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After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17. Anchored by a $427 million main building that is often referred to as the "spaces ...more

While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience. The makeup giant just made its virtual try-on mirror, featuring 29 cu ...more

Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens. The device will make its theatrical debut this week at Case Western Reserve Uni ...more

Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter. The ne ...more

Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are ac ...more

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million ...more

The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded. The Philadelphia Eagles (iPhone | Android), the Houston Texans (iPhone | Android), and the Denver Broncos (iPhone | Android) are the latest teams to ...more

Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it rev ...more

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae's recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as displ ...more

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad ...more

As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models. Typica ...more

Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London. Announced on Oct. 25, the new studios will allow producers from a wide array of ...more

We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives. Announced as part of the Future of Comics in New Realities pan ...more

Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices. The light field displays are capable of multiple focal planes, which give virtual objects a realistic ...more

Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary. On the other hand, PuzzlAR: World Tour, available on the App Store for $2.99, demonstrates how a puzzle game should be played in AR. The objective of the game ...more

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices. The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the ent ...more

When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon. In the end, for that part of the game, AR wasn't really necessary for ...more

When you first use Kodi, it can be intimidating. The main menu has numerous options for the various types of media Kodi can play back, and the settings menu has a broad array of tools to customize Kodi to your needs. After poking around in theses menus, you might realize that ...more

Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week. The retailer has returned order to the universe w ...more

In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces. TapMeasure, a new app from spatial ...more

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week. Unlike IKEA or Lowe's Home Improvement, Cambria and Markilux are hardly household names (no pun intended). Yet, with tools like ARKit and Google's ARCore, AR apps a ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

One of the best things about Android is the ability to customize your phone to your liking. From changing the layout of icons to finding the perfect wallpaper to reflect your current mood, there's a wide range of tools to make your phone yours. One of the easiest ways is to t ...more

During Google Developer Days, taking place now at the ICE Congress Center in Krakow, Poland, an introductory session on ARCore provides some insights on how the platform operates. The presentation by Googler Tom Slater includes an overview on the three pillars by which ARCore ...more

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more

Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more

It's official! This year's iPhone release event is scheduled for September 12 at Apple's new campus. Few smartphones, if any, generate the same levels of hype as the iPhone. Sure, Samsung's Galaxy S and Note devices are hotly anticipated, but when it comes down to it, an iPho ...more

The total solar eclipse is just a few days a way and everyone is buzzing about it. It will be visible in the US from Oregon to South Carolina with 16.5 million people able to view it. However, the other 306 million people in the US are out of luck when it comes to viewing the ...more

This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources. Meanwhile, several companies supplying components and technology for augmented reality experiences reported positive results from the first ...more

Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations. Finnish developer Lauri Rustanius shared a series of videos via Twitter for a game called Genereal World that i ...more

CyberTimez and the Wounded Warrior Program, using the Vuzix M300 monocular smartglasses, are teaming up to help supply veterans with little to no sight. The overarching goal here is helping these injured service members to find a new level of independence in a sight driven wor ...more

Disasters can happen at any moment, and when they do, it's often hard to find the right information to help you get to safety as quickly as possible. The internet is helpful for finding out safety information, but with so many people posting about it at the same time, it can ...more

Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new dep ...more

Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, y ...more

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group th ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

So it's 2017 and there are no flying cars and teleportation devices around, but there might be holographic smartphones sometime soon. As cool as that sounds, should we trust a holographic smartphone from a company that has never made smartphones before? RED announced their fi ...more

Isn't it everyone's dream to be a sticker? No? Just me? Well, if you've ever felt like emojis just aren't conveying the exact emotion you want and you feel like your face would do a better job, have no fear. Prisma has released a new app called "Sticky AI" that allows you to ...more

If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual world ...more

Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitch ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

In the first part of this series, we looked at the surface detection that is provided by the ARKit. We looked at how it worked and covered some of the tools that could help us determine what is not working; when it doesn't. Now let's take this to the next step. Before we can ...more

I can't stand trying to use my phone in direct sunlight. It drives me crazy — I just want to get through a game of Sonic, but I can't see where I'm going. No one has it harder than I do. But my troubles might soon be over, as researchers are developing anti-glare films for sma ...more

Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes. Standard Ebooks so far gave 100 titles a makeover, adding covers, "lightly modernizing" them, and desig ...more

Millions of dollars continue to pour into the Chinese driverless market. Now, according to research firm CB Insights, $929 million have been invested in the first quarter of this year. The Chinese markets are very intent on getting driverless vehicles on their roads. From bus ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

If you're not familiar with Bixby, I don't blame you. The Samsung assistant was released two months ago with the Galaxy S8 and S8 Plus. While users were excited about this Google Assistant-like feature, they were ultimately disappointed by the limited rollout of only some of B ...more

Google might be taking the lead on artificial intelligence in smartphones with their latest announcement, MobileNets. MobileNets is a series of TensorFlow vision models built for mobile devices, described by Google as "mobile-first." The company hopes that MobileNets will max ...more

So, according to Sprout Social, mentioning an Instagram handle in the caption of your posts increases audience engagement by up to 56 percent. If true, that's pretty impressive. (Like anything with Instagram, what works today might not work tomorrow, so you have to stay vigil ...more

Meet Android Excellence, Google's latest platform with the ability to showcase the highest quality apps and games on a quarterly basis. Sound familiar? It should. This all ties back to Google's ongoing competition with Apple in the mobile space. Earlier this month at WWDC, Ap ...more

A fairly hidden feature in iOS 10 let you turn websites and documents into PDFs, but thanks to the new Markup function in iOS 11, this process has become a lot more streamlined. Not only can you save webpages, notes, and other files as PDFs for easy sharing, but iOS 11 even l ...more

Update: Twitter user Benjamin Geskin (@VenyaGeskin1), known for his iPhone renders, tweeted on Monday alleging that the leaks are fake: This is glass made by Shenzhen manufacturers of protective glass. Fake. Not real iPhone parts. (But look is close to reality) — @VenyaGesk ...more

According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality. A while back, we reported that Snapchat might have been quietly developing augmented reality glasses, as seen on the CEO while out and about. However, these glasses turn ...more

A new dating advice site, WittyThumbs, launched today that lets users offer advice to others as well as seek it; the site combines that collaboration with advice from designated dating experts. WittyThumbs lets you upload screenshots of messages to their site and crowdsource ...more

Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today. Gribetz demonstrated several features of the ...more

At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products. The Epson Moverio BT-350 augmented reality smartglasses are aimed to be shared among multiple users. It can p ...more

Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture sys ...more

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more

If you've ever wanted to turn your favorite GIF into a live wallpaper for your iPhone or even just make it a 3D Touch-friendly Live Photo that you can share, there's a super simple way to do so. Using the Giphy app for iOS, you can convert any GIF found on Giphy's website int ...more

Tuesday gave us what I am dubbing a "patent dump." Can you blame me? The U.S. Patent Office released 56 patents from Apple. 56! Among them, there are patents confirming Apple is working on embedded Touch ID, edge-to-edge displays, and a 3D camera system (surprise, surprise). S ...more