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To create an elegant WordPress blog or website from scratch without being noticed that you're a complete beginner, you need that drive and pairs of eyes and ears. It may seem difficult at first but it can truly be fun and exciting. In order for you to have a long lasting blog ...more

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year. The investment will fund an expansion of Varjo's hard ...more

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games. Developer Spokko, a subsidiary of CD Projekt Red (the developer behind the con ...more

Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries. The Series C round further solidifies Leap Motion's standing as a cornerstone of augment ...more

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highl ...more

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports. However, thanks to AR content in Google Search, fans can get closer to select athletes than they wo ...more

At a global security conference in Munich, philanthropist and businessman Bill Gates spoke about the next pandemic and a dire lack of global readiness. Here's how his statement could come true—and how to be ready when it does. On Saturday, Bill Gates joined hundreds of heads- ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more

Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space. And while the pricey trips to copy Branson's space flight via Virgin Galactic won't o ...more

In case we haven't beaten the '90s revival to death enough, now Nokia is coming back to the US market. The three Android midrange devices that made their debut at Mobile World Congress last month are set for a global release, meaning they will also make their way stateside. T ...more

The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more

Growing populations and higher temperatures put pressure on world food supplies. Naturally occurring soil bacteria may save crops in drought-stressed areas, put more land into crop production, and produce more food. According to the National Oceanic and Atmospheric Administra ...more

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth. Stepping aside as CEO, company founder Brian Mullins will continue to serve in an advisory capacity and as a memb ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

When you download files from certain apps like Safari and Chrome on your Mac, those files are tagged with the "Where from" metadata attribute. Depending on where the file was downloaded from, this attribute may refer to the host's URL, a sender's email address, or another piec ...more

The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup. While most of the augmented reality industry was knee-deep in technical discussions about the future AR and new product reveals, Ultrahaptics quietly acquired Leap Motion on ...more

Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T. The world's third-largest sma ...more

The trend of online video sharing came to the mainstream with popularization of YouTube, which let users view, submit and share video clips. YouTube started off in the year 2005, and quickly became one of the most visited websites on the internet. Sensing the emerging trend, l ...more

With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding ...more

It's about time people acknowledged that judging drug users would do nothing productive to help them. In the US this week, two new programs are launching that should help addicts be a little safer: Walgreens Healthcare Clinic will begin offering to test for HIV and hepatitis C ...more

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand's latest effort leverages an AR exper ...more

China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing. Since it's illegal to even test driverless cars on public roads and streets in China, the stunt culminated i ...more

The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can't directly try these immersive devices on, it's difficult to really understand the benefits they can bring to your life and work. That's why the Cov ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole. First, we discovered that Magic Leap has pawned its patent portfolio as collateral in preparation for a Series E funding round. Second, word leake ...more

The ability to stay connected online regardless of your environment is incredibly valuable. Being able to access the internet during a blackout, check your messages while camping, or get in contact with emergency services while you're out in the middle of nowhere can be the di ...more

Ever a hacker can have their own business that goes beyond cashing in on profitable bug bounties. With the right skill set and certifications, an ethical hacker could build a cybersecurity firm, become a penetration testing for hire, or even just consult on preventive measures ...more

With the whirlwind of noise surrounding the COVID-19 virus sweeping the nation, it's not hard to default to panic mode. One of the best ways to avoid panicking, however, is to follow trusted sources of information and avoid all of the opinions and trolls that don't reflect rea ...more

The future of forests looks dreary in the face of a warming climate, but scientists are exploring the relationship between soil microbes and the ability of trees to move to higher altitudes, a key component of their survival. With the rate of ice melting and sea level rise ha ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

If you're in the market for a new smartphone and want nothing but the best of the best, now's the time to act. Some of the greatest phones money can buy are being released as we speak, while others are still in their prime and will continue to be for most of 2024. Whether you ...more

So you've found yourself opting to be a vegetarian. The transition into a new way of eating and living is not always easy and as a result people often ditch their vegetarian goals and revert back to their previous eating habits. Here are some steps to ensure a successful trans ...more

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR. Meanwhile, it looks like Facebook is ramping up its efforts to get its o ...more

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more

Hi everyone! Last time we explained what roles Ebp and Esp registers have. We first introduced function's stack frame building, return address and calling conventions, but left some of the concepts floating without a full stop. Today's Topic Today we are going to complete t ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

Oh, yeah. I was a skeptic, too. A few things are worth noting, though. 1) This stuff is cheap. You can get started on a project for very little money. Even advanced fabrication tools are reasonably priced. 2) This stuff is a global standard. You can develop a system here tha ...more

Google and eight top Android partners have just signed the Android Networked Cross-License, nicknamed PAX. On the surface, this looks to be a peace treaty of sorts that could end several patent wars. The deal will allow creators of preinstalled Android apps to build off of a ...more

As we settle into our new normal, this extra time provides a perfect opportunity to learn new skills. Speaking a foreign language is a great way to expand your cultural boundaries while also training your brain. Not only will you pass the time more effectively, but you'll also ...more

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses. While North is just getting off the ground, Microsoft a ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

Avian flu is making the news again with new human cases in China reported in January. What does "avian flu" mean to you—and how dangerous is it? Each year you, or someone you know, probably gets a flu shot. The seasonal flu shot changes each year to reflect circulating influe ...more

This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product. One of the bigges ...more

As headlines focus on melting glaciers and rising water levels caused by global warming, climate change is quietly taking its toll on the nearly invisible occupants of this planet, the microbes. In a study published in the journal Nature Ecology and Evolution, researchers fro ...more