Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented real ...more
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters. Instagram just combined all the good about Snapchat into one platform eliminating the former ...more
The shooting of Walter Scott (who was unarmed) has been dominating the news these past few weeks. Scott, who ran away from police officer Michael Slager after a routine traffic stop, was shot in the back and pronounced dead shortly thereafter. Unlike similar cases where a cop ...more
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform. Available in the Snapcha ...more
By default, as soon as you join a meeting on Zoom, both your microphone and camera turn on, sharing your audio and video to the other chat participants. While that isn't usually a problem, it can be an issue if the meeting hasn't started or you're entering in the middle of a c ...more
Instagram introduced Photo Maps back in 2012, a feature allowing users to showcase where they've taken photos and explore where others have been, all through an interactive map. Through the hyperlinked location at the top of each photo, you can go through a timeline of all of ...more
Your iPhone has a powerful feature that can keep your secrets hidden from other people, and you'll never have to worry about sharing or showing someone something embarrassing or incriminating ever again. No matter who you are, you likely use your iPhone's Photos app a lot sin ...more
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more
Your heart is constantly work for you, yet you think nothing of it—and Samsung wants to change that. They stuck a dedicated heart-rate monitor on the Galaxy S5, they're putting one in the upcoming Note 4, and they're bound to slap one in every Galaxy device thereafter. While ...more
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home. While the Swedish furniture monger did not make an appearance ...more
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users ...more
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content. In a post on its developer's blog on Tuesday, the company announced that it has adopted the industry-standard gITF 2.0 format for 3D posts on i ...more
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man int ...more
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries. Augmented reality is having a similar moment right now, with Google's Arts & Culture department publish ...more
If you've ever traveled to a country where you do not speak the language, you know there are times you need to translate text. Or maybe you just ordered a foreign good that requires text translation. Google Translate can easily solve this with its camera translation feature. I ...more
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Au ...more
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Co ...more
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore. Google announced the release of the WebXR Device API last month for VR experiences in Chrome version 67. Now, Google has made the WebXR Hit Test A ...more
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality. Through an online portal, customers can upload a video and associated targe ...more
Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia. Sponsored by The Pew Center for Arts & Heritage, Enhancing Views of History: Terracotta War ...more
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi. Between Sept. 1 and 3, participants are tasked with finding Find the Force ...more
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers. The M300 is targeted for business use-cases, particularly industrial, constr ...more
An awesome new feature appeared in iOS 11 that lets you easily share your Wi-Fi password to anyone else with iOS 11 or higher just by tapping "Share Password" on your iPhone when they try to connect to the same network. However, if your friend is using Android or another mobil ...more
It's finally here. After months of amazing games and one of the best playoffs I've seen in years, two teams have finally made it to the top of the mountain. The Baltimore Ravens and the San Fransisco 49ers are set to square off February 3rd at the Mercedes Benz Superdome in Ne ...more
There are many reasons to keep adult websites off your iOS device. They can pop up accidentally at the least opportune moments, can give your device malware, and are not welcome in a kid-friendly home. Plus, there's a chance that your porn viewing habits could become public o ...more
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experie ...more
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to d ...more
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media's new augmented reality mobile app promotes the new series "Happy!" on the SYFY channel. The app brings to life the title charact ...more
If you've ever wanted to be right in the thick of an operating room, you're about to get your chance. On Thursday, April 14th, you'll be able to watch a VR live stream of a tumor removal surgery. With their 360-degree camera, you'll be able to see the entire operating table an ...more
Samsung and Google have done some amazing work together in the past, particularly with Android related projects. But after years of an inexplicable lack of interoperability, the primary smart home hardware divisions from both companies are finally on the same page — starting r ...more
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy. And there's little surprise that augmented reality is part of ...more
Google Photos just got a killer new feature that everyone should know about. Instead of one endless stream of every picture you've ever uploaded, there's now an "Archive" section where you can stash select shots. What this means is you can now remove pictures from your primar ...more
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe. However, the two titles do have another thing in common: Marvel Studios de ...more
Instagram is no stranger to stealing features from Snapchat. Stories, originally a Snapchat invention, feels more at home with Instagram today. Now, Instagram is attempting to repeat this feat with nametags, a way to quickly add new friends akin to Snapchat's Snapcodes. If yo ...more
For quite some time, popular messaging apps like Snapchat have had features that let you place stickers on photos and videos to add time and location-based information. To catch up, WhatsApp has now added the same functionality to its messaging platform in an effort to remain ...more
In photography, stereographic projection is a geometric technique that projects a sphere onto a plane, which is mostly used in the mapping of spherical panoramas. The most popular type of stereographic panorama is the "tiny planet," where the center view of a panoramic image ...more
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. The l ...more
Smartphones are inherently bad for privacy. You've basically got a tracking device in your pocket, pinging off cell towers and locking onto GPS satellites. All the while, tracking cookies, advertising IDs, and usage stats follow you around the internet. So no, there's no such ...more
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities. Like ...more
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day. For those who are ready to take the plunge into this new paradigm, standing desk vendor Varidesk has a mobile augment ...more
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokespe ...more
Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software en ...more
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding ...more
If you have an Apple Watch, you might know that the activity awards you earn can be shared with your friends as iMessage stickers on your iPhone. However, you first have to earn achievements in order to use them as stickers. That changes somewhat with iOS 12, as Apple added an ...more
Researchers at the University of California, Riverside and the University of Michigan announced recently that they have developed a hack that works 92% of the time on Google's Gmail system on Android, as well as with the H&R Block app. In addition, this hack worked 86% of the ...more
Apple released the latest update for iPhones, iOS 12.1.1, on Wednesday, Dec. 5. It introduces a few new features to iOS 12 as a whole. The software has been in beta testing since Halloween of this year, spending just over one month in the hands of beta testers. Chief among th ...more
One of the best things about iOS 7 is the Control Center, which gives you quick access from anywhere on your iPhone to turning on or off Airplane Mode, Wi-Fi, Bluetooth, and more. It also makes it very easy to adjust the brightness of your display, and gives app shortcuts for ...more
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button. On Thursday, the app added the Time Machine Lens to the carousel so that users can see what they will ...more
Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months. The app was launched by holographic tech startup 8i and it's called 'Holo'. It was launched on iOS and Google Play ...more