Commercial

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. On Thursday, Air New Zealand announced a strategic partnership with Magic Leap, ...more

Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer. A spokesperson from Ford confirmed that this phot ...more

The Netherlands are a hotbed of indie game development, which seems appropriate for such a brilliant and eccentric little nation. Two man Dutch indie developer Vlambeer have found themselves in the news more often than most companies of their size, thanks to two great games an ...more

Introduction PostgreSQL is a very popular Open-Source database management system. It competes heavily with many proprietary and commercial database management systems. More information on what it is and it's history can be found here and here. This article is intended to get ...more

Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's be ...more

Ecosystem changes caused by agricultural choices in Brazil are creating a dangerous microbe mix in exploding populations of vampire bats and feral pigs. Even as human-influenced climate warming is tipping the tables on ecosystems around the world, choices made by landowners i ...more

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco. During one of the stage presentations, Twilio co-founder and CEO, Jeff Lawson, walked on staging wearing the Magic Leap One to introd ...more

The search for the causative agent of colony collapse—the mass die off of honey bees throughout the US and Europe—has escalated with increasing confusion lately. Everything from pesticides and stress to viruses and mites have been implicated, and some researchers think that ma ...more

As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week. On Thursday, the company took yet another step towards the future of augmented reality headsets and sm ...more

Two new and radically different ARGs (Alternate Reality Games) have burst into the news in the last week, and illustrate the very best of an innovative phenomenon: the commercial tie-in ARG, and the public service ARG. After video games grew beyond "fad phase" and entered the ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities. Among the latest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal ...more

Blowing dust and fungal spores are creating a public health problem that could be just a slice of what's to come with climate change. Spurring regional expansion of ticks, and mosquitoes, warming temperatures are also rising ocean temperatures that stir up atmospheric turbule ...more

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more

On the airplane, in the middle of cold and flu season, your seatmate is spewing, despite the clutch of tissues in their lap. Your proximity to an infectious person probably leaves you daydreaming (or is it a nightmare?) of pandemics and estimating how likely it is that this se ...more

LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens. Developed in partnership with BCG Engineering, a geotechnical consulting firm based in Vancouver ...more

Oatmeal isn't the most glamorous breakfast, but it's definitely one of the best. It's healthy, filling, delicious, and easy to personalize. And, if you have instant packets, oatmeal is also a very quick and easy breakfast. Like so many foods, instant oatmeal is healthier and ...more

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus. HoloPlayer One (see what they did there?), from Looking Glass Factory, consists of a light-field display, such as those rumored to appear in Magic Leap's devic ...more

So you just bought Photoshop, a DSLR camera and your first flash. Now what? If you have some experience with photography, but you're not completely fluent with the software and equipment, WonderHowTo's newly featured World Lights! Camera! Photoshop! is essential. Admin Michel ...more

As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that). But beyond watching Microsoft's deft HoloLens 2 stagecraft, and try ...more

The still-unfolding story of China's Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle. Now, in a new filing with the courts in its legal battle with Magic Leap, the company has revealed a sudden name change, as well as ...more

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion. In an order issued on Monday, the FCC granted Google permission to run its Project Soli, a sensor that can de ...more

Your Android phone could be listening to ultrasonic ad beacons behind your back. The unwelcome news comes year after app developer SilverPush promised to quit using its (creepy!) eavesdropping software. But it looks like the privacy-threatening technology — which can track us ...more

The Billboard Charts have been a measurement of commercial success for pop songs since roughly the time that radios became a household item. In its modern form, Billboard ranks the sales and performance of all singles with its "Hot 100" chart, as well as many other genre-speci ...more

Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animat ...more

Taking photos in the dark or in low-light settings can be tricky. Just using your normal flash can make your subject look washed out, but not using it can result in a totally dark photo with no subject at all. This DIY light by professional photographer Simon Ellingsworth of ...more

When the time comes to replace your car, you most likely have a checklist of criteria that you would like on the new one. Your car is possibly the most expensive possession you have—or the second-most expensive, after your home—so you want to make sure that you are not only ge ...more

This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong ...more

When Chan Mei Zhi Alcine chose her senior project, she thought outside the box by thinking inside the bottle. Along with a research team at her university, she found a way to combine health and enjoyment, while meeting a challenge not so definitively met before in alcoholic be ...more

While they may make your clothes smell fresh after a cycle in the dryer, commercial dryer sheets contain many harmful and toxic chemicals that have been linked to causing cancer. Making your own reusable and non-toxic dryer sheets, on the other hand, cost nothing to make and ...more

While not cuddly to most, bats are shy, skilled flyers that fill an important role in their environments. A new study reveals a deadly disease decimating North American bat populations has stepped up its attack on vulnerable bat populations in the summer months. Pseudogymnoas ...more

Not that long ago I wrote an article discussing what it would be like, realistically, if you were to accidentally travel back in time to the Victorian era. At the end of that article, I mentioned that the best thing you could bring with you on a time-traveling adventure is a K ...more

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an ...more

There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space. The story is about a king that loved chess and the sage that he challenged. To motivate ...more

After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more

Yuck. The...uh, number two...colored gummi dung beetle leaning against the Japanese cream puff pictured below is just NOT appetizing. Interested in getting grossed out gummi-style? GummiX offers a do-it-yourself kit for making beetles, pillbugs and crayfish. Or better yet, be ...more

Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts. Now, the company is leveling up its augmented reality capabilities with 3D advertisements that spring from home televisions ...more

Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at t ...more

This rubik's-style, puzzle head was created for a commercial for Drench, a British soft drink. How'd they do it?? 3D Studio Max? After Effects? Anybody know? Nonetheless, awesome special effect. Unfortunately, the YouTube video has been pulled due to copyright infringement. C ...more

With chips in four out every five PCs made since 2010, few companies are as pervasive in modern computing as Intel. That's why an advisory released Monday, May 1, confirming a remotely exploitable vulnerability in all non-server business hardware made in the last seven years h ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envi ...more

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic. Such is the case thanks to a new Oculus Quest 2 commercial designed to promote a new aspect of the VR dance game ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more