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The impact of the COVID-19 pandemic caused by the novel coronavirus has practically guaranteed that the virus, along with the phrases "social distancing" and "flattening the curve," will rank among the top search terms of 2020. USA Today combined the phrases in its latest augm ...more

Sometimes I actually search Google Images for things other than GIFs and pictures of athletes' extremely hot wives. Google Images has helped me with school projects, work, and proving my friends wrong on numerous occasions. Unless you're strictly using it for the latter, you'r ...more

After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair. To address the apparent new interest in company's Amazon Alexa-equipped Blade smartglasses, the company has ...more

Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers. The deal makes Dell the first PC manufacturer to offer an AR headset from Meta. While Dell di ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla). Now, the Volkswagen Group is ramping up the EV competition with its new augmented reality-infused Cupra Born. • Don't Miss: Volvo Te ...more

If you've checked out my SCRABBLE World, you may have read "How Controversy Changed SCRABBLE".  In that case, you know that the word JEW is not allowed in regular play, because it was deemed an offensive and obscene word. JEW v JEWED, JEWING, JEWS to bargain with—an offensive ...more

While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike. At this week's Game Developers Confere ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed befo ...more

Waymo's transfer of its driverless car know-how to commercial trucks will likely pose few challenges for the self-driving unit of Alphabet, which owns Google. That's because the sensor, deep machine learning, mapping, and other technologies underpinning its driverless cars ar ...more

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more

Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera. Those two feature sets are about to join forces, as Torch will int ...more

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. After introducing new AR features for Sear ...more

With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?" In short, its answer is that "Snapchat is a camera." In an extended commercial (below) accompanying the new webpage, it's evident that the camera does qui ...more

A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw. The interface is part of what ODG calls the ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

Microsoft's latest Xbox commercial features Aaron Paul, the actor best known as Jesse Pinkman on Breaking Bad. Check it out below, but keep an eye on your own Xbox One, if you've got one. Video: . The commercial itself is okay, but its best part is completely unintentional. Wh ...more

The fatal crash of Air France Flight 447 is one of the most tragic accidents in avionic history — while it also serves as a stark reminder of what can go wrong when humans rely too much on driverless vehicles. The tragic 2009 plane crash off the coast of Brazil involved an Ai ...more

Quanergy CEO and founder Louay Eldada is, by any standard of measure, a pioneer in the development of LiDARs for driverless vehicles. Eldada's involvement with designing and engineering optical sensors dates back to his research work on LiDAR (light detection and ranging sens ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

Close down a street (preferably one with a steep hill.) Park a truck, filled to the brim with bouncy balls, on top of that hill. Get the guys in front of the truck and let them choose any mode of transportation, each a different one. (e.g: skateboard, shopping cart, bike, bu ...more

After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space. On Thursday, the AR smartglasses maker began taking pre-orders for the Nr ...more

Waymo revealed more clues about its future business model after it said yesterday it plans to kill its Firefly pod-like car project and focus more closely on offering driverless systems for commercially available car and truck models. A blog post published yesterday by Waymo' ...more

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trend ...more

Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there. This year's AWE USA will ...more

Having trouble with your iPhone 4 voice reception? You're not alone. Thankfully Apple has made it clear with press release after press release that it's not their fault, it's ours. And they're right! Apple can only do so much; if people keep messing up so badly they're going t ...more

The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality. On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spec ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

When Kaci Hickox, a Doctors Without Borders nurse, returned to New Jersey from working with Ebola patients in West Africa in 2014, she was surprised by her reception. Instead of a quiet return to her home in Maine after four weeks on the front line of Ebola treatment, she was ...more

Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told ...more

With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app. Developed by Y Media Labs with input from DJI and E ...more

Check out this homemade insect repellent idea. It is pretty awesome. Bug bites are the worst, so this might just be the answer to combat them on a budget. Safe, DIY Insect Repellents. Learn these natural remedies or alternatives to commercial bug sprays and make your own DIY, ...more

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

The Job Board is a weekly entry of the most ridiculous Cinematography related jobs posted online. Interviewing DP's for Docu-short (SCV) We are putting together a short documentary about Cinematographers who get jobs on craigslist. we'd like to interview a few people and get ...more

To create an elegant WordPress blog or website from scratch without being noticed that you're a complete beginner, you need that drive and pairs of eyes and ears. It may seem difficult at first but it can truly be fun and exciting. In order for you to have a long lasting blog ...more

Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-on ...more

Audiobooks are great because they require little-to-no effort on your behalf. When driving in traffic, why not listen to George R.R. Martin's lengthy A Feast for Crows instead of repetitive, commercial-laden radio? Maybe it harks back to prepubescent bedtime readings, but havi ...more

The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service. Now, in response to this general shift, smartglasses maker Epson and remote assistance platf ...more

Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries. The Series C round further solidifies Leap Motion's standing as a cornerstone of augment ...more

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers. Meanwhile, Apple cont ...more

Cytochrome P450 (P450s) are proteins found in nearly all living organisms, which play roles that range from producing essential compounds and hormones to metabolizing drugs and toxins. We use some of the compounds synthesized by P450 in plants as medical treatments, but the sl ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space. And while the pricey trips to copy Branson's space flight via Virgin Galactic won't o ...more

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after App ...more