Build a War

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to ...more

Hey guys, corndog97 here! As most of you know I have been working on an extensive mega build with my friends Knight Skelly, Killer Oliver, and HUD (howcanudothis). I have to say, my mates have done such a good job, and picked up the pattern within an hour. Here's what it looks ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more

After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more

Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda. Speaking to the Korean IT news outlet the Electronic Times, Hyundai said it was lau ...more

One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

Have you ever seen Whose Line Is It Anyway? Many people enjoy watching this show, where they can see people do comedy off the top of their heads. There's no prior thought involved and it can be a lot of fun to participate in. What is improv? Improv, which stands for improvi ...more

The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T. Previously, Magic Leap's retail and 5G partner AT&T made its DirecTV Now streaming television service available to Magic Leap One users. But now that the company has la ...more

The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology. This year, the conference has a new headlining act, as M ...more

Integrated rather secretively into iOS 7.1, CarPlay gives a better hands-on experience when driving, working with the car's built-in display to help you find directions, send and receive calls and text messages, control music, and more—without having to fumble around with your ...more

Samsung's Note series is directly responsible for some of the biggest innovations in smartphones. As the first "phablet," it sparked the current craze for bigger screens, and the S Pen stylus has been mimicked numerous times. Even the curved display made famous by the Galaxy S ...more

Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you' ...more

Not including playback speed controls in a video app is a design flaw. These controls are useful tools that let you speed up or slow it down a video. Want to catch all the Easter eggs in Avengers: Infinity Wars? Slow it down. Want to rewatch the last season of Strangers Things ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive. The company's new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks locati ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

Dream of traveling the legendary Tran-Siberian railway, but can never quite get a trip together? Well, now you can do it from the comfort of your living room. Google Maps offers a virtual journey of the 5,752 mile trek from Moscow to Vladivostok. Via The Guardian, "The multi ...more

The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That's what's on the menu this week as Dreamworks teamed with Snapchat to launch a special ...more

These days, eReaders are everywhere. For die-hard book nerds, eReaders offer the convenience of a full library without having to sacrifice shelf space. Sure, there are the paper buffs who swear that you just can't take an eReader with you into the bathtub, but when's the last ...more

The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities. That's why any new exploration into exposing the augmented reality ma ...more

Innovative or downright frightening? Popsci examines five of the world's scariest science experiments-in-progress. Suitcase Nukes "Scientists are trying to develop pure-fusion reactions—bursts that don’t require uranium or plutonium to ignite—for clean energy. But they could ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

If you have an iPhone, iPad, iPod touch, Mac, or Apple TV, then you already have a quick way to subscribe to Apple TV+, Apple's entry into the streaming wars. Some of you might even have a free year of the service. But if you don't have any of those products or you're just loo ...more

It's not the bacteria itself that takes lives and limbs during invasive flesh-eating bacteria infections. It's the toxins secreted by the group A Streptococcus bacteria invading the body that causes the most damage. Doctors can treat group A Streptococcus throat infections wi ...more

CMU’s Biorobotics Laboratory modular snake robot slithers in all sorts of different ways. Check out the three videos in the gallery below. Project statement: "Snake robots can use their many internal degrees of freedom to thread through tightly packed volumes accessing locat ...more

Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences. And while the top-tier, truly immersive AR devices like the HoloLens are not yet practical for day-long use, what ...more

Just a day after the release of the iPhone X, the music-meets-comedy pastime known as Animoji Karaoke quickly emerged as one of the popular (albeit frivolous) features used to justify spending $1,000 for Apple's newest smartphone. Now, that brilliant idea has been taken to th ...more

Uber has recently been updating their app on a weekly basis to ensure that users have the smoothest travel experience possible. The entire UI was recently redesigned to increase user-friendliness, the total app size was reduced to improve performance, and an intelligent shortc ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot. Apple will be the exclusive retailer for the AR robot, which can be purchas ...more

Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality. Marina Abramovic is using volumetric capture technology, along with the Magic Leap O ...more