Augmented Reality

At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as ...more

Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers. The company announced today that it has secured Series B funding from Boeing, throug ...more

Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, loca ...more

In the world of analog synthesizers, hitting a key, twisting a knob, or sliding a fader makes a beautiful musical (or not so musical) sound and can be an amazing and downright satisfying experience. Now it's about to get even more satisfying, if you add Microsoft's HoloLens in ...more

Pokémon GO, the biggest augmented reality sensation ever, broke app store records this opening weekend. But it also did something even more important: it gamified physical activity. You've probably heard that sitting will practically kill you, and that you need to avoid a sed ...more

Are there any benefits to watching a movie in a holographic mixed reality headset, or should you just stick with your TV? It's not as cut and dried as you might think. While TVs have some advantages, so does the virtual screen of a Microsoft HoloLens. As augmented reality tec ...more

Point-and-shoot cameras are practically extinct these days now that every new phone on the planet has a camera built right in. This makes the smartphone market highly competitive, because the camera specs and features are a big selling point. Your Samsung Galaxy S3 actually h ...more

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more

Just hours after an early leak via Twitter, Facebook and Ray-Ban have officially released their new wearable collaboration. As we surmised, based on the leaked packaging, the device is called Stories. • Don't Miss: Facebook Ray-Ban Smartglasses Leak Reveals Fashionable Devic ...more

In our review of Amazon's non-augmented reality Echo Frames smartglasses, we made the case for audio virtual assistants being the linchpin for AR wearables. Given that premise, it's now vital to pay attention to developments in the spatial audio space, the latest of which com ...more

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat's popular AR Lenses to many users of its Viber messaging a ...more

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans. While ESPN carried the traditional broadcast of the game, ESPN2 delivered a spe ...more

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA's latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian C ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and ...more

Apple's latest mobile operating system for iPhones, iOS 12, was released to everyone Monday, Sept. 17, and it's the same exact build that developers and public beta testers received as the "golden master" on Sept. 12, the day of Apple's 2018 special event. Install it to start ...more

In these times of social distancing, video calling is becoming the technological substitute for face-to-face connections. For those who carry an iPhone, the art of video calling defaults to FaceTime, the native app on iOS that is exclusive to Apple devices. But what do you do ...more

This project has been posted on Vimeo for the past two years, and somehow has just entered my radar now. Get this: A robot is manned by a Madagascan hissing cockroach. Each movement the roach makes (perched atop a trackball type ping-pong ball) controls the movement of the rob ...more

Julia Gnuse of California has been officially named the most tattooed woman in the world by the Guiness Book of World Records. Gnuse began her tattoo compulsion when she was first diagnosed with porphyria,a disease that causes the skin to blister when exposed to sunlight. When ...more

Want a tattoo that's daytime work-safe (invisible), but nighttime party-friendly (UV blacklight)? At first sight it may be hard to believe these tattoos are real, but in fact, they are. UV light tattoos are the perfect way to hide it from mom. The tattoos can be completely in ...more

Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on w ...more

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be. We spoke to Ryan Pampli ...more

While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools. On the other ...more

If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN. If you're looking for the race to be the "Cardboard for AR," you might need to tune-in to ESPN2. There, you would learn that Mira ...more

Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019. Much of the environment, characters, and peripherals can be recreated through construction, costumes, ...more

Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there. This year's AWE USA will ...more

Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs. In a patent application surfaced last week by Patently Apple, we now see that Google ...more

The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole. First, we discovered that Magic Leap has pawned its patent portfolio as collateral in preparation for a Series E funding round. Second, word leake ...more

If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to pro ...more

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps. This week, North launched a new app that leverages the TrueDepth camera on the ...more

With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier. During the keyno ...more

Many developers, myself included, use Unity for 3D application development as well as making games. There are many that mistakenly believe Unity to be a game engine. And that, of course, is how it started. But we now live in a world where our applications have a new level of d ...more

While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps. The company already counts Ashley Furniture, Lowe's Home Improvement, and AZEK among the companies that ...more

Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform. Meanwhile, one of the companies appearing on stage during Microsoft's AR event where Mesh was unveiled, ...more

There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal. Meanwhile, Facebook is investing a sizable portion of it ...more

If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now. And that's the case with HoloLens 2, generally ...more

Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T. After accepting submissions through Oct. 26, Magic Leap held its fir ...more

The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various ...more

In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement. On Wednesday, Epson revealed the Moverio BT-30C, the company's first truly affordable smartg ...more

When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who d ...more

JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmissi ...more

In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works ...more

Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit. On Monday, Google unveiled its new Depth API for ARCore, an algorithm that ...more

Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform. Announced in June 2018, the Niantic Real World Platform would enable multiplayer experiences, pe ...more

Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers. And while Apple's ARKit and Google's ARCore use computer vision to guess the position of horizontal and vertical surfaces, Fa ...more

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps. Emerging from stealth mode on Tuesday, Illumix has closed a seed funding round of $8.6 mill ...more

Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL. Those who follow the game more closely realize that, despite their prom ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

During Huawei's P30 smartphone launch event on Tuesday, the China-based company unveiled a surprise addition to its line-up: smartglasses. The device is launching in partnership with South Korean fashion eyewear company Gentle Monster. Don't Miss: Snap Rolling Out New Specta ...more

The art of creating Snapchat Lenses is really only the beginning of the augmented reality experience on the social media platform. The real interactive fun begins when people begin to use the Lenses in deeply personal ways. One of those personal instances just became easier w ...more

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is S ...more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more

Just because 2020 has been rough for most of the planet, there's no reason you can't enjoy a bit of holiday cheer as you prepare to say goodbye to this year using the power of augmented reality. If you're living in an area that's warm, but you'd still like to experience "a wh ...more

Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers. That something, of course, is Baby Yoda...er, Grogu...from the Disney+ Star W ...more

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highl ...more

In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the s ...more

Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend. Nevertheless, the PGA is making it possible for golf fans to get closer to the action at the famous Florida course than those wh ...more