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The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility. While previous generations of Moverio smartglasses have been tethered to Android-based controllers, the Moverio BT-35E ...more

The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0. The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experienc ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well. Cue BadVR, a Los Angeles-based startup that was recently highlighted as one of ...more

If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center. Next year, the sports car importer will deploy Atheer AiR Enterprise AR sof ...more

Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder. Paired with AR smart glasses from Google or ...more

As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation. Unity version 2019.1, arriving about a month ahead of the 2018 edition, makes ...more

On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, ...more

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates. The geospatial augmented reality platform Aireal enables developers to p ...more

Beginners luck is a phrase I have always hated. But really, beginners luck comes down to not letting your experience in something get in the way of the idea. This past weekend, I drove to Atlanta for my first ever hackathon, HoloHack, presented by ThyssenKrupp. Twenty hours a ...more

In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada. Micro ...more

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envi ...more

Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it. Since then, ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to d ...more

Microsoft and Unity have been working closely to make sure that HoloLens and Windows Holographic are supported closely with the popular game engine. Unity released a special HoloLens Technical Preview version earlier this year based off of Unity 5.4, but the update today of th ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

In an early morning blog, Jimmy Alamparambil of the Unity team announced a major new update to their ARKit plugin. Developers now can use Unity and ARKit to create AR experiences and test directly from Unity's editor, without deploying to the device. The software development ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year. Late last year, the startup launched Display.land, a social network for sharing and editing 3D digital scans of real-world locations. Now, the company is expanding ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens. The device will make its theatrical debut this week at Case Western Reserve Uni ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

There was lots of new tech to check out at CES 2016, but you could argue that the majority of the big-ticket items weren't the most unique things in the world. Thankfully, there were a few innovative, unconventional ideas on display, and here are some of our favorites. We Get ...more

Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help. Nonetheless, there are also more established companies working in AR, an ...more

The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground. Army of Robots, available for $1.99 in the App Store for ARKit-compatible devices, gives us a tangible example on how the promise could ...more

Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019. Much of the environment, characters, and peripherals can be recreated through construction, costumes, ...more

The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store. Since ARKit is compatible with the popular AR development tools, namely Unity and Unreal, the learning curve is not very steep for developers. However, that ...more

The large, dome-shaped LiDARs that have become a fixture on driverless car prototypes are expensive and notably ugly. And yet, these unsightly devices should remain planted on driverless cars, even when they become available in commercial fleet services across the country in a ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits. After revealing increased sales in the second quarter financial results, the smart glasses maker announced a partnership with Blackberry that strengthens their enterpr ...more

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week. Unlike IKEA or Lowe's Home Improvement, Cambria and Markilux are hardly household names (no pun intended). Yet, with tools like ARKit and Google's ARCore, AR apps a ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more

Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library. With Sketchfab's download API, augmented and ...more

In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology. Al ...more

Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers. In its quest to make augmented reality development easier, Unity has l ...more

Earlier today, Alphabet announced that the Self-Driving Car Project has officially graduated from their innovation factory (X) and will now operate as an independent company called Waymo. The new Waymo CEO, John Krafcik, sums up the name and the mission in his blog post on Me ...more

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more

Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem. This week, Snap confirmed its acquisition of Vertebrae, an AR and 3D e-commerce startup with offices in Los Angeles and Austin, fo ...more

Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the might ...more

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now). Nearly two years after refocusing Glass on the business sector with its Enterprise Edition, on Monday, Google unveiled the sequel ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. On Tuesday, the company not only introduced a consolidated package of new and existing developer tools that it c ...more

The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more

With the arrival of Facebook Ray-Ban Stories smartglasses commanding the recent spotlight, the tech world acted like it forgot about Facebook's first foray in consumer hardware — the Portal line of video calling devices. Well, this is how Facebook reminds you about Portal, wi ...more

Linux has been one of the most popular desktop operating systems for nearly three decades, ranking fourth in the world behind Windows, macOS, and Google's Chrome OS. The open-source operating system is loved for its quick, powerful, text-based interface and efficient communica ...more

Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving a ...more

While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles. The latest demonstration comes from a small game production studio called WabiSabi. • Don't Miss: ...more

With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well. After shipping its Looking Glass Standard (previously called the HoloPlayer One) 8 ...more

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy. For product manufacturers, apps can be used to sell anything from drinks and chips (by way ...more

If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition. On Wednesday, at the Augmented World Expo (AWE) in Santa Clara, California, the 3D content provider unveiled ARsenal, an e-commerce software tool th ...more

It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week. ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more