Augmented Reality

While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000. To give customers another option to work wi ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers. On traditional desktop PCs and mobile browsers, Article can e ...more

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst. A new app called Janus Health AR uses the camera of a tablet to capture a patient's sm ...more

In a highly exciting but ultimately disappointing turn of events, Google released the ARCore Preview 2 today. While the new preview does bring with it new versions of the application programming interface (API) for the C language, pause and resume functionality, as well as inc ...more

It appears that the new AR app from LEGO is inching closer to release. LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more

When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?" For at least one app Tango app developer, ScapeHop, the answer is to move to ARCore, and don' ...more

Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder. Paired with AR smart glasses from Google or ...more

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group th ...more

Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home. How? It's possible now thanks to Meitu, a company that originally launche ...more

The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video. In the video, A ...more

Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its rea ...more

It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with thre ...more

Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army. Natick, Massachusetts is home to the Natick Soldier Research, Development, and Engineering Center (NSRDEC), who ...more

It seems to me you can't swing a dead cat near an augmented reality developer without hearing the word Vuforia escape their lips. PTC's software solution has become the go-to for most developers in the mobile AR space, and since they recently added full support for the HoloLen ...more

DAQRI, a company mostly known for its odd but fun-looking industrial Smart Helmet, unveiled their new Smart Glasses product at CES 2017. Their smartglasses look like a strange attempt to answer the Microsoft HoloLens, and the price tag of $4,995 for the developer's edition rei ...more

Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the ga ...more

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapc ...more

For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo. The game remixes TikTok's video creation and curation features with a music busin ...more

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the might ...more

The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat. One reason for this is Snap's steady and frequent iteration of ...more

The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools. Hints that the company is engaged in the effort first surfaced about a week ago. The new platform is called TikTok Effect ...more

The team at NASA is in full mission preparation mode as they prepare to send a new team to the moon for the first time in decades via the Artemis program in 2024. But one of the key points of interest in that upcoming mission is the fact that NASA will also be sending the fir ...more

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote th ...more

The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings. • Don't Miss: T ...more

After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute to future augmented reality hardware innovations. On Monday, Apple announced a $45 million award from its ...more

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys. Now, indie developer Lucas Rizzotto has taken the concept of the theremin and translate ...more

San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform. For its next trick, ScopeAR has packaged its platform int ...more

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers. A ...more

High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactio ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain. Earlier this month, a generally-reliable analyst has predicted that an AR device from Apple would ...more

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. Now, it's 2021, and AppleTags are nowhere to be found. But Samsung has leapfrogged ...more

The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year. But what will that ...more

Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving. On Sunday, a day ahead of the opening of the virtual Consumer Elect ...more

For the most part, new features for Google Maps, such as Live View augmented reality walking navigation, come to Android first. One exception is changing your vehicle icon in driving navigation, which is now coming to Android after debuting on iPhones and iPads. On both vers ...more

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. These ...more

NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augm ...more

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed ...more

Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device. Check out the features in this video from Lenovo: V ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet. So it's either unfortunate timi ...more

The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras. The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid. Inbar & Emr ...more

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases. The latest medical app for the Magic Leap One, the CHARM (sh ...more

When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag tha ...more

While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity. Recent court filings show that Meta Company has reached a s ...more

Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit. Starting Wednesday, interested parties can order the DreamGlass AR headset from ...more

The future for the Meta 2 augmented reality headset will have to wait. While shipments were supposedly on their way out back in June, Meta revealed today that they need a bit more time to provide the best possible experience—and that's really for the best. Meta CEO Meron Gribe ...more

The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge. On Tuesday, the Brooklyn, New York, and Hong Kong-based startup unveiled the latest in its product line, ...more

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. The barrage of AR camera effects come courtesy of L ...more

The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility. While previous generations of Moverio smartglasses have been tethered to Android-based controllers, the Moverio BT-35E ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you. Horror games have changed drastically over the years to make you feel like you're in the story. Video horror gam ...more

Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers. The "Leaked" HoloLens In a video published ...more

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition. The patent (US 9,824,495) covers a syst ...more

The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more

After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable. This week, during a private event at Art Basel Miami Beach 2019, Snapchat's parent company pulled the curtain up on its limited-edition Spectacles ...more