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On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality. In a segment on the new HBO documentary news series from Axios, Cook invited two of the site's journal ...more

Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now. On Monday, Sennheiser fulfilled the September announcement of its partnership with Magic Leap with the release ...more

It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019. "Get ready for some exciting and fun adventures ahead," the company said in a blog post. "We've been hard at work with our partne ...more

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest. Microsoft CEO Satya Nadella told the Nikkei Asian Review that Toyota is now ...more

Ever since the GDPR was implemented, it seems every website on the internet needs to inform you of how its privacy policies have changed. If your web browsing experience has been marred by a constant barrage of these cookie pop-ups and privacy dialogs, you should know there's ...more

Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers. With all 435 seats in the House of Representatives, 35 seats in the Senate, and 36 governor off ...more

In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched. According to sources in contact with Business Inside ...more

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday. A designer and filmmaker (and NR30 member), Matsuda is perh ...more

Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers. The "Leaked" HoloLens In a video published ...more

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019. The announcement came onstage ...more

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape. On Wednesday, the Massachusetts-based company officially unveiled its partnership wit ...more

As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders. The game, developed by Weta Workshop, is easily the most well known and hyped title among all of the Magic Leap apps (and there aren't many) currently on t ...more

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens. Typically used with enterprise-focused smartglasses, like the Vuzix M300 or Google Glass Enterprise Edition, Skylight assists front-line ...more

Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop. The video concludes with the Magic Leap logo and the hashtag #le ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room. The app, called Universe Creator, by developer Les Bird, allows users to select from a library o ...more

Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform. The company will hand out more than $100,000 in prizes as part of the Amazon Sum ...more

Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron. In particular, Chevron has benefited from using ...more

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays. Citing bid documents and sources close to the situation, Bloomberg reports that the US Army is seeking technology com ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

This year marks the first for Apple to exclude the Home button from any new iPhones. If you're going from a Home-button iPhone to a new XS, XS Max, or XR, you might be a bit stumped when trying to perform basic tasks, such as activating Siri. While you can't hold down the Home ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one. Starting on Friday and ending Sept. 17, Snapchat us ...more

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system. While an international launch date has not been revealed, the company announced on Tuesday that it plans to start a l ...more

Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor. On Monday, in a bid to facilitate further innovation and spread its physical footprint, Magic Leap revealed a new Center of Excellence in Lausanne, Sw ...more

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. On Tuesday, the company launched 8th Wall Web, a platform that adapts the company's own environmental- ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

Ever-shrinking bezels and disappearing hardware buttons make for good looking phones, but they also increase the need for gesture controls. Android Pie comes with seven new swipe gestures, but if you don't have the update yet (or find its default gesture options to be lacking) ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

Give an 18-month-old a shoe, check back 10 minutes later, and it's a very big maybe he will have it on his foot. But give him your smartphone, and in a mere five minutes, he can take 100 pictures of the carpet, send weird messages, and delete essential apps. Imagine what your ...more

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story. The latest move, according to a report from Reuters, is the acquisition of Akonia Holographics, a company that makes full-c ...more

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones. Made for the Moverio BT-300 Drone Edition, the app lets pilots view their drones ...more

Maybe you prefer writing passwords in a notebook. Maybe you like creating your passwords yourself. Whatever the case, you don't like iOS 12's new automatic password generator, and you don't need it to pop up every time you enter a new password in Safari or a third-party app. L ...more

With iOS 12, Apple is offering users more options than ever to create, store, and manage their saved passwords. Not only can iOS 12 make you new passwords via the AutoFill feature, you can quickly and efficiently access your entire iCloud Keychain using Siri. Why go hunting fo ...more

The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year. Denmark's TV 2 built a new studio for the broadcast where on-air personalities where able to stand in front of virtual backgrounds and behind a large touchscreen table ...more

We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like. This is especially important given the fact that the vast majority of the ...more

When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume. That's because the augmented reality coverage available via the NY Time app for iOS and Android w ...more

A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw. The interface is part of what ODG calls the ...more

If you need to hack an Android device, try a remote administration tool. Known more familiarly as a RAT, there are open-source RATs that are barebones and exorbitantly priced RATs that are more polished. There are also low-cost and polished RATs that aren't intended to be RATs ...more

A fresh batch of developer info has been revealed on Magic Leap's Creator Portal. On Thursday evening, the normally secretive company gave the general public perhaps the closest look yet at Magic Leap One's Lumin operating system. The screenshots follow on the heels of the pr ...more

Data breaches are all too common now, and the latest one you need to know about involves Timehop, a mobile app that makes it easy to reminisce over old photos. The breach, which took place on July 4, was revealed on Sunday, July 8. At the time, Timehop disclosed that 21 millio ...more

After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage. Once again hosted by Alan Noon, a senior learning ...more

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations. The new Lens Explorer feature is denoted by a sm ...more

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. On Tuesday, at the International Society for Technology in Education (ISTE) Conference in Chi ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

Two-factor authentication (2FA) is a great way to add another layer of security to sensitive third-party apps and websites like Venmo. However, before iOS 12, to log into a particular 2FA-secured app or site on your iPhone, you'd have to memorize or copy the SMS code from Mess ...more

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked ...more

There's always an iPhone in our list of top phones for privacy and security, due in large part to advanced security measures like Face ID, consistent iOS updates, and easy ways to prevent unwanted access and excessive data sharing. However, some of those options actually do th ...more

Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects. Introduced at the Augmented World Expo in Santa Clara on Friday, REFLEKT ONE: Sync enables tra ...more

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit. While Lumus produces optical engines for ...more

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine. At the Augmented World Expo today, the smartglasses maker announced that it will pair its wa ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences. Announced today at the Augmented World Expo in Santa Clara, the new ve ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more