Build a Race

Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content. Of course, they are not the only mobile advertising game i ...more

A November release week in May It used to be that games marked to be blockbusters (expected to sell more than a million in their first month) would always be released during the holiday September to December season. November was always the month companies chose to release the ...more

Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love ...more

If you missed our profile on photographer Sharon Beals' new book, Nests: Fifty Nests and the Birds that Built Them, now's the time to check it out. You have until 11:59 pm tonight to enter for a chance to win a signed copy of Beals' book, a beautiful series of photographs demo ...more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more

It's been a long time. The console HD gaming era started with the 360's release in 2005. Until now, the only true kart game to be released till this year was, believe it or not, Burger King's Pocketbike Racer released in November 2006. Five years of HD console gaming and that ...more

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles. Chief marketing officer Brenda Freeman and chief business officer Rachna Bhasin have been transitioned into advisory roles but will continue to report ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung. However, Samsung is actually betting on a few different horses in this race. One of those recent be ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

After his fall from Asgard into space, the Asgardian Loki meets the Other, the leader of a warmongering alien race known as the Chitauri. In exchange for retrieving the Tesseract,2 a powerful energy source of unknown potential, the Other promises Loki a Chitauri army with whic ...more

Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app. Last year, Google launched Qibla Finder, an augmented reality web app that points users in th ...more

Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. Augmented Reality Digital Placement (ARDP) delivers content to smar ...more

Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences. And while the top-tier, truly immersive AR devices like the HoloLens are not yet practical for day-long use, what ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

Wow, this story, written by Becky, is riveting. I know we've got some StarCraft 2 fans in here. I'm glad that Eve seems really stoked to be playing StarCraft 2, and I think a lot of the grief she's getting is from jealous players who are mad that they didn't get selected for a ...more

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports th ...more

Tera Online is a beautiful Korean MMO with real time combat. The game is coming to the states towards the end of the year. Unlike other MMOs were combat is target specific (lock on target) and dependant on skill timers and macros, Tera Online focuses on fast area of effect act ...more

It was definitely a shocker when Microsoft proposed cross-network play between the Xbox One and PlayStation 4 last month. After all, Microsoft and Sony have been competing for the same user base for more than a decade now, and this new feature might actually decrease console s ...more

Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. T ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more

When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics. On Thursday, the waveguide maker and its strategic investment and production partners Mitsubishi Chemical Corporation (MCC) will begin producing the firs ...more

Using extreme time-lapse microscopy, scientists watched a virus take over a bacteria to create a cell that looked and functioned more like a plant or animal cell. True story. In a study published in Science, researchers from the Division of Biological Sciences and Department ...more

One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit. A demo from Immersion VR simulates an invasion of the Cromulons (from episode five of the second season), or, to som ...more

Did you know you can use your Nike sneakers as a fishbowl? Or video game controllers? Or dueling race cars? In honor of Nike's 78th birthday, Paul Jenkins, a graphic designer in the UK, held a themed "redesign" initiative for this year's London Design Festival. The results are ...more

If you've been following NextReality, you've surely seen me around, or at least have seen my articles. My name is Jason Odom, aka Subere23, and it's about time for a formal introduction. My background primarily falls in the computer game industry, and I have co-owned a small ...more

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year. Late last year, the startup launched Display.land, a social network for sharing and editing 3D digital scans of real-world locations. Now, the company is expanding ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

Artist Austin Houldsworth of the UK has come up with a device that drastically speeds up the process of fossilisation. Entitled Two Million & 1AD, Houldsworth is capable of creating a fossil in a few months (which otherwise might require thousands of years). Houldsworth is cur ...more

Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in Feb ...more

For months, consumers have been itching to know whether it will be Samsung or Apple that has the first in-screen fingerprint scanner in their next smartphone. Now, reputable researcher Jiutang Pan has taken to Weibo to report that the answer is neither. According to Pan, Chin ...more

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, ...more

For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers. Now, with Apple, Facebook, Snap, and even Pokémon GO maker Niantic working toward consumer ...more