Augmented Reality

With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one. This week, Microsoft uploaded a series of tutorial videos to its YouTube channel for Dynamics 365 Guides, an enterprise AR app th ...more

While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well. Cue BadVR, a Los Angeles-based startup that was recently highlighted as one of ...more

Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. On Thursday, Magic Leap has opened up Magic Leap World for developers to publish concepts, which as defined by Magic Leap, are "free apps with limited f ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera. During its now-annual consumer hardware launch event, Google unveiled its rebrand of ARCore showcase AR Stickers, now known as Playgro ...more

Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's vid ...more

China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others withi ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game "Tag", except the stakes are much, much higher. Skyrocket Toys are known for selling drones and other gadgets that have previously utilized AR/VR. This includes products such as Meb ...more

Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognitio ...more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more

Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering. Two of those releases come from VR giant HTC Vive, ...more

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform. On Tuesday, along with closing its seed funding round, the company unveiled its Sur ...more

The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level. Here's how they did it: The actors move on stage, sans makeup, while the AR light follows ...more

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play. So, for the second straight year, Niantic will encourage Pokémon GO to assist ...more

Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the crav ...more

As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12. In addition to persistent and shared experiences, ARKit 2.0 will bring improved face tracking, more re ...more

During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps. Introduced at last year's edition of the conference, Google Lens launched as a ...more

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects. The Game Developers Conference, which is holding its annual event in March in San Francisco, recently surveyed about ...more

Lidar, a technology first used by meteorologists and aerospace engineers and then adopted in self-driving vehicles, has slowly crept into consumer electronics over the last five years. If you have a Pro model iPhone or iPad, there's a good chance it has a lidar sensor, and you ...more

The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers. However, ...more

Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic. After the well-publicized move of making Google Meet free for all ca ...more

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and ...more

Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis. Next to Facebook's annual Oculus Connect event, the F8 developer conference is the biggest and best event to find out about augmented ...more

If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again. Apple, the maker of the best selling augmented reality hardware on the market, the iPhone, has just revealed that the coronavirus will ...more

After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets. Hilco Streambank, who also administered the patent sale of former smartglasses maker Osterholt Design Group (ODG), and Rock Cre ...more

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality. Marina Abramovic is using volumetric capture technology, along with the Magic Leap O ...more

Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers. Automaker Mitsubishi is ready to put those dangers in the foreground with augmented reality warnings on a heads-up-di ...more

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap's legal team attempted to contact Nreal and its founder, Chi Xu, with little success. But that all changed a few weeks ago. Don't Miss: Magic ...more

Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday. But the company did continue to move in the direction of AR wearables. Here's how... Don't Miss: Here's What You Need to Run ARKit 3 ...more

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty. An update to Lens Studio arriving Tuesday adds the Statue of Liberty and ...more

The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands. That appears to be the strategy with the latest release from startup DreamWorld AR and its most recent device — the DreamGlass Air. Don't Miss: DreamGl ...more

Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One. Back in November 2018, Magic Leap sought to bolster its AR ecosystem by launching the Independent Crea ...more

Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand. As we reported months ago, a new owner, called Meta View, is in control of Meta's assets, but now the new group is ...more

The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award. Along with those promotions, we're also getting new looks at some of the films. The most notable new perspectiv ...more

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabook ...more

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to the public, and we got a sneak peek at how it works just b ...more

The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate. During the waning days of January, the US District Court of Delaware finally weighed in with an update in the patent infringement case against ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version. Noah Zerkin, a research and development project ...more

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference. Vuzix has announced that its Blade dev ...more

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books. On Monday, Blippar confirmed via a blog post that it has entered administration, the UK equivalent of bankruptcy in the US. The announcement c ...more

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face. On Friday ...more

On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other ...more

While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look. On Wednesday, the company unveiled two new styles, Nico and Veronica, that expand its Spectacle ...more

If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products r ...more

Google's ARCore has expanded its support to include the Galaxy S9 and S9+, which means you get access to all the cool new apps that can sense the world around them. But one of ARCore's coolest uses so far is still Pixel-exclusive: AR stickers built right into the Google Camera ...more

Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated. The managing partner at Loup Ventures published a report on Thursday regarding Apple's new product cate ...more

Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight. Alyssa Baxter, a student at Portage Area Junior-Senior High School in Pennsylvania, was born ...more

Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism. Enter Brain Power, a company that has combined neuroscience and aug ...more

Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth. Thanks to Paul Boris, the chief operating officer at Vuzix, you can now get a brief ...more

Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app. The company's new app, AR City, gives users overlay directions for walking routes as well as points of interest. The app is available vi ...more

A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users ...more

Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true. These devices are made possible by WaveOptics, whose full-color waveguide displays are capable of a 40-d ...more

Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app. With ePlay GO, the company is borrowing a few pages out of Pokémon Go's playbook, with players finding virtual avatars of at ...more