Augmented Reality

Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes. To sell prospective home buyers on the development before it is fully built, Republic Property Group is leaning on technology. A high-spee ...more

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented real ...more

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order. Available through the App Store and Google Play, the updated Domino's mobile app includes New Pizza Chef, an entert ...more

Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR), integrat ...more

Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime sc ...more

Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile ...more

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise. Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challenger ...more

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise. To promote the latest installment, Insidious: The Last Key, Sony Pictures has possessed the BeautyPlus (iOS | Android) and MakeupPlus (iO ...more

With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries. Another example of AR in t ...more

Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter. If the developer's name is unfamiliar, then perhaps Ingress, the company's first mobile game, which not only earned a ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price ...more

This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners w ...more

The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design. By comparing notes with the Rolling Stone article on Magic Leap with other reports on comparable milestones, we get a clearer picture of ...more

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. Now, after millions of people viewed the initial short film called "Sight," the directors, operating under the na ...more

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after App ...more

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real ...more

While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways. Until then, the same c ...more

While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together? That's the gist behind Tilt Five, an augmented reality headset that projects 3D content onto a game board. Players interact with the games via ...more

In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film. At the 2020 edition of South by Southwest (SXSW) Film Festival, kickin ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and gr ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe. During her presentation held in New Orleans in Nov. 2017, Nadine Hachach-Haram, surgeon and co-founder of Proximie, a ...more

Google I/O is right around the corner, and everyone's expecting new virtual and augmented reality news. Here's what to expect from this week's announcements. Google Cardboard Will Evolve into Android VR Given the power of upcoming virtual reality headsets like Facebook's Ocu ...more

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. Available in the Google Arts & Culture app for iOS and Android, "The Art of ...more

At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products. The Epson Moverio BT-350 augmented reality smartglasses are aimed to be shared among multiple users. It can p ...more

Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual r ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot. This time around, content creator Arno Partissimo has brewed up a version of the filter for Harry Potter fans via Spark AR, Facebook' ...more

While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non ...more

On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities. Visitors at Québec's Observ ...more

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restau ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations. The new Lens Explorer feature is denoted by a sm ...more

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealer ...more

It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015. But there's a plot twist — AR Minecraft may debut as a mobile app rather than as a HoloLens experience. On Monday, in conjunctio ...more

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Co ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off. That's because Verizon has now acquired the company for an undisclosed amount, per a brief announcement issued by Jaunt on Monday. Don't Miss: The Future of Au ...more

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscraper ...more

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well. Yet, here we are, with Gucci adding an augmented reality try-on camera tool to its iOS mobile app, available now via the App Store, fo ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man int ...more

The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged. Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowla ...more

Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology. Sitting for an ...more

With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too. The company has partnered with Meta Company to pair its ultrasound-based haptic feedback system with the Meta 2 augmented rea ...more

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to d ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to tu ...more

The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game. While the previous experiment was built for HoloLens, this time the developer, Abhishek Singh, has come up with an AR version of the class ...more

Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference ...more