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With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

Video: . The following are 5 Simple household pranks you can pull off on friends and family this upcoming April Fools' Day! All the material needed you already have at home so lets get started! Check out the video tutorial for further instruction. Step 1: Frozen Gel Prank Th ...more

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapc ...more

Just as expected, Apple pushed out iOS 14.3 to the masses on Monday, Dec. 14, which coincided with the pumped-up release of Fitness+, Apple's subscription workout service for Apple Watch users. It also came one day before the new AirPods Max hit buyers, and the iPhone needs iO ...more

While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology. During the climax of its presentation at this week's CES 2020 in Las Vegas, the automaker unveiled its BMW i In ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats. Today, the NFL unveiled details of the NFL Experi ...more

At night, no matter how dim my Android's screen gets, it never seems to be enough—especially when I'm in bed. In fact, in pure darkness, the lowest brightness setting on my Android devices end up giving me a headache that keeps me up for hours. But there are ways to make an A ...more

The sound I get when receiving a new text message is the camel from that Geico commercial yelling "Hump Day!" Sure, I could find a less obnoxious notification sound, but it makes me laugh every time, and that's important. However, it may not make my friends or coworkers laugh ...more

Thanks to the COVID-19 virus, the whole country is staying home. That means no dining out, no going to bars, no live music, and, sadly, no movie theaters. While you might think that means you'll have to wait to see movies like "The Invisible Man," "Emma," and "The Hunt," think ...more

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelph ...more

While you can't turn art into a formula, the film industry has managed to come stupidly close. While many storytelling principles still stand across mediums, successfully crafting a compelling, immersive narrative in virtual reality requires a brand new rulebook. Through trial ...more

I still remember when I had to get up from my comfy spot on the couch to change the channel on my old television. So for me, the remote control may be one of the most underrated inventions of the last century. These days, remotes take on all sorts of shapes, not just the typic ...more

With all the time most of us spend on our phones each day, wouldn't it be great if we could get rewarded for our addiction? Well, we can, thanks to various iPhone apps out there that can help us make a quick buck, earn cash back, donate freebies to charity, get complimentary c ...more

With its latest version of Apple Maps, Apple has made perhaps its strongest push since the launch of the app to dethrone Google Maps from its perch atop the App Store rankings. Available now via the iOS 15 update, Apple Maps now includes highly-detailed 3D maps, an AR mode fo ...more

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, th ...more

Sometimes, you come across a recipe or a food hack and think, "That is the weirdest thing I have ever heard of; who would make that?" That was my initial reaction when I read Food52's piece about popcorn milkshakes. But after a bit more consideration, I decided that popcorn i ...more

There is never a dull moment when it comes to the internet. You can find practically anything you want, whenever you want it. To make that process even smoother and more direct, companies have created a bunch of apps designed to help you find what you're looking for, or enligh ...more

The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables. Yet it is Epson's experience with projection technology that has enabled the company to compete in the enterprise-grade smartglasses game, with its la ...more

Every year, tech companies use April 1st as a means to prove that they have a sense of humor. Sometimes their jokes are good for a chuckle, other times the gags backfire disastrously. For the most part, however, we'd be better off without the bulk of these annual antics. But ...more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Ha ...more

On April 26, 2019, Sinemia posted a note on its website stating it has ceased all operations in the United States. It's not known if it continues to work in other countries or if US users will be getting any refunds, particularly, for annual subscribers. Over the previous mon ...more

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to th ...more

Apple's first release candidate for the iOS 14.3 beta came out on Dec. 8, but there must have been a serious bug in the system because iOS 14.3 RC 2 followed it just two days later on Dec. 10. These builds highlight everything that you should expect to see on the stable versio ...more

Streaming movies and TV shows on phones is more popular today than ever, but what about when you're on a plane, have a limited data plan, or will be in a no-service area? You'll want to download your movies and TV shows instead. While Netflix is excellent, you can't rent or do ...more