Corp

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelph ...more

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more

Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports. On Thursday, citing anonymous sources, Bloomberg reported that contract manufacturer Quanta Computer Inc. is producing the AR headset. Known int ...more

If you've read Alex Long's last two articles in this series (Part 1 and Part 2), you know by now that making money rarely is risk free, and generally plays out to be a high risk-high gain/loss scenario. The best way to make money is to have money, so for this article, lets ass ...more

Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view your ...more

Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality. ...more

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing ...more

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News. A new update to the ABC News iOS app brings a blue-blooded augmented reality experi ...more

Sony Corp. is working on new battery technology that the company says would have a 40% longer life than a lithium-ion battery of the same size. Sony is planning to have the higher-capacity batteries on the market around 2020. Sony's current lithium-ion battery.. The new batter ...more

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by C ...more

Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015. On April 1, Samih Elhage will leave his cushy job as president of Mobile Networks, which he's he ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing. Led by a subsidiary of SoftB ...more

The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole. First, we discovered that Magic Leap has pawned its patent portfolio as collateral in preparation for a Series E funding round. Second, word leake ...more

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR ...more

Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well. Six Flags is adding a virtual experience to nine roller coasters, which riders can experience via a Samsung Gear VR. It seems sim ...more

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that ...more

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps. This week, North launched a new app that leverages the TrueDepth camera on the ...more

Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition. Aira Raises $12 Million to Grow Visual Interpreter ...more

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more

It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more

How To Start To start developing website is a hard way to tell people depending on what they are best at. I'd like to describe a few of 'em. I will call them a few names depending on what effect comes out of 'em. And I will describe what developing languages there are out the ...more

Phone in one pocket, wallet in the other? It's the classic combo guaranteed to give you more pocket bulge. But it's 2024. Half that stuff in your wallet is practically antique. It's time to finally ditch all the dead weight and get a MagSafe wallet for iPhone — and we've got t ...more

On June 5th, robotics firm Aldebaran and SoftBank Corp., the Japanese giant that owns Sprint (and possibly T-Mobile), unveiled an emotion-sensing robot named Pepper. Video: . The robot uses an emotional-engine to allow it to "feel", making it easier for Pepper to interact with ...more