Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods. Wenew is unique in that it is the first NFT platform ...more
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind. And Apple may have just leveled the playing field for 3D content creation. Don't Miss: Apple Delivers Competitor to Google Lens & Google Maps AR F ...more
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio. Now, the company is expanding access to the system, allowing third-party developers to take advantage of next-generation augmented reality features for th ...more
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences. But, with its latest massive funding round, it has its eyes set on ...more
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm. But one layer above the technology tools are the users, the real stars of any platform. Without passionate u ...more
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche ...more
The iPhone 12 Pro and 12 Pro Max have one huge thing that sets them apart from their iPhone 12 and 12 mini siblings: a lidar scanner. Thanks to this new technology, Measure, an Apple app that's just over two years old, has gotten even better. For ARKit-capable iPhone models, ...more
Social media apps like Instagram, Snapchat, and TikTok have plenty of editing tools that go beyond the basics, but there are still a lot of things they can't do. So if you want to apply interesting, unique effects to your photos and videos for social media, you'll need to add ...more
Apple just released the fourth public beta for iOS 14 today, Thursday, Aug. 6. This update comes two days after the company released iOS 14 developer beta 4, 15 days after Apple seeded developers the third dev beta, and two weeks after the release of public beta 3. Apple rele ...more
Apple just released the fourth developer beta for iOS 14 today, Tuesday, Aug. 4. This update comes 13 days after Apple seeded developers the third dev beta, and 12 days after public testers got their hands on public beta 3. Apple released this update at 10 a.m. PDT, the stand ...more
Creativity is one of our most unique features. We can dream up gods and demons and give them form through drawing. We can even take a two-dimensional surface and bring our ideas to life in three dimensions. It only takes a little training for our giant imaginations to blossom ...more
The original iPhone SE was, for some, the perfect iPhone. It brought back the popular one-handed form factor of the iPhone 5 but packed in the internals of the then-new iPhone 6S. Now, the second-generation iPhone SE is here for 2020, but can it live up to what made the first- ...more
While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes. In addition to installing mobile AR apps or playing with camera effects on Facebo ...more
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public onc ...more
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. On Tuesday, the company not only introduced a consolidated package of new and existing developer tools that it c ...more
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit. On Monday, Google unveiled its new Depth API for ARCore, an algorithm that ...more
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge. On Tuesday, the Brooklyn, New York, and Hong Kong-based startup unveiled the latest in its product line, ...more
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more
The long wait is over — the best augmented reality device on the planet is finally available. Update #2, Friday, 12:45 p.m. ET: Yesterday's Microsoft HoloLens 2 announcement was welcome news for many but still left some eager developers scratching their heads in confusion as ...more
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University's Stress, Trauma, and Anxiety Research Clinic ( ...more
Cases and stickers are always great, but they aren't the only way to customize an iPhone. The software on your device is full of customization options, from a better-looking home screen and cooler lock screen wallpapers to app icon changes and a system-wide dark mode. There's ...more
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more
It's always a big deal when the company that makes Android releases a new phone. Google's Pixel series has made a name for itself in three short years behind its camera prowess, but now it's time to start competing with the major players. That said, Google should like how thei ...more
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching. A couple of weeks ago, Chris Black, the head of content and communications at Vizrt, demoe ...more
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more
It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or ...more
Apple's iOS 13 has been available for beta testing since June, and the stable release pushed out to everyone on Thursday, Sept. 19. To help you make the most out of iOS 13 for iPhone, we've rounded up everything you'll want to know, whether a colossal feature, small settings c ...more
Apple has pulled quite the headscratcher in anticipation of its big iPhone unveiling next week. Its latest iPhone update, iOS 13.0, is just on the horizon, going through eight beta versions so far. And yet, before that software's official release, the company has started beta ...more
When Apple takes the stage next week, we have no idea what version of iOS it will release. For months it seemed like a given that we would, of course, see iOS 13 seeded to our iPhones. Now, we aren't sure if Apple will tout iOS 13 or iOS 13.1, since the latter is now the focus ...more
|Choose Your View: Quick Bullet Points | Detailed Descriptions Android's newest major update is a special one — it's the tenth full version of the world's most commonly used operating system. The latest release, dubbed simply Android 10 (codename Android Q), was first showcas ...more
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect. On Wednesday, Samsung continued the pattern it established with the Galaxy S10 4G smartphone by adding adding a depth-sensing camera to the new Galaxy Note 10+, which giv ...more
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and ...more
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance. Meanwhile, as the enterprise sector of AR continues to expand, on ...more
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms. This week, at the Cannes Lions International Festival of Creativity (basi ...more
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others. Coming to iOS 1 ...more
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore. Scene Viewer, the company's web-based AR format, enables developers to embed gITF 3D models into ...more
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more
With the best selling phone on Amazon in 2018, Lenovo had big shoes to fill when making the successor of the Moto G6. Fortunately, Lenovo was up to the task. The Moto G7 continues to provide a high performance-to-price ratio, offering a worthwhile upgrade for G6 users while re ...more
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to the public, and we got a sneak peek at how it works just b ...more
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018. In a recent TED talk, one of the company' ...more
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device. Lumin OS version 0.94 is available now as an over-the-air update or via download on the Creator Portal for Magic Leap One users. The bulk ...more
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now. On Monday, Sennheiser fulfilled the September announcement of its partnership with Magic Leap with the release ...more
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-com ...more
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects. "RAD!" you say to yourself. "Now Pikac ...more
In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls. In this tutorial, you'll learn how to make your augmented ...more
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. ...more
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more
Facebook added a new feature that lets you post 3D versions of your portrait mode photos for all your family and friends to see on their smartphones, computers, and virtual reality goggles. These new 3D photos add a whole new dimension to your images with movement and more dep ...more
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year. Available now for iOS and Android using their respective AR toolkits, Thyng enables user ...more
Apple's latest mobile operating system for iPhones, iOS 12, was released to everyone Monday, Sept. 17, and it's the same exact build that developers and public beta testers received as the "golden master" on Sept. 12, the day of Apple's 2018 special event. Install it to start ...more
With the new iPhones coming out, many see the current mobile market as just another epic battle between Samsung and Apple. But let's not forget there are many other phones that run Android. And when you start to sift through the specs, one stands out as a competitive alternati ...more
The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more
Apple's successor to the iPhone X is a beautifully made smartphone with much of the same characteristics, including a 5.8-inch OLED screen, two storage choices, and Face ID. But many features set the iPhone XS apart from its predecessor, as well as the other 2018 lineup of iPh ...more