Augmented Reality

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan. Video: ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth. Stepping aside as CEO, company founder Brian Mullins will continue to serve in an advisory capacity and as a memb ...more

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more

One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit. A demo from Immersion VR simulates an invasion of the Cromulons (from episode five of the second season), or, to som ...more

Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today. Dubbed Frontline Creator, the tool consists of a web-based graphical editor that gives ...more

At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered. Back in January, Epic Games filed a legal action to stop Nreal fro ...more

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices. The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the ent ...more

Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient dur ...more

Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virt ...more

The impact of the COVID-19 pandemic caused by the novel coronavirus has practically guaranteed that the virus, along with the phrases "social distancing" and "flattening the curve," will rank among the top search terms of 2020. USA Today combined the phrases in its latest augm ...more

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but w ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking. The tracking solutions provider announced today that they have developed an inside-out positional t ...more

Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform. With Harry Potter and the Cursed Child returning to Broadway this f ...more

Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses. Now, an analyst with a proven track record pr ...more

As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities. Among the latest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal ...more

It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult. But rest assured, Perfect Corp's makeup try-on app YouCam has published a new face filter that it crowns the "spookiest, most glam and ghoulish" of all the makeup ...more

Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes. On Tuesday, the company revealed that it plans to bring support for heart rate monitors from Polar to its AR wearable, en ...more

With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder. On Tuesday, the social media giant took the opportunity to fulfill its promise from this year's F8 developers conference, as Spar ...more

It's been almost two years since Apple added the TrueDepth depth-sensing camera of the iPhone X for Face ID and Animojis, but now Google is ready to upgrade the front-facing camera on its Pixel series. On Monday, Google posted a preview of some of the new features coming to t ...more

With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future. On W ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit. At the Cannes Lions International Festival of Creativity 2019, Unity unveiled Responsive AR, a new ...more

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform. On Thursday, Blippar revealed that an update of its Blippbuilder AR platf ...more

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one. At the start of the show, the company was meant to show off the capabilities of the HoloLens 2 by highlighting a look at the historic Apo ...more

It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures. That's because GV, along with Lux Capital, led a $28 million fu ...more

Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding ...more

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app. The ...more

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today. On Thursday, the company launched its True AR SDK beta, which is designed to enable develop ...more

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6. The first improvement comes in the form of improved lighting in Sceneform, Google's 3D rendering library for Javascrip ...more

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest. Microsoft CEO Satya Nadella told the Nikkei Asian Review that Toyota is now ...more

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year. Available now for iOS and Android using their respective AR toolkits, Thyng enables user ...more

In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation. Both ARKit and ARCore can recognize horizontal and vertical surfaces in their current versions, but ...more

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones. Made for the Moverio BT-300 Drone Edition, the app lets pilots view their drones ...more

Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work. The version of the Project North Star h ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming. This week, the newspaper published an AR ...more

Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser. On Thursday, Snap released a new web-based tool called Create Your Own that lets anyone crea ...more

Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today. Realmax claims 100.8 degrees FoV, surpassing Dreamworld's Dream Glass headset at 100 ...more

Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit. Halfbrick Studios, maker of the hit ...more

Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana. As Techcrunch reported on Tuesday, Nov. 21, Apple paid a ...more

A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi. Between Sept. 1 and 3, participants are tasked with finding Find the Force ...more

CyberTimez and the Wounded Warrior Program, using the Vuzix M300 monocular smartglasses, are teaming up to help supply veterans with little to no sight. The overarching goal here is helping these injured service members to find a new level of independence in a sight driven wor ...more

Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales. Positional accuracy has significant implications for location-based augmented reality experiences. With less ma ...more

Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit. Now it seems they are already ...more

Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an ima ...more

Microsoft dropped a couple of huge bombs at their Windows 10 event Wednesday afternoon. Free operating systems and holographic glasses? This must be a Sci-Fi novel or a Hollywood blockbuster, because it reeks of fiction. As it turns out, we are indeed living in a world where ...more

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more

Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available. Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entertainment and content creati ...more

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV ...more

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Ha ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks ...more

Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween. Launched Monday on the App Store and the Google Play Store, Ghostbusters World shares its perfect timing with ...more

Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for ...more