Augmented Reality

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were ...more

Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extende ...more

It's safe to say that mobile developers are excited about the prospects of Apple's ARKit, with demos popping up seemingly on the hour on YouTube, Twitter, etc. Now, developers are starting to preview actual products. One of them, Directive Games based in Shanghai, China, has ...more

Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads. Generally, wi ...more

Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine. The company is looking to dominate the 'new' reality market, no doubt ...more

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses. Now, North's Focals may be about to have even more in common with Vaunt, as the startup has a ...more

Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet. This spring, just in time for Avengers: Infinity War, the latest installment of Marvel's cinema ...more

Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers. Japanese dev ...more

Self-driving vehicles may be the apex of safe driving, taking human error out of the equation. Until then, augmented reality can help reduce accidents by improving driver awareness. This week, Mitsubishi Electric Corporation introduced its EMIRAI 4 concept car, which uses aug ...more

The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world. One company, Greta & Starks, is on the verge of launching an augmented reality headset called Starts AR that displays film subtitles for the dea ...more

Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace. The announcement video shows off the HoloLens workf ...more

Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. Clues found in the code for the next major version of Apple's mobile operating system point to an app with the codena ...more

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Ang ...more

There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home. Through the Google Arts & Gallery app for iOS and Android ...more

Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat. Snapchat users can step through a Portal Lens and preview the VR experience created by Intel and VR ...more

What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset? Last week, Meta Company shared a delightful video of its employees unwrapping virtual Secret Santa gifts through the Meta 2. Gifts included a UFO beaming up dreidels, ...more

The future is here with a new demo made with Apple's ARKit and LeapMotion. Typically, since ARKit works through your iPhone, in order to move augmented reality objects that are appearing on your screen, you have to drag them with your finger. However, developer Arthur Schille ...more

Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means th ...more

Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an ...more

The initiative known as Project Aria has been the focus of curiosity around Facebook's augmented reality plans ever since Mark Zuckerberg revealed the device around this time last year. Now more details about the device have emerged to flesh out more about how it works. • Do ...more

Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the c ...more

For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text. Hold our beers, say AI researchers at Facebook, who have now developed computer v ...more

One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again. The combatants? Unreal Engine maker Epic Games versus the Chinese startup known as Nreal (aka Shenzhen Tairuo, formerly known as Hangzhou Tair ...more

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition. And while USA Today is prolific publisher of AR news content through its own app, thi ...more

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone. On Wednesday, Atlantic Prod ...more

The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service. Now, in response to this general shift, smartglasses maker Epson and remote assistance platf ...more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

One of China's largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021. The reveal was part of the company's annual Oppo Inno Day, where various forward-looking tech initiatives are put on display. But un ...more

While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training. Los Angeles-based ...more

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience ...more

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms. This week, at the Cannes Lions International Festival of Creativity (basi ...more

The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect. "Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy" is a new exhibit at the Petersen Automotiv ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can. After four films, the dystopian horror The Purge is jumping to the small screen on USA Networks as a television se ...more

If you've gone anywhere near a television in the US in the last 48 hours, you've probably seen some of the reports of Hurricane Florence and its devastating wind and rain making its way toward the Carolina coast. But if you're not a weather nerd, with your eyes locked on The ...more

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more

Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality. Developed under the working title Meet the Voxels, the series will be one of the first animated shows developed completely within a gaming ...more

In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios. "The team at Square Slice Studios has a reputation for forward thinking and inn ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim. Created by New York-based filmmaker Gabe Jacobs, the short experience is designed to be viewed via Snapchat a ...more

Space might be the final frontier, but NASA is making a detour into augmented reality first. The Spacecraft AR app, developed by NASA's Jet Propulsion Laboratory (JPL) in collaboration with Google, debuted exclusively for Android this week (an iOS version is also in the works ...more

The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video. In a recent blog post, Google researchers demonstrated how a neural network is able to separ ...more

It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens. There's also a certain irony that the AR experience, which includes narration from Gat ...more

Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented ...more

Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis. The experiment is influenced by death masks, sculptures cast from people's faces that, in some culture ...more

It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.) But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app ...more

Lenovo has been no stranger augmented reality, both in products for consumers and services for developers. At IFA 2017 in Berlin, after taking the wraps off of their AR headset and controllers for the Star Wars: Jedi Challenges AR game, the company introduced the latest smart ...more

Augmented reality dogs have been a big hit with developers using Apple's ARKit. RoVR hit YouTube a few days ago and people have been clamoring for it ever since. Not to mention the Good Dogs Game created by the people behind the famous We Rate Dogs Twitter. It seems everyone ...more

The developers at Immersion VR are clearly fans of both Apple's ARKit and Rick & Morty, as the company has shared its second demo in as many weeks of the augmented reality platform that is influenced by the animated sci-fi series. This time, the payoff is huge. Immersion VR b ...more

There are some pretty incredible museum exhibits out there all over the world, but with a limited budget and travel options, it's hard to hit all of the museums we might want to. Luckily, there is Apple's ARKit. We've already seen some of how ARKit is changing the game in the ...more

Furniture arranging apps have been rolling out on different platforms for a while now thanks, in no small part, to augmented reality. However, people have been waiting to see what the first room arranging app was going to be with Apple's ARKit. Most of the signs pointed to it ...more

Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers. The free app — available for both iPhone and Android — generally works sans AR by allowing users to shop for popular N ...more

Lowe's Home Improvement laid another brick in their augmented reality foundation with today's announcement of a new app for Tango-enabled smartphones. The Lowe's Vision: In-Store Navigation app does just what it says in the title. On compatible phones, which include the Lenov ...more

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. ...more

When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog. By hovering their smartphones over the catalog's pages, prospective students are able to view ...more

Legacy Games, developer of mobile games for children, has just updated Crayola Color Blaster, an augmented reality Android adventure for Google Tango devices, with new content. "Paint My Dragon," a new storyline available as an in-app purchase ($2.99), brings dragons, ogres, ...more

We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide. Don't Miss: Po ...more

We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba— ...more

Deaf people primarily communicate through sign language, so understanding spoken languages can prove challenging. To bridge that gap in communication, the HoloHear team built a mixed reality app at a Microsoft HoloLens Hackathon in San Fransisco that translates the spoken word ...more