Augmented Reality

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display. Taking viewers inside a virtual version of Hurricane Florence, guided by a host s ...more

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco. During one of the stage presentations, Twilio co-founder and CEO, Jeff Lawson, walked on staging wearing the Magic Leap One to introd ...more

Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game. For those of us who hate bugs, t ...more

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week. Unlike IKEA or Lowe's Home Improvement, Cambria and Markilux are hardly household names (no pun intended). Yet, with tools like ARKit and Google's ARCore, AR apps a ...more

One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting. In addition to Apple's AR team, assembled through acquisiti ...more

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy ...more

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform. D ...more

Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences). On Friday, Magic Leap continued that journey by holding a different kind of launch ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device. The limited release shades come Mineral (gold) and Carbon (black) and come packed with a number of features that are an upgr ...more

After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit. But this time around, the Apple smartglasses news comes from Appl ...more

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way. The latest innovation from the Sesame Street Workshop is Sesame Street Yourself, a new iOS app that takes advantage of ...more

Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR. A well-known brand among IT and help desk technicians, TeamViewer is extending it ...more

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more

Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge. Comparatively, au ...more

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components. The Korean startup has just cl ...more

On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft. The ultimate destination for the acquisition is autonomous vehicles, with Blue Vision becoming Lyft's London office and jo ...more

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019. The announcement came onstage ...more

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without e ...more

The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design. On Friday, Magic Leap announced the acquisition of Computes, Inc., makers of a decentralized and distributed mesh computing platform. ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick. The cover is a collaboration between DC Comics and GQ Magazine France and is part of the magazine's new "ge ...more

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11. Among the apps built expressly for ARKit, San Francisco-based Sensor Tower ranks ...more

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York. After debuting a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat's new Landmarker technology to promote the forthcoming final se ...more

Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent. F ...more

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement. The iFalcon Face Control Mobile system pairs facial ...more

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more

When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality. In a preview of iOS 11.3 released on Wednesday, Apple unveiled details for iterative ...more

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic L ...more

Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode. Like other versions of AR mapping that we've seen bef ...more

Update: Twitter user Benjamin Geskin (@VenyaGeskin1), known for his iPhone renders, tweeted on Monday alleging that the leaks are fake: This is glass made by Shenzhen manufacturers of protective glass. Fake. Not real iPhone parts. (But look is close to reality) — @VenyaGesk ...more

If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year. Designer Sabinna Rachimova is known for her "see now, buy now" business model that allows clients to ...more

Google Glass is all about transforming the world around us with little to zero interaction from the wearer. Much of this is done using augmented reality—a live view of physical, real-world environments that are augmented by computer-generated input in the form of graphics, sig ...more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more

With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers. At last week's Unreal Engine Build: Detroit '19 event, Epic Games announced that it would supply Magic Lea ...more

In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences. Now, the company founded by former engineers from Facebook and Google is mak ...more

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now. Hard ...more

Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps. Don't Miss: Google ...more

Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily. This week, Amazon revealed that its AR and VR development platform now supports physically-based rendering (PBR), a ...more

In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker. Microsoft will provide 100,000 customized HoloLens units to the Army for its Integrated Visual Augment ...more

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world? That's exactly what's in play with a new Instagram filter that creates a kind of portal into an '80s-style light show anywhere you travel. ...more

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented real ...more

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, ...more

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices. Compatible with ARKit, ARCore, and other computer vision systems, YOUAR's UberCV system uses comput ...more

Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter. The ne ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start. On Tuesday, in place of an unveiling at Mobile ...more

In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit th ...more

At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps. Google's vice president of product for AR, VR, and vision-based products, Aparna Chennapragada, p ...more

Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sun ...more

Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backer ...more

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion. In an order issued on Monday, the FCC granted Google permission to run its Project Soli, a sensor that can de ...more

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand ...more

Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app. Announced at the Augmented World Expo (AWE) in Santa Clara on Thursday, the merged app brings together Remote ...more