Augmented Reality

Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch. Now we're being given the same creative treatment for the much-talked-about potential release o ...more

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps. Don't Mi ...more

Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17. Although beer isn't an official component of the day, many often raise a glass of brew to commemorate the occasion and this year that acti ...more

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with ...more

On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles. Now, any two users who both have the Lenovo Mirage Jedi Challenges system (whi ...more

In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented real ...more

A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field. Designed through a partnership between medical software company Exelus and HoloLens developer HoloForge, Nomadeec levera ...more

Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm ...more

There have been many classic games that have been rebooted thanks to Apple's ARKit, including Tetris, but none have been quite so immersive as this one. YouTube user KobiSnir has created an augmented reality Pac-Man game where you are Pac-Man, dubbed "ARMan." The game looks a ...more

While texting and driving may get you a ticket, there are still a ton of uses for your phone in your car, music and navigation just to name a couple. Every Android device comes with access to GPS and traffic updates, but none of those apps really have your back in real-time. ...more

The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an ...more

Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard. And professional drone operators sweat bullets when their drones hover too close to their clients' things — especially their expensive things. ...more

Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event. • Don't Miss: A Brief History of Apple AR Smartglasses Rumors Slated for April 20, at 1 p.m. ET, the ...more

The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual. Well known Apple analyst Ming-Chi Kuo has released a new report that claims that Apple's first augmented reality device will go into production in the four ...more

What was edge automobile technology just a few years ago is now clearly mainstream, as Cadillac just demonstrated via its new 2021 Escalade. The latest version of the popular SUV comes equipped with standard augmented reality navigation that brings the same kind of directiona ...more

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Un ...more

Globes used to be standard in households, usurped in many ways by modern mobile and desktop applications. But one company believes they can upgrade the globe for the 21st century. PlayShifu has developed Orboot, a globe that is brought to life through their corresponding augm ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterpri ...more

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality. That's what may be in the offi ...more

AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented ...more

We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such ...more

Our future technology has a lot of amazing possibilities, and few have more promise than augmented and mixed reality headsets. But these advancements come with several concerns over privacy, and if we don't understand them, we may lose control of our own data without even know ...more

In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future. Traditional mobile apps on smartphones continued to maintain user attentio ...more

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more a ...more

Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of y ...more

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social. Battle tested for years in the realm of virtual reality, vTime is finally bringing its immersive social chat experience into ...more

Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting ...more

There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology. This week, Streem announced that it has acquired Selerio, a computer vision startup with technology ...more

The enterprise-focused category of augmented reality doesn't often get the headlines due to its relatively sedate profile as a mostly factory floor and training-based tool. But a new massive investment in one of the biggest enterprise AR players, Xerox's CareAR, will likely f ...more

Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows an ...more

We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season. The year 2020 marked the arrival of mobile devices equipped with sensors that are desi ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year. Denmark's TV 2 built a new studio for the broadcast where on-air personalities where able to stand in front of virtual backgrounds and behind a large touchscreen table ...more

We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of ...more

If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you. A trio of iOS apps leveraging the ARKit platform turn the world into your canvas, where you are free to paint to your heart's delight. (Until a company like Ar ...more

At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game. On Tuesday, the media company published its December 22 mini-crossword puzzle via the Spa ...more

While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes. In addition to installing mobile AR apps or playing with camera effects on Facebo ...more

We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions. Starting ...more

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour. Built with input by Tho. E. Azzari, the sitcom's original production designer, the Seinfeld Set Replica is a non-AR, ...more

As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo. Boasting a long track record of ...more

Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges. The event kicked off on Tuesday, and continued ...more

Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality. Through an online portal, customers can upload a video and associated targe ...more

The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine. Predictably, that led to a bit of an inventory shortage. But now that demand is eased a bi ...more

Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1. To kick off the launch, the artist has just released an amazing new mus ...more

Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light. Don't Miss: Nreal Light Intro ...more

The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology. This year, the conference has a new headlining act, as M ...more

One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens. The author is currently promoting his new book Fall; or, Dodge in Hell, a ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user ...more

Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform. The company will hand out more than $100,000 in prizes as part of the Amazon Sum ...more

In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year. Among the core applications of the Lumin OS are t ...more

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. On Thursday, Air New Zealand announced a strategic partnership with Magic Leap, ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more

From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented ...more

Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next. Now, thanks to a patent application published today, we might have an idea of what's coming: augmented reality glasses. The rumo ...more

Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitch ...more

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rate ...more

This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to lever ...more

While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles. The latest demonstration comes from a small game production studio called WabiSabi. • Don't Miss: ...more