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Quanergy CEO and founder Louay Eldada is, by any standard of measure, a pioneer in the development of LiDARs for driverless vehicles. Eldada's involvement with designing and engineering optical sensors dates back to his research work on LiDAR (light detection and ranging sens ...more

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it. Apple CEO Tim Cook, Google CEO Sundar Pichai, and Snap CEO Evan Spiege ...more

Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz. The investment amount from PIF is $400 million, with an additional $61 million ...more

If you saw this so-called automobile out on the street, you'd probably think a UFO had landed, but sure enough, it's a car - a solar powered race car. Japan's Tokai Challenger solar vehicle won the 2009 Global Green Challenge, with speeds of up to 93MPH, running at only 1.8KW ...more

When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books. Not only did Facebook finally launch its AR-precursor smartglasses with Ray-Ban, it turns out tha ...more

On October 17, 1943, a story in the New York Herald Tribune read "Many laymen — husbands, wives, parents, brothers, sisters, friends — beg Dr. Keefer for penicillin," according to the American Chemical Society. Dr. Chester Keefer of Boston was responsible for rationing the new ...more

In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet. When reading the article through the NY Times app for iOS or Android on d ...more

One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases. The latest example comes from Qualcomm and Accenture, who have collaborated on ...more

Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mo ...more

Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer. TechSee Secures $7.5 Million to F ...more

YouTube announced last October some of the original programming it was producing for its YouTube Red subscription service, and the first four originals went live on Wednesday, February 10th. The first four original series are Lazer Team, A Trip to Unicorn Island, Scare PewDie ...more

Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12. The news of Uber departure was announced in April. He worked with Ford Motor Co. for 25 years before leaving to become Uber's Vi ...more

Meta Company has filed its response to allegations that the user interface for their augmented reality headsets infringe on six patents owned by a mostly-unknown company. Last month, Meta's legal team asked the court to dismiss the patent infringement claims levied by Genedic ...more

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps. Emerging from stealth mode on Tuesday, Illumix has closed a seed funding round of $8.6 mill ...more

With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet. However, a pair of reports today signal that investors should remain happy for the foreseeable future. Both repor ...more

The new HTC One M8 is barely two months old, and we've already got a leak on its predecessor. Dubbed as the M8 Prime, or more likely the One Max (Two?), the larger, faster device should debut sometime in the fall (September is most likely), not too far away from the M8 Mini th ...more

A recent study offers information that might help combat a deadly virus that affects an estimated 300,000 people each year in West Africa. In late June of this year, the World Health Organization reported an outbreak of Lassa fever with 501 confirmed cases and 104 deaths. The ...more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don' ...more

One of China's largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021. The reveal was part of the company's annual Oppo Inno Day, where various forward-looking tech initiatives are put on display. But un ...more

Apple is very tight lipped about their products, and their iPhone is certainly no exception, but when products depend on global manufacturing, it's nearly impossible to keep good secrets contained. Apple's Been Worried for a While Now Apple has seen its growth decrease over ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

We may not fully appreciate all the important roles wheat plays in our lives until it's gone—or at least, when it's in very short supply. What would a world be like without bread, cakes, cereal, pasta, or wheat beer? If the dire warnings about an impending stem rust fungus com ...more

If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers ar ...more

Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago. That is exactly the augmented reality-powered ex ...more

Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee. Earlier this month, we reported that Magic Leap's senior director of global security, Todd Keil, was embroiled in a di ...more

As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs. The companies have created two new programs, the ...more

Nineteen days ago, several hundred people could have been exposed by a traveler with measles in Nova Scotia, Canada. The next day, someone flying from Minnesota to Nebraska may have spread the measles to other passengers. A couple weeks ago, it's possible that a man and his si ...more

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company. Blippar entered administration (the UK's version of bankruptcy) last month after ...more

Just like your gastrointestinal tract, and the soil we walk on — a dust storm has a collection of bacteria, fungi, and viruses all its own called a "dust microbiome." Think of a microbiome as a community of microbes living and working in a shared environment. In your gut, the ...more

Remember concerts? Those were fun. While gathering in large groups to listen to live music might not be allowed at the moment, the live music part still is. Thanks to the internet, more and more musicians are taking the stage each day to perform for those of us stuck in social ...more

While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's p ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens. So a partnership with Shutterstock, a company that licenses stock photos and videos to creators, is a bit unexpected. But a closer ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come. AWE is the world's largest AR and VR conference, and this year the event is dedicated to "Superpowers to Change the World." Pretty cool to thi ...more

What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remai ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth- ...more

When Kaci Hickox, a Doctors Without Borders nurse, returned to New Jersey from working with Ebola patients in West Africa in 2014, she was surprised by her reception. Instead of a quiet return to her home in Maine after four weeks on the front line of Ebola treatment, she was ...more

The theme for 2017's World Malaria Day, which is today, April 25, is "End Malaria for Good." For many Americans, this might seem like an odd plea. Especially since Malaria is seemingly an obsolete problem here. However, on World Malaria Day, it's important to remember the dang ...more

The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones s ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event. Yeah, that's what Ticketmaster is trying to do. ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more

We've worked hard to reduce the flow of toxic chemicals into our waterways, which means no more DDT and other bad actors to pollute or destroy wildlife and our health. But one observation has been plaguing scientists for decades: Why are large quantities of one toxic chemical ...more

Most DIY freaks do-it-themselves because they love it. Because they're curious, creative, and like to take the long road (or figure out an ingenious short cut). In the case of Chewang Norphel (aka the Ice Man), the need to do-it-himself was a little more dire: the survival of ...more

Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015. On April 1, Samih Elhage will leave his cushy job as president of Mobile Networks, which he's he ...more

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers. On Tuesday, Google announced a number of new features coming to Google Maps, c ...more