Augmented Reality

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore. This week, Israel-based startup Moovit introduced a new AR navigation feature called Way Finder for its eponymous navigation app for public transit and ridesharing s ...more

The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. We're not sure where the idea for the new Posemoji app came from, but ...more

Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase. T ...more

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition. Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Falle ...more

Augmented reality (AR) holds much promise for how we'll interact with technology in the future, but we still have many hurdles to clear before that dream fully comes to fruition. Right now we're stuck with low-resolution headsets that cover only a small portion of our field o ...more

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world. A recent demo video shared on Twitter and YouTube shows the pair running around a park ...more

GO BANANAS in collaboration with Transhuman Collective presents Mumbai in spectacular Augmented Reality. The visitors at the MCHI Property Show 2013 had a blast while experiencing different elements of Mumbai in this surreal zone. They travelled inside future Mumbai, took bles ...more

Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation. Available now in Apple's App Store, the Vermeer Beta app displays a 3D map of the intended drone flight a ...more

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues. A new film called These Sleepless Nights, which debuted at the 76th Venice Intern ...more

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for ph ...more

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games? Exhibit A: Forensic Detective: Inside the Crime Scene, a new, iOS-only mobile game for iPhones and iPads, that will be availab ...more

For developers and makers getting started with augmented reality, Intel is lowering the barrier to entry for its RealSense line of sensors. On Tuesday, Intel revealed the RealSense SR305, a short-range depth sensor available for pre-order at just $79. Don't Miss: Mimesys Bri ...more

Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation. On Thursday, Mapbox announced a trio of new features for its Vision SDK, which will soon be available t ...more

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers. The first sponsored Snappables will be available to users Thursday in Snapchat. Candy Crush makers King ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS versio ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. The l ...more

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion? That's the question that Google's Notable Women project endeavors to explore with augmented reality. Using imag ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing. Now through May 3, the Jackson Pollock wing of the Museum of Mod ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that). But beyond watching Microsoft's deft HoloLens 2 stagecraft, and try ...more

Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture rec ...more

It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that does ...more

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales. It takes some real backbone to wear certain styles of hats in public, so it is fitting that Tenth Street Hats partnered with Vertebrae to i ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented ...more

While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the p ...more

If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you. KabaQ displays highly-realistic 3D models of menu items on the user's view of their table, allowing them to see various ...more

While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end. Following the fate of ODG and Meta Company, augmented reality hardware maker Daqri has apparently run out of r ...more

Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality. A new billboard in the famously tourist-clogged area is the framework for ...more

While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings. In addition to selling them tickets, StubHub wants to coach fans ...more

Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality. Scheduled for release in 2018, Bait! Under the Surface opens up fishing holes in a u ...more

You will soon be able to play an AR version of one of the most frustrating mobile games of all time, thanks to Apple's ARKit. We all remember the game "Flappy Bird." It took the nation by storm, making millions fast. People became addicted to trying to get that little bird to ...more

Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers. The deal makes Dell the first PC manufacturer to offer an AR headset from Meta. While Dell di ...more

Augmented reality has a variety of applications, but lately the face has been a major point of concentration for many companies. We're all pretty familiar with face swapping by now, but ModiFace employs similar technologies for more practical purposes. Don't Miss: Augmented R ...more

If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley. The latest would-be com ...more

Beer pong is a classic game created by college kids to drink and have a good time. However, the process of setting it up is messy and takes a while. Luckily, a demo has introduced an app coming soon where you can play an augmented reality version of beer pong using Apple's ARK ...more

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature ...more

The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don't Miss: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Realit ...more

Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well. On Wednesday, the speech-activated Lenses will begin appearing in the carousel and will continue to show up occasio ...more

In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users. On Friday, furniture retailer Houzz, an early adopter of ARKit, revealed details of a data breach that occurred in December 2018. ...more

If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, t ...more

On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions. More than a cleverly-constucted wordmark, the Smoke As ...more

The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public. As promised back in May, Microsoft has opened up its closed beta program f ...more

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel's AR E ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment. Instead of investing in new (and, at this point, relatively expensive) hardware, Danish software company Dalux is proposing t ...more

Thanks to Apple's ARKit, a new app will let iPhone users measure distances through the magic of augmented reality. OK, it's really NOT magic, but you can check out the app here in its current beta form. ARuler interprets how far away an object is from the phone and can incor ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. (It's only been 24 hours!) Second, before you start texting spoilers, you might want to adorn your praise o ...more

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invit ...more

A few months ago, a video went viral of a boy playing Super Mario Bros. in the middle of Central Park using augmented reality and the HoloLens. Since then, we've been clamoring to play the real-life version of the classic game. While the original creator has not specified any ...more

The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand h ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more