Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more
Remember that PSP you had? I pretty much dropped mine when smartphones became more prevalent in the mobile gaming scene. Why would I want to carry around a huge PlayStation Portable when I've already got an Android in my pocket? Still, I miss the days of PSP gaming. Early on, ...more
This week, another guest returns to our Steampunk R&D show for the second time, Thomas Willeford. In our very first podcast, Thomas talked to us about creating his empire; this time we most notably talk about his recent appearance on the Science Channel's program Odd Folks Hom ...more
We're glued to the news now more than ever, but our "free press" isn't necessarily free of charge. Cable news outlets like CNN and MSNBC are locked behind expensive cable TV packages and cord-cutting streaming subscriptions such as Sling TV and Hulu + Live TV. Luckily, there a ...more
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat. On Thursday, Snapchat la ...more
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too. As a tie-in to its annual "Great Performers" issue, which recognizes the top thespians of the year in the eyes of Time ...more
I have an interest in using recycled materials in sculptures, particularly circuit boards and other wasted electronic and mechanical components with which I put together sprawling cities lit with fairy lights. These cityscapes can conjure an image of a parallel society built f ...more
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is espe ...more
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users. But aside from Facebook-centric pursuits, the company has a ...more
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscraper ...more
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers. Among the new releases, the big standout is an interface change that the ...more
Mobile gamers who grew up on J.K. Rowling's fantasy epic have yet another reason to rejoice, as Jam City's Harry Potter: Hogwart Mystery is slated to touch down on both iOS and Android on April 25. But if you can't bear the wait, there's a little hack you can do to give the ga ...more
Your Instagram bio could always be used to link to other websites or profiles or just to show off your witty personality. Now, you also have the ability to use this section to tag other Instagram accounts as well as add tappable hashtags. Whether you want to link out to your b ...more
When first released, Snap Map made a lot of users uneasy. Beaming their location to the world at all times isn't necessarily the definition of privacy, but Snapchat's map is nonetheless intriguing, offering users a view into the lives of people across the globe. Now, you don't ...more
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality. On Monday, the company revealed that it's working on augmented reality features that, in the future, m ...more
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes thro ...more
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe. Apple fi ...more
YouTube announced last October some of the original programming it was producing for its YouTube Red subscription service, and the first four originals went live on Wednesday, February 10th. The first four original series are Lazer Team, A Trip to Unicorn Island, Scare PewDie ...more
Samsung just concluded their live unveiling of the Samsung Galaxy S4! A more in-depth look can be found here. Today's special live "Unpacked" event from Samsung Mobile is underway in New York City, where the much anticipated unveiling of the Samsung Galaxy S4 is happening. Yo ...more
With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner. Likewise, with the annual Pokémon GO Fest, typically an exclusive gathering of playe ...more
We're all feeling the impact of the economic recession underway due to the coronavirus. With millions of Americans filing for unemployment benefits, now more than ever should we focus on the best deal rather than the best model. And in no industry is that more evident than sma ...more
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality. The team at Weta Workshop, recently released a small immersive game called Boosters that they created for a little o ...more
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed. However, we now have a pretty good idea of where ...more
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint. Meanwhile, a new player is emerging in the 3D content creation market, curre ...more
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more
If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you. Horror games have changed drastically over the years to make you feel like you're in the story. Video horror gam ...more
Your friends are ditching Snapchat for Instagram. After the social network turned camera company announced it lost $13.30 per user in its first quarter as a publicly traded company, well, it doesn't look too good for the platform's future, y'all. According to a new report by ...more
Prison Architect, the BAFTA winner for the Best Persistent Game in 2016, has finally soft launched on iOS. Originally a PC game, Prison Architect lets you build and maintain a maximum security prison. Comparable to running a small city, the game has you manage an ever-expandin ...more
The increased sophistication of smartphones and apps have allowed us the luxury to never leave our homes. Everything from coffee to food to dry cleaning can be delivered straight to your door without ever leaving your couch, which can can be a godsend during the winter months ...more
Samsung unveiled their new flagship device, the Galaxy S4, at a live event in New York City today. Here's a quick rundown of the specs and all of the new features that you can expect when you finally get your hands on one (whenever that will be). The GS4's Specs 5" 1920x1080 ...more
Apple's "Spring Loaded" event introduced us to many new and exciting products, including iMac and iPad Pro models with the M1 chip, an upgraded Apple TV 4K, a purple iPhone, and the long-awaited AirTag. However, one of the most anticipated announcements came in the form of a s ...more
Apple's new iOS 14.5 will be coming out very soon, and that's even more evident now with the release of the iOS 14.5 Release Candidate (RC) on Tuesday, April 20. Anyone can install this update and get all of the same features iOS 14.5 will give everyone for iPhone; only you'll ...more
Widgets have been available on the iPhone for a while now, but they were tucked away in the Today View or hidden in the quick actions menu for app icons on the home screen. Android had always had a leg up on Apple in the widget department because they were so much more versati ...more
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyp ...more
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more
While it's easy enough to make yourself invisible on Snap Map, nothing is quite as private as not having a Snapchat account at all. Whether you're concerned about your privacy or you simply never signed up for the social media platform, Snapchat's web-based map is an easy way ...more
An older man dies of Zika. A younger man who cares for him catches Zika — but doctors cannot pinpoint how the disease was transmitted. While proximity to the patient is sufficient explanation for the rest of us, for microbe hunters, it is a medical mystery. Why? Zika is not kn ...more
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers ar ...more
For regions that experienced a boom in mouse populations last year, scientists say 2017 could see a surge in cases of Lyme disease. Caused by bacteria transmitted through the bite of an infected tick, Lyme disease causes serious neurological symptoms if left untreated. While ...more
When the time comes to replace your car, you most likely have a checklist of criteria that you would like on the new one. Your car is possibly the most expensive possession you have—or the second-most expensive, after your home—so you want to make sure that you are not only ge ...more
3D Touch is a new feature on the iPhone 6S and 6S Plus that's reinventing the way we interact with our smartphones. With just a little bit of added pressure when tapping on the display, you can perform Quick Actions from an app's home screen icon, "Peek" at emails, stories, an ...more
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city. Nonetheless, the games seem set to go on, and USA Today has published two AR experiences highlighting two new ...more
If you thought Snap's Spectacles were limited to a couple of demos, you haven't been paying attention. During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of developers, and now we're getting ...more
With the whirlwind of noise surrounding the COVID-19 virus sweeping the nation, it's not hard to default to panic mode. One of the best ways to avoid panicking, however, is to follow trusted sources of information and avoid all of the opinions and trolls that don't reflect rea ...more
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a ...more
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventu ...more
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the devi ...more
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more
Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited. It's the most star-studded Finals in NBA history, ...more
For some, drinking raw milk is a way to get back to nature, improve family nutrition, and hedge against asthma and allergies. However, according to public health authorities, drinking raw or unpasteurized milk is a big mistake—even fatal. So what's the story? Animal milk prod ...more
Many new parents will tell you how hard it is to name a baby. Some have stories of how they knew what the name of their child would be from before conception, only to change their mind when they were born. Sometimes new babies can go weeks without a name since there is an endl ...more
Within the gastronomic melting pot of America, pizza was first introduced in the late 19th century by Italian settlers in cities like New York, Chicago, and Philadelphia. The slice-by -slice phenomenon gained popularity when immigrant street peddlers walked the sidewalks with ...more
"It just ticked me off," he said. In March 2011, Neil Singh paid $50 to back the Hanfree iPad stand on Kickstarter. The project was funded at $35,000, but production stalled, and the delivery estimates kept getting pushed back. Eventually, the project's creator, Seth Quest, s ...more
Of course, if it were a perfect form of currency, it would have become the standard by now. But it hasn't. Wanna know why? The story begins with the advent of agriculture, when humans had settled down under groups as units called villages, over 10,000 years ago. That's when t ...more
Your iPhone is full of features, many of which you might not even know about yet. Still, Apple keeps adding feature after feature with each new iOS update, and iOS 14.5 is no exception. The latest iOS version adds at least 69 features for your iPhone that you should be happy a ...more