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The latest update to the Christie's app for iPhones and iPads extends its augmented reality capabilities to the famed private art collection of David and Peggy Rockefeller. The overall collection includes the works of Claude Monet, Pablo Picasso, Henri Matisse, Diego Rivera, ...more

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experie ...more

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector. RealWear is among the smartglasses makers capitalizing on enterprise AR, and the comp ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Rese ...more

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google. Now, Google is making it easier for enterprise customers and developers to acquir ...more

While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more

Yesterday showed us our first look at the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. But it wasn't all about hardware. Apple also released the iOS 13 Golden Master, making iOS 13.1 the main focus for us beta testers. Now, Apple just seeded the third public beta, followin ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

It's a big day for Apple. First, the company announced its new suite of phones: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. Then, we get the iOS 13 Golden Master, the beta version of iOS 13 that will eventually release to the general public on Sept. 19. Now, it seems the ...more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Ha ...more

After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets. Hilco Streambank, who also administered the patent sale of former smartglasses maker Osterholt Design Group (ODG), and Rock Cre ...more

One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting. In addition to Apple's AR team, assembled through acquisiti ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade sho ...more

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth. Stepping aside as CEO, company founder Brian Mullins will continue to serve in an advisory capacity and as a memb ...more

Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses. Kaon's High Velocity Marketing Platform powers product catalog apps for com ...more

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be wo ...more

The augmented reality passthrough abilities of Facebook's Oculus Quest were only fully opened to independent developers recently. But despite the recency of the shift, the change is already yielding interesting AR applications that few would have considered for the primarily ...more

Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer. A member of the company's board of directors since 2015, Mikhail joins Meta from Lenovo, where he was director of worldwide op ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more

Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing. Led by a subsidiary of SoftB ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more

China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing. Since it's illegal to even test driverless cars on public roads and streets in China, the stunt culminated i ...more

A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results. Survey Says Interest in Augmented R ...more

The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted ...more

It's a strange time for us iOS beta testers. While Apple prepares for the general release of iOS 13 on Thursday, it's also beta testing that software's successor, iOS 13.1. An iPhone updated to iOS 13 on Sept. 19 will only have 11 days before seeing 13.1 in its Software Update ...more

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows an ...more

With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest. From the launch of a new US government initiative to secure augmented reality experts, to the US Air Force deploying a cutting-edge immersive solution, work ...more

Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model. Given what Cruise has revealed so far, the ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather ...more

Twelve years ago Google launched its Cloud Platform, and the world has never been the same. This suite of cloud computing services has changed how modern businesses operate. Whether you use it for data storage, management tools, computing, or machine learning, the Google Cloud ...more

Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing. Speaking before the US Senate's Commerce, Sc ...more

As you may or may not know, the US and France have deployed four nuclear warships on either side of the Strait of Hormuz, which, along with helicopters, scour the area for underwater mines. The Situation As such, traffic through the strait has been 'icky', with tensions at a ...more