Digital Billboard

To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day. Two digital ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

With the advent of the iPad and large inexpensive monitors, movie posters have not only gone digital but they have gone moving as well.  Now we are not talking a trailer, we are talking moving Key Art or what is now known as a Living Moving Poster.  This term is similar to a m ...more

Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the increasing number of billboard ads annoyed me in the nineties. They followed me everywhere I went—no escape—persuading me to b ...more

Type: Digital photography and 2D art Theme: Embracing Our Differences® Categories: Theme Deadline: January 10, 2011 postmarked Eligibility: International, professionals, students, amateurs, all ages Link: http://www.embracingourdifferences.org/pdfs/2011calltoartists.pdf ...more

(Difficulty Level: from Newby to Expert) Digital cameras can produce freaky sharp images—it’s one thing that sets them apart from film cameras. A DSLR doesn’t have grain, it has noise—and that sounds a lot less charming for a reason. If you shoot at a low ISO, high f-stop and ...more

E Ink technology is nothing short of amazing. It recently contributed to the world's first bend-sensitive flexible smartphone, and now it's capable of something even cooler, not to mention astonishingly simpler—flashing digital displays on cloth. E Ink's electronic paper disp ...more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you've been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passers ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it. If you are in the former camp, you can now show your appreciation using a new fil ...more

Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star? London-based rapper Tino Kamal recently released a music video for his single "V.I.P." that features volumetric video filmed with Microsoft Mixed Reality Capture techn ...more

Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality. A new billboard in the famously tourist-clogged area is the framework for ...more

As protests surge in the wake of George Floyd's murder by a Minneapolis police officer, powerful photographs and videos from the demonstrations have gripped the world, putting our nation's very real and very justifiable widespread civil unrest out into the digital world. Unfor ...more

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognitio ...more

If you're spending hours on your phone playing games like Angry Birds and Candy Crush Saga, or posting online to Google+ and Pinterest, you're probably being spied on. The latest releases from NSA whistle blower Edward Snowden reveal that the National Security Agency, and its ...more

The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more

Remember concerts? Those were fun. While gathering in large groups to listen to live music might not be allowed at the moment, the live music part still is. Thanks to the internet, more and more musicians are taking the stage each day to perform for those of us stuck in social ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more