Augmented Reality

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth. Audi has just ...more

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday. Thr ...more

Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting. Okay, maybe that needs some context. When I was in kindergarten, I had my face painted as part of an arts and crafts day at school. When my dad saw the results, he ...more

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today. A r ...more

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). T ...more

Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas. Not to be confused with the Marvel Comics character of the same n ...more

If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper. On Wednesday, app developer 2020CV released InstaSaber on the iOS App Store. The ...more

The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media. In case you've been exiled on Dago ...more

On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens. Available for free on the Microsoft Store, Buggy Blasters is a real-time strategy game in which players place and navigate armies of virtual remote control cars. Using ...more

If you ever thought the Snorlax in Pokémon Go should be taller, and you have an iPhone compatible with ARKit, get ready to look up. Niantic has updated location-based AR game to support Apple's ARKit, making good on its promise over the summer to refresh the game. The company ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X f ...more

Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment. So imagine that you have a virtual porg placed on your living room floor. Based on the research ...more

To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday. The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users wi ...more

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (a ...more

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Me ...more

In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ...more

If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media's new augmented reality mobile app promotes the new series "Happy!" on the SYFY channel. The app brings to life the title charact ...more

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus. HoloPlayer One (see what they did there?), from Looking Glass Factory, consists of a light-field display, such as those rumored to appear in Magic Leap's devic ...more

Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron. Social and mobile gaming powerhouse Zynga has updated the iOS version of its popular racing game meets Fast & Furious simula ...more

After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17. Anchored by a $427 million main building that is often referred to as the "spaces ...more

While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience. The makeup giant just made its virtual try-on mirror, featuring 29 cu ...more

Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant. A new report reveals that Apple is already hard at work on a rear-facing 3D sensor for the iPhone that would vastly expand the iPhone's AR capabi ...more

Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content. Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snap ...more

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million ...more

The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded. The Philadelphia Eagles (iPhone | Android), the Houston Texans (iPhone | Android), and the Denver Broncos (iPhone | Android) are the latest teams to ...more

If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats. The Facebook app for iOS and Android, and its Messenger companion (also for iOS and Android), offer up mor ...more

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio ...more

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target's new See In Your Space Tool, shoppers can visualize more than 200 f ...more

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season. The Gallery 12 hosts interactive art pie ...more

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court. The setup is simple. Select your favorite team and then scan the g ...more

The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices. We have seen Unity step up with support for both platforms, with ARCore support arriving in their next r ...more

When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon. In the end, for that part of the game, AR wasn't really necessary for ...more

The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground. Army of Robots, available for $1.99 in the App Store for ARKit-compatible devices, gives us a tangible example on how the promise could ...more

As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a p ...more

The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day. For those who are ready to take the plunge into this new paradigm, standing desk vendor Varidesk has a mobile augment ...more

During Google Developer Days, taking place now at the ICE Congress Center in Krakow, Poland, an introductory session on ARCore provides some insights on how the platform operates. The presentation by Googler Tom Slater includes an overview on the three pillars by which ARCore ...more

Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered. Cable network AMC may have cracked Niantic's formula wi ...more

Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR. The forthcoming mobile game is reminiscent of turn-based role playing games like Magic, Hearthstone, and Yu-Gi-Oh, with missions and quest ...more

Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations. Finnish developer Lauri Rustanius shared a series of videos via Twitter for a game called Genereal World that i ...more

Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon. "That's not how it works! That's not how any of this works!" And a meme is born. Well, what if I told you there ...more

GE Aviation and their software partner Upskill are seeing success by giving their mechanics smart tools and smart glasses, the latter in the form of Google Glass. In a pilot program at their Cincinnati factory, GE Aviation gave a team of mechanics Google Glass Enterprise Edit ...more

3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at th ...more

You know the drill. It's time to d-d-d-duel! This time you're a part of the Shadow Games in a way you've never been before, thanks to Micorsoft's HoloLens. YouTube user MicrowaveSam posted a taste of what fans will one day be getting in terms of an augmented reality Yu-Gi-Oh ...more

If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their ...more

Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more

Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once view ...more

Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun. There are a ton of them too, ranging from filters, to AR masks, to reactions. Reactions can be found by clicking on the 'thumbs up' icon at t ...more

If you're not familiar with Bixby, I don't blame you. The Samsung assistant was released two months ago with the Galaxy S8 and S8 Plus. While users were excited about this Google Assistant-like feature, they were ultimately disappointed by the limited rollout of only some of B ...more

Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers. The M300 is targeted for business use-cases, particularly industrial, constr ...more

Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC. Blackley, best known for leading development of Microsoft ...more

Late last year, two surgeons from the Instituto de Ortopedia e Traumatologia de Jaraguá do Sul in Brazil started using a combination of 3D printing and the Microsoft HoloLens to help plan spinal surgeries. And now, with the rest of their team, they've successfully performed a ...more

In recent years, wave after wave of technological advancement has led us down roads that are beginning to look more and more like science fiction stories. In their efforts to bring us from science fiction to science fact, Microsoft Research showed us a new communication medium ...more

Visualization is one of the obvious commercial applications for technology such as Microsoft's HoloLens. The ability to see the assets of a project in different scales—from micro to larger-than-life—with a quick air tap will play a large part in the coming augmented reality re ...more

Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowh ...more

Since its purchase by Microsoft in 2014, Minecraft has regularly been pushed to new platforms such as Windows 10, Wii U, and Fire TV. In that spirit, Microsoft-owned Mojang has been developing virtual- and augmented-reality versions of the blocky sandbox game. Recently, Oculu ...more

Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in th ...more

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the ...more