Augmented Reality

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for ...more

Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation. We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each owning a distinctive look. ...more

In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices. Now, Google has partnered with Red Bull to launch an AR ...more

The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality. On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spec ...more

Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking ...more

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more

Apple added a great new feature to its Measure app in iOS 14, but it only works on the iPhone 12 Pro and 12 Pro Max models as of right now. If you have one of those models, you can now measure a person's height with accuracy within a few centimeters, whether they're standing o ...more

After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu. Now, Disney is back with a Snapchat Lens that takes its Hulu promot ...more

Google Maps Live View is already one of the more useful examples of augmented reality on smartphones that is available to the average consumer today. Leveraging Google's massive Street View library, Maps uses computer vision to identify your surroundings and then overlay virt ...more

The average iPhone user has between 60 to 90 applications installed. On one of my devices, I have over 600. With a ton of apps to sort through, it can sometimes be challenging to find the one you're looking for without having to use the Search tool (which is even better in iOS ...more

In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls! In this tutorial, you'll learn how to make your augmented reality app for iPads and i ...more

Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to ...more

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself! In this tutorial, you'll learn how to make your augmented reality app for ...more

Something that always brings a tear to my eye is uninspired Instagram stories. When you have a bunch of like-minded friends, you end up with like-minded stories. While it may seem difficult to stand out, stickers were designed so that you can differentiate yourself from other ...more

Whether you're a veteran augmented reality developer looking for a quick access point to add a new platform to your arsenal or just getting started with your first AR head-mounted display, get ready to start developing for the Meta 2. In this short breakdown, we'll use the Un ...more

As smartphones become more accessible, billions of people have come to depend on their features for daily life. One of the most important aspects these days is the camera. OEMs have been working for years to improve camera quality, and they seem to have finally figured it out ...more

Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) ...more

It would only make sense that Google is one of the most active app developers on the Android platform, particularly when you consider that they develop the platform itself. From my count, there are an astounding 117 unique apps that the search giant and its subsidiaries have p ...more

While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses. The company's latest missive on its AR wearables developm ...more

If you're not planning to upgrade to a new iPhone 13, the new version of the iPhone operating system will breathe some new life into your iOS device. Last year, the migration of widgets to the home screen stole the show for iOS 14. This time around, Apple has made some big ch ...more

So now that we know what the iPhone 13 and iPhone 13 Pro and their respective mini and Max versions are all about, you've probably made your decision on whether or not to upgrade (or swap over from Android) during this cycle. If you've been hesitating on pulling the trigger o ...more

Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator. Of Snapchat's more than 500 million creators (aka daily active users), about 40% interact with AR daily to capture content. Don't Mi ...more

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. After introducing new AR features for Sear ...more

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing. Last week, Campfire took advantage of these remote-centric times to introduce a new AR product to the market t ...more

Most of you probably hate ads on your smartphone, but they're a part of modern digital life. As long as apps like Instagram are free to use, then we'll need to pay by dealing with posts, videos, and pop-ups trying to sell us stuff. Well, not necessarily, so long as you're OK w ...more

The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more

February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love. After marking Black History Month and Valentine's Day in AR, you can also try out another ground-breaking filter from Snapchat's creative team and embody ...more

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing. The change now enables developers to submit AR effects once for publishing to bo ...more

The iPhone 12 Pro and 12 Pro Max have one huge thing that sets them apart from their iPhone 12 and 12 mini siblings: a lidar scanner. Thanks to this new technology, Measure, an Apple app that's just over two years old, has gotten even better. For ARKit-capable iPhone models, ...more

Deep fakes, the art of leveraging artificial intelligence to insert the likeness and/or voice of people into videos they don't otherwise appear in, typically focus on celebrity parodies or political subterfuge. Now, with the Reface app for iOS and Android, you can easily repl ...more

I've been steadily making my way through the series Hannibal, which arrived on Netflix in June. I've just now made it to the back half of the third season, which introduces us to a new villain who (spoiler alert) seeks to become the Great Red Dragon. So, imagine my delight up ...more

Google Photos is one of the most useful apps for storing, sorting, searching, and sharing all of the photos and videos you capture on your smartphone — but if you travel, it just got a lot more useful. After a recent redesign, Google has reorganized the app's existing feature ...more

A modern iPhone is capable of running sophisticated, exquisitely-rendered games that rival titles on current-generation consoles. However, there is some value in classic video game titles, whether you grew up playing games on the Atari 2600, Nintendo Entertainment System, and ...more

So far, iOS 13's major point updates have all been pretty exciting for iPhone. We've seen iOS 13.1, 13.2, and 13.3 come and go, offering more than 60 new features and changes combined to that very first version of iOS 13. While iOS 13.3.1 was a minor update, its successor, iOS ...more

If you made a resolution for 2020 to get healthier, it's essential to concentrate on your mental health just as much as you do on physical fitness. Running and exercising is great, but a sound mind is integral to a healthy and balanced life, and you can improve your emotional ...more

What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame? Google Glass has been almost permanently tagged with the "glasshole" moniker, ...more

Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the r ...more

Three new iPhones means you have to make a choice: Do you go with the smaller iPhone XS, the larger iPhone XS Max, or the cheaper iPhone XR? There's lots to like about each model, but if you want to make an informed decision, it's time to learn what each has to offer. Here's w ...more

Apple's next big developer event happened on June 4, and it was the first glimpse of iOS 12 that anyone's seen. While there were lots of rumored features to be unveiled at WWDC 2018, Apple concentrated mostly on squashing bugs and making iOS work as seamless as it did years ag ...more

While there aren't as many ways to customize your iPhone like there is on Android, there are still a lot of apps out there that can help streamline and enhance your experience beyond Apple's own default options — and we've hand-picked over 100 essentials. No matter if you've ...more

From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality. With interest in 3D graphics, Mahajan started his career working on game e ...more

A few months ago, iOS 12.1 came out with a handful of useful new features, and iOS 12.2 goes even further. While some of iOS 12.2's new features for iPhone are much welcomed, there are some that we'd be better without. Apple's iOS 12.2 started beta testing on Jan. 4, 2019, an ...more

UPDATE: Entries are now closed. Thank you for participating! Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the N ...more

After the dust settled from Apple's annual iPhone event, there's not a lot to get hyped up about the iPhone 13 lineup, particularly if you upgraded your smartphone last year. Sure, the iPhone 13, along with the premium Pro and Pro Max and the pint-sized Mini variants, get spe ...more

The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still qu ...more

It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or ...more

You don't have to be a frequent flyer to know how indispensable navigation apps have become. Many of us rely on these apps for traveling from state to state and getting around in foreign cities, but even more of us count on these apps to beat rush hour traffic and find the qui ...more

In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they rele ...more

The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more

Apple's successor to the iPhone X is a beautifully made smartphone with much of the same characteristics, including a 5.8-inch OLED screen, two storage choices, and Face ID. But many features set the iPhone XS apart from its predecessor, as well as the other 2018 lineup of iPh ...more

Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e. The Galaxy S9 didn't even hit shelves before fans were already musing about its followup. It's no secret Samsung's newest device, as impressive as it is, i ...more

It's that time of year again. No, not the holiday season … the "share your year in music listening" season. And no matter which music streaming service you use, there's a way to find and share (or not share) your activity from 2022. Since Spotify unveiled its Wrapped campaign ...more

The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment. And while the Facebook device isn't particularly groundbreaking in terms o ...more

Why are there no official Star Wars emoji in the Unicode Standard? We've got the "Vulcan Salute" from Star Trek, so where's the force choke hand gesture?! While you may never see Star Wars officially invade your emoji keyboard, there are ways to send Star Wars emoji and sticke ...more

For the past five years, Apple has been hosting live media events in September to reveal new Apple products and the stable release for its latest operating systems. This year is no different, and it has a Sept. 15 date, but it may not be the only event coming up before the end ...more

Mobile gaming has exploded in recent years, with experts predicting 2.4 billion global mobile players by the end of 2019. It already accounts for 47% of the worldwide gaming market, besting console and PC. No wonder we've seen the rise of gaming smartphones, a class of phones ...more

The new iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max are worth upgrading to, but if you want more advanced features, especially for the camera, you may want to take a closer look at the iPhone 16 Pro and iPhone 16 Pro Max. While all four 2024 iPhone models have the new Camera C ...more