Agency ast ...more

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Now, via augmented reality, we, too, can be Venom. Sony Pictures, in conjunction with the release of the film Venom, has publi ...more

ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal ma ...more

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. What is surprising is the type of sensor it is, and that plot twist raises the level of intrigue for Apple' ...more

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more

After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95 update (accompanied by SDK 0.21), Magic Leap introduced tracking for eight key poses from varying positions, as well ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad. A new app called Word Vomit 3D uses the speech recognition API of iOS to take in what the user says and regurgitate it into the rea ...more

360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffi ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software en ...more

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devic ...more

While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far mor ...more

For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers. Now, with Apple, Facebook, Snap, and even Pokémon GO maker Niantic working toward consumer ...more

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality. Snapchat has created an augmented reality version of the famed Big Ben tower clock building that enables Westminster residents and ...more

Building virtual portals are popular practice for developers to demonstrate the "wow" factor of augmented reality. Since the introduction of Apple ARKit, several demonstrations have shown how iPhones and iPad users will have access to their own alternate worlds when iOS 11 ar ...more