Augmented Reality

Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands. After previewing a proof of concept of Pokémon GO running on HoloLens 2 earlie ...more

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man ga ...more

Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own ...more

The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram. This week, an auction will be held to sell off a unique 3D presentation, accompanie ...more

The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables. Yet it is Epson's experience with projection technology that has enabled the company to compete in the enterprise-grade smartglasses game, with its la ...more

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more

The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape. On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEMs (original equipment make ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality. And while AR isn't new to the music business, a new AR experience from ...more

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand's latest effort leverages an AR exper ...more

Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers. In its quest to make augmented reality development easier, Unity has l ...more

I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience. Fans with a similar mindset, ...more

The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag ...more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don' ...more

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. The first rumbling of trouble came back ...more

When watching stories in your Instagram feed, there's a high probability that you'll come across an AR filter that you'll want to try out for yourself. A quick browse and search in the Effect Gallery will bring up nothing in most cases. But all of that unproductive work isn't ...more

You get a snap from a friend, per usual, but what's this? The lens they're using is actually really cool. Of course, you want to try it out for yourself, but don't bother searching Snapchat's enormous library of lenses to find the AR effect. Instead, there's a simple way to in ...more

Despite some of the biggest players in tech still lagging in terms of offering smartglasses options, there are nevertheless a number of smartglasses makers, including North and Vuzix, with consumer-grade smartglasses on the market right now. Startup Form now joins the ranks o ...more

The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event. But that's exactly what the South Korean company did late Monday when it unveiled a proto ...more

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit ...more

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. And while Disney wasn't able to get Baby Yoda toys to fans in time for the gift-giving season, there's still at least one way to interact with the adorable youn ...more

The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives. Now appearing in the Magic Leap "Concepts" section of the app store is an experience called Music Box that brings an immersive caroler to anyone using the aug ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release. The artist's latest album, called I Wanna Thank Me, is his 20th since starting with Death Row Records so many years ag ...more

We know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite the trickle of news about the device, we still don't know when. Now, a new set of documents on the Federal Communications Commission website confirms we probably won't have TOO much long ...more

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison a ...more

After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses. As part of its "Dads and Grads Summer Spree" promotion, Vuzix is reducing the price of its consumer-grade smartglasses by 30% to $699, ...more

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and ...more

It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing w ...more

We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal. Microsoft has posted the live streaming video link for the event, which will be on February 24, a day when many expect the company ...more

The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public. Google recently granted the Wall Street Journal (paywall) a sneak peek at the navigation mode via a preview build, and the newspaper published its ...more

If there was a version of the Doomsday Clock for counting down the release of Microsoft's HoloLens 2, then the caretakers of that imaginary clock would move the minute hand to "one minute to midnight." On Monday, Alex Kipman, Microsoft's technical fellow in charge of the Holo ...more

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers' faces using the depth-sensing front-facing sensor on the original i ...more

While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year. Citing anonymous sources familiar with the company's p ...more

Last month, Leap Motion's vice president of design and global creative director, Keiichi Matsuda (a member of the NR30), suddenly left the company. Just days later, a story leaked that revealed that Leap Motion had twice failed to lock in a potential deal with Apple. Now, as ...more

For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops. On Friday, Snap introduced Snap Camera, an app for PC and Mac that gives users access ...more

Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others. But it might be a while before we see it in the App Store. According to a tweet from the co ...more

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October. I ...more

As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys. On Monday, Google updated its ARCore Supported Devices page to include the Samsung Galaxy Note 9 and Galaxy Tab S ...more

Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. ...more

With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms. Available in Lumin SDK 0.16.0, the Lumin Runtime is the environment within the Lu ...more

Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish. Wanna Nails (available on both iOS and Android) lets you try on nail p ...more

The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the ...more

Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way in ...more

Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them. Available now in via Facebook on iOS and Android, the Avengers: Infinity War A ...more

One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more

Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nominati ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera. Created by Tokyo-based ViRD Inc., the Puppemoji app allows you to transcend the confines of Apple's Animoji characters and reco ...more

If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use. Apps supporting the toolkit ...more

Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company. Citing unnamed sources, The Verge reported on Saturday that Avegant reduced its staff last month to 20 employees, m ...more

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform. AR experiences for the movies Ready ...more

A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view. The app, called TheParallaxView, uses the TrueDepth camera on the iPhone X to track the user's head movements and generates images ...more

A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets. The expansion itself isn't a surprise with regard to the S8+ and N ...more

While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion. Operat ...more

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendar ...more

Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive. The app, called Augmentor, provides troubleshooting guides to workers through the HoloLen ...more

Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome ...more