Augmented Reality

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots. Three of the company's new shows debuted Wednesday in the Stories section of the Snapchat app for iOS ...more

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Th ...more

I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year. There's still a lot of exploring to be done, but I wanted to take a moment to point out some of the coolest augmented reality-powered swag I've ever s ...more

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, whic ...more

Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy. A new Netflix film called Anon, starring Clive Owen and Amanda S ...more

After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous. That's right, the puzzle game is coming back to iPhones and iPads in Angry Birds: Isle of Pigs, leveraging the surfa ...more

Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter. ...more

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all. And while the concept of AR-powered cosmetics marketing isn't new, Coty's ver ...more

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again. Previously disclosed by Niantic CEO John Hanke in an interview, the Niantic Real World Platform for mobile apps enables ...more

While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology. During the climax of its presentation at this week's CES 2020 in Las Vegas, the automaker unveiled its BMW i In ...more

An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects. For the uninitiated, iFramed enables users to post sponsored content to various social media outlets. Users ...more

Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about whi ...more

The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventu ...more

Pokémon GO made waves as the first augmented reality game to gain popular adoption. In fact, it was so popular that it only took a few days to uncover some the benefits and serious issues with combining physical and digital worlds. The Good The game always aimed to get playe ...more

The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space. Facebook veteran Konstantinos "KP" Papamiltiadis, who spent nearly a decade a ...more

The world of augmented reality has seen a myriad of different products, from sensor-laden smartphones to robust holographic headsets, but Google Glass's failures nearly killed the middle ground. Based on our hands-on time with a prototype, LAFORGE Optical did what Google coul ...more

The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military. Now a new startup is leveraging that interest in a different way by harnessing AR technology to assist the US Air Force, ...more

Augmented Reality, or just AR, is a combination of graphics overlaid onto the real world. Think of it as a cross between Virtual Reality (VR) and Real Reality (RR). Some good examples are Esquire's AR issue, eLearning video & GE's AR. AR is still in early phases of developmen ...more

There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desk ...more

Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so. Amitabh Varshney, a computer science professor and director of the Augmentarium facility at the University of Maryland, along wit ...more

Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters. A new app called Puppetoon from indie developer Cu ...more

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. Don't Miss: Snapchat Is ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset. The partnership gives Dell an AR offering, alongside its bread and butter P ...more

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience. On Monday, to promote the release of Maleficent: Mistress of Evil, which debuts in US theaters on Friday, Disney released a v ...more

In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit. In this tutori ...more

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform. On Thursday, at the Augmented World Expo (AWE) in Santa Clara, California, the star ...more

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapc ...more

Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology. The "Amazon Real World Image Study" is a new, limited time pr ...more

In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others. The report was surfaced by MacRumors, which translated a MacGeneration post o ...more

After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation. According to results published earlier this month through Cornell University's arXiv service in a pap ...more

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in ...more

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users ...more

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year. "Bootstrapped from lau ...more

Snap Inc.'s dedication to augmented reality has expanded the world lenses in Snapchat to our own Bitmojis. While it's great to see our characters interacting with real environments, we haven't seen them connect to other Bitmoji in AR space. That all changes with "3D Friendmoji ...more

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recogniti ...more

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students. On Thursday, the medical software company unveiled AnatomyX, an enterprise-level augmented reality platform for the Hol ...more

In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets. Now, the motion sensor company is aiming to refine the open-s ...more

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays. Avegant's new funding come ...more

At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom. The company showcased a number of ARKit-enabled apps that promise to make learning more immersive. For example, the AR mo ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month's London Fashion Week, UK wireless company Three teamed up with designers ...more

It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes. On Wednesday, Fac ...more

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings. In AR, everythi ...more

We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and ...more

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop we ...more

The latest update to the Christie's app for iPhones and iPads extends its augmented reality capabilities to the famed private art collection of David and Peggy Rockefeller. The overall collection includes the works of Claude Monet, Pablo Picasso, Henri Matisse, Diego Rivera, ...more

We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing. Cornell information science doctoral student Huaishu Peng has developed an ...more

You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now. Despite the relative ubiquity, a new set of seasonal AR Lenses in Snapchat (iOS | Android) stand out, a ...more

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks. Therefore, it only makes sense to give the company's latest art-as-marketing ...more

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances. Smart AR Home, avai ...more

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. Cloud Anchors is the name Google's ne ...more

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer. Augmented reality hardware maker Ximmerse recently published a video introducing its Rhino X headset, teasing a variety of experiences ranging fr ...more

Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app. Now, Netherlands-based startup Zoi Meet is promising to deliver just that with a new app ...more