On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app (iOS and Android), displaying the famou ...more
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries. Augmented reality is having a similar moment right now, with Google's Arts & Culture department publish ...more
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, fro ...more
Famed musician and composer Brian Eno is giving the air guitar and drumming crowd the means to make music from their gesturing through the Microsoft HoloLens. "Bloom: Open Space," an interactive audio-visual exhibit taking place this week in Amsterdam, gives attendees the opp ...more
Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app. If that sounds familiar, it's because the name and general execution mirror Snapchat's popular "World Lens" featu ...more
The world is a massive place, especially when you consider the field of view of your smartglasses or mobile device. To fulfill the potential promise of augmented reality, we must find a way to fill that view with useful and contextual information. Of course, the job of creatin ...more
With the release of Apple's ARKit comes endless possibilities for education and learning. One of those possibilities is an AR rotating model of our solar system in your room, another is using AR to instantly know the nutritional value of food items. YouTube user napkinmoments ...more
The Gorillaz have launched a new app in promotion for their new album Humanz that allows you to "[s]tep inside the hallowed halls of the Gorillaz house" through the power of augmented reality. The app uses AR technology via the camera app on an iPhone or Android smartphone to ...more
Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action. Now anyone in the US can sign up for the field test for the chance to get ...more
The true crime genre has long been popular on television and more recently on podcasts with shows like Serial. Now, one developer is further banking on the fascination with true crime by bringing the experience to augmented reality via the CrimeDoor app. • Don't Miss: Oscars ...more
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission. This week, China-based Nreal made the potential mass adoption of its N ...more
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like? If you ask anyone working within the AR space today, the future of AR is wherever the immediately realizab ...more
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed ...more
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. After adding background blurring and virtual backgrounds to match Zoom's capabilities, Google Meet now ...more
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company de ...more
The limitless applications of 3D data visualization will enable a more efficient approach to many of life's problems. Each day, developers exploring this technology are finding new ways to solve these problems in mixed reality; 3D modeling, easier house management, spinal surg ...more
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content. The company cited a robust response to its volumetric capture technology as one of the reasons for its business decision. ...more
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed befo ...more
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera. On Thursday, at the Augmented World Expo in Santa Clara, uSens unveiled the beta version of it ...more
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo p ...more
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR. Compatible with Android and iOS-based headsets, as well as the Microsoft HoloLens and Meta 2, Phantom AR runs the entire augmented ...more
We've been predicting the rush of augmented reality wearable makers from China for a couple of years, and now it looks like it's in full swing, with one of the most promising entrants coming from startup Pacific Future. The China-based company was on the CES show floor this w ...more
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. On Thursday, Magic Leap announced the acquisition of the Belgium-based startup that allows Magic Le ...more
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road. In a patent application submitted in Jan. 2019 and published on Thursday by the US Trademark and Patent Office (USPTO), Apple has described a p ...more
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One. Released in conjunction with the L.E.A.P. Conference, Angry Birds FPS: First Person Slingshot is now available as a fre ...more
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC. The app, built by Nexus Studios, is available now on the App ...more
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like. But we do know that Google is impressed enough to back the technology from the startup, as the company's AI-centric ven ...more
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One. Back in November, we gave our impressions of the game after sampling it at the L.E. ...more
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-com ...more
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augm ...more
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabi ...more
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality. But a new startup called Mimesys, which is showing off its software at CES this week in Las Vegas, has upped ...more
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos. On Tuesday, Lifeprint Products Inc. unveiled the official Harry Potter Magic Photo and Video Printer as the latest edition in its line-up of conn ...more
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete. Available now via the App Store and Google Pla ...more
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance. Mall mainstay Swarovski has partnered with AR developer Perfect Cor ...more
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light. Not only that, but Lightform just raised $2.6 mi ...more
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house. I used to obsess over the Pottery Barn Tee ...more
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing. To that end, Amazon has quietly launched the Amazon AR Player app. Don't Miss: Snapchat Gives John Wick Fans the Tools to Build ...more
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan. 17 to 2 ...more
China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 ...more
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show. Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic h ...more
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require bein ...more
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, e ...more
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product. At the NIKEiD Direct Studio, shoppers can choose color and material selections on an enclosed tablet and see their ...more
Facebook's camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift's new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from ...more
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing. Shared via Twitter on Monday, Instagram product designer George Kedenburg III has published the "Desktop 96" camera effect, which emulates the classic deskto ...more
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round. According to Venture Beat, EQT Ventures led the round, with Suir Valley Ventures and other investors also participating. The fundi ...more
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has give ...more
Apple remains shrouded in mystery while continuing to sweep up small companies ahead of a rumored augmented reality headset launch. On Friday, Apple confirmed the acquisition of a UK-based firm called iKinema, which specializes in 3D motion captures of human figures. Don't M ...more
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR. To expe ...more
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest. In an interview with The Financial Times (subscription required), Niantic CEO John Hanke ...more
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes. Today, the company added AR capabilities to their iOS apps for their brands Chairish, an online marketplace for v ...more
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up. London-based Compton Technologies has launched an Indiegogo campaign to revive the l ...more
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability. The latest report, from Taiwan-based Digitimes Research analyst Luke Lin, reveals that Apple has tapped Taiw ...more
Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit. Created by Vancouver-based Stuart Langfield, the AR gaming experiment isn't an official release, but after seeing what's possib ...more
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game. The game challenges worldwide users and their 3D Bitmoji avatars to take on the digital doppelganger of ...more
If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different. On Monday, Amazon released a new video demonstrating how its AR View tool in the Amazon app wo ...more
Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person. That being the case, Google can now bring those landmarks to you in augmented reality. Don't Miss: Hands- ...more
The US Department of Treasury isn't generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector. Well, it looks like aug ...more